Lots of curvy surfaces of great materials nicely fitted. broken up with spare bits of trim, not as austere german as BMW. Everything within reach.
Turbo 2l engine is zippy off the line at lowish rpms (1500+), fuel efficient (although it uses premium), and ample power for heavy vehicle. Good sound control too.
Overwhelming choices and customization of everything. Nice displays, not overly distracting. great vehicle for iphone users and can put all your music on SD cards, even plays DVD movies (not while moving)
I park in a tight space so rear camera/sound assist is useful, nice nav, quattro will be great in winter.