Althought a compact car, its weight has it tested via the IIHS as a mid-size car. Big deal, meaning that it can protect you against bigger cars when compared to other compact cars in its class.
Lower insurance due to safety, and lower depreciation since there are always VW fans.
Near-luxury styling. Leatherette is just as good as leather.
Handles much better than others in its class. Almost like a sports car.
For the right balance of features, prices are spot on.