Price of car is very affordable; you get a lot of car for the price. Insurance is also low.
Fuel economy is rival to the hybrids--getting between 35 and 40 mpg consistently.
Very aerodynamic looking, especially with body kit and spoiler. Cute car, but headlights still in proportion, not too big and bulging. Does not look like a "clown" car.
Toyota has a great reputation for reliability.
Car is way bigger inside than it looks. Feels roomy and spacious. Love not having huge bump in the rear seat area. Big enough to take naps in, or for long trips.