Deeper in both directions than it appears in this photo, and largest in the segment. With space for two more cylinders, the four doesn't come close to filling the engine bay.
So roomy and comfortable, why pay much more for the 5? The new 3-Series looks even more like a slightly smaller 5 from this angle.
Driver-oriented interior. Infotainment display looks like it retracts, but it doesn't. To tell the new 3 apart from the 5, look at the area where the headlights meet the grille.
For $1,000 over the Sport Line, the M Sport Line adds this more aggressive lower front fascia. Unfortunately, far too cold to wash the car. Looks much larger than previous 3ers (because it is).
Proportions remain classic cab-rearward BMW. M Sport Line also includes different rims and rockers. Much less fluid than the BMW, but cleaner body sides than the 2010-2013 E-Class.
The roof line, though not coupe-like (4 Gran Coupe for that), is less formal than the Benz's. Typically technical BMW styling inside as well. Blue trim strip is only on IP, not doors. Why?
Nav screen appears like it can retract, but cannot. Good design for an open view forward, though. The Mercedes has a flashier, more opulent interior. Part of what an extra $10k gets you.
Somewhat idiosyncratic controls mostly easy to use--once you learn how they work. You want the Sport Line or M Sport Line for this driver seat (and a better suspension).
Rear seat roomier than people expect from a 3-Series. Legroom matches E-Class. The 328d's trunk is also large for the class.
Some complex surfacing, but with the tastefulness of pre-Bangle BMWs. Well-proportioned and classically attractive. But lacking in novelty or drama?
A clear BMW influence, but trimmer and more athletic. Strong rear-wheel-drive proportions: long hood, front wheel well ahead of the door cut, short deck.
The XE is 1.4 inches longer than the 3, yet somehow appears stubbier. Classic BMW rear side window kink.
More coupe-like roof line. But if you want swoopier styling than the 3, BMW also offers the 4. Good materials, but could be more cleanly or more dramatically styled.
The XE's interior seems styled and finished to hit a lower price point. Underwhelming. Interior styling is also very BMW. The center stack cants slightly towards the driver.
Jaguar's infotainment system remains a generation or two behind the curve in usability. Good ergonomics; iDrive is much more user-friendly than in early iterations. But smallish display?
In the 3 you want the sport seats with their power-adjustable bolsters. The rear seat is a little roomier than the XE's, but I'd prefer a cushion higher off the floor.
Largest trunk the the class. But no spare tire beneath its floor. BMW has long been known for its smooth, powerful inline sixes. The new one even excels at mpg.