Toyota Prius v Toyota Prius v 2017 Toyota Prius Prime Toyota Prius Prime 2018

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Toyota Prius v vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $26,101

Toyota Prius Prime Premium   
Difference: $6,323

Lowest Total Invoice: $24,678

Toyota Prius Prime Premium   
Difference: $5,363

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720182018
ModelPrius vPrius PrimePrius Prime
TrimFivePremiumAdvanced
Body4dr Wagon4dr Hatch4dr Hatch
Base Price $30,935 $29,000 $33,300
Base Invoice $28,798 $27,840 $31,968
Floor mats 225 224 224
All-weather floor mats 200 248 248
Bodyside moldings 179 209 209
Floor mats 140 139 139
All-weather floor mats 120 154 154
Bodyside moldings 98 125 125
Options (change) 604 681 681
Options (change) 358 418 418
Destination 885 920 920
Gas Tax 0 -4,500 -4,500
Total Price $32,424 $26,101 $30,401
Total Invoice $30,041 $24,678 $28,806

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Premium
TrueDelta Adjusted Price Difference: $7,648
TrueDelta Adjusted Invoice Difference: $6,616
Model Year201720182018
ModelPrius vPrius PrimePrius Prime
TrimFivePremiumAdvanced
Body4dr Wagon4dr Hatch4dr Hatch
Engine98hp I4 H95hp I4 PiH95hp I4 PiH
TransmissionCVTCVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)44/40 MPG55/53 MPG55/53 MPG
Audio (watts, speakers)?, 6?, 6?, 10
Tire (rear if not all the same)215/50-17195/65-15195/65-15
Total Price$32,424$26,101$30,401
Adjustments for Features0-1,325-3,800
Feature-Adjusted Total Price$32,424$24,776$26,601
Cost Above Minimum$0$0$1,825
Total Invoice$30,041$24,678$28,806
Adjustments for Features0-1,253-3,601
Feature-Adjusted Total Invoice$30,041$23,425$25,205
Cost Above Minimum$0$0$1,780

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Features Comparison: Toyota Prius v vs. Toyota Prius Prime

Model Year201720182018
ModelPrius vPrius PrimePrius Prime
TrimFivePremiumAdvanced
Body4dr Wagon4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000$1000
FWD$0$0$0
Accessories 
Adaptive cruise control, all-speed $850$850
Cruise control$150  
Heated steering wheel  $100
Remote climate control $25$25
Semi-automated parking system  $500
Universal garage door opener$100 $100
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200$200
Automatic braking, low-speed $200$200
Backup collision intervention  $150
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Forward collision warning $200$200
Lane departure prevention, steering-based $200$200
Lane departure warning $200$200
Obstacle detection, front  $150
Obstacle detection, rear  $250
Pedestrian detection $50$50
Radar- or camera-based collision preparation system $0$0
Seat cushion airbag, passenger $75$75
Temporary spare tire$150  
Cargo Management 
Second-row low console $100$100
Climate Control 
Rain-sensing wipers  $175
Rear wiper$175  
Variable intermittent wipers$75$75 
Engine / Motor 
3.3 kW onboard charger $0$0
9 kWh battery pack $0$0
Exterior 
Active grille shutters $0$0
Rear spoiler$200  
Infotainment 
Larger infotainment display $0$0
Telematics service, such as OnStar  $200
Wireless charging station $75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200
Auto-dimming rearview mirror$150 $150
Detailed driving style feedback $100$100
Fog lights$125 $125
Head-up display (HUD)  $350
Large energy flow and fuel economy display $25$25
Predictive driving advice $0$0
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Manual fore-aft adjuster, second row seats$75  
Manual recliner, second row seats$75  
Total Value of Features$2,275$3,600$6,075
Value of Feature Adjustments$0$1,325$3,800
Value of Feature Adjustments0-1,253-3,601

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Specifications Comparison: Toyota Prius v vs. Toyota Prius Prime

Model Year20172018
ModelPrius vPrius Prime
Body4dr Wagon4dr Hatch
Wheelbase109.4 in106.3 in
Length181.7 in182.9 in
Width69.9 in69.3 in
Height62.0 in57.9 in
Curb Weight3,274 lb.3,365 lb.
Fuel Capacity11.9 gal.11.3 gal.
Row 1 Headroom39.6 in39.4 in
Row 1 Shoulder Room55.9 in54.2 in
Row 1 Hip Room53.5 in53.7 in
Row 1 Legroom41.3 in43.2 in
Row 2 Headroom38.6 in37.2 in
Row 2 Shoulder Room55.2 in53.0 in
Row 2 Hip Room53.5 in51.6 in
Row 2 Legroom35.9 in33.4 in
Cargo Volume,
Minimum
34.3 ft319.8 ft3
Cargo Volume,
Maximum
67.3 ft30.0 ft3

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Option Package Details
Toyota Prius Prime Premium

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40Yes
Total Requested115100%
Total Not Requested00%

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