I purchased the car for $15,200 (with some options and shipping). That is about half the cost of a Prius and less than other in-class cars. If the economy was better and my job more secure, I may have purchased the Prius.
Very unique styling; I can turn heads without having to spending a fortune. I like boxy-curvy shape, wide stance, wrap-around rear window, side opening rear hatch, cool looking front end.
I am hoping that reliability will be high because it is currently manufactured in Japan. My last car (1997 Camry) was the first car that was made outside Japan (North Carolina). Reliability was poor and ended my love affair with the Toyota brand.
Approximately 30mpg is good and meets my personal "green" threshold.