Reliable, low cost for maintenance. Comfort and interior space. Technological advances.
The new Prius is even easier to drive in a responsible manner and has improve MPG from previous models.
The steering is so effortless, you can turn this car on a dime.
VERY sensitive brakes! Side air bags and many other safety features. The rear view camera is awesome not only for backing out of spaces but also for parallel parking.
The control panel for AC in the 2010 was vastly improved. Everything is at your finger tips for things like the hybrid displays, trip info, audio. Voice commands were simple to learn. The Bluetooth synch was even more effortless in the 2010.