| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A8 vs. BMW 3-Series Gran Turismo Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A8 vs. BMW 3-Series Gran Turismo Invoice Comparison
Lowest Total Price: $54,645 BMW 3-Series Gran Turismo 328i | ||||
| Difference: $36,980 | ||||
Lowest Total Invoice: $50,910 BMW 3-Series Gran Turismo 328i | ||||
| Difference: $34,363 | ||||
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| Model Year | 2012 | 2012 | 2015 | 2015 |
| Model | A8 | A8 | 3-Series Gran Turismo | 3-Series Gran Turismo |
| Trim | A8 L | A8 L W12 | 328i | 335i |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch | 4dr Hatch |
| Base Price | $84,700 | $133,500 | $41,850 | $47,250 |
| Base Invoice | $78,772 | $124,157 | $39,180 | $44,150 |
| Driver Assistance Package | 3,000 | 3,000 | 950 | 950 |
| Cold Weather Package | 800 | 950 | 950 | |
| Panoramic sunroof with venting rear panel | 1,300 | |||
| Rear air vents with automatic controls | 950 | |||
| Driver Assistance Plus | 1,900 | 1,900 | ||
| Navigation system | 2,150 | 2,150 | ||
| Premium Package | 2,200 | 2,200 | ||
| Steering-linked headlights | 900 | |||
| Metallic paint (extra cost) | 550 | 550 | ||
| Dynamic Handling Package | 1,000 | 1,000 | ||
| Adaptive cruise control, all-speed | 1,200 | 1,200 | ||
| Sport Line | 1,700 | |||
| Driver Assistance Package | 2,790 | 2,790 | 865 | 865 |
| Cold Weather Package | 744 | 865 | 865 | |
| Panoramic sunroof with venting rear panel | 1,209 | |||
| Rear air vents with automatic controls | 883 | |||
| Driver Assistance Plus | 1,730 | 1,730 | ||
| Navigation system | 1,955 | 1,955 | ||
| Premium Package | 2,000 | 2,000 | ||
| Steering-linked headlights | 820 | |||
| Metallic paint (extra cost) | 500 | 500 | ||
| Dynamic Handling Package | 910 | 910 | ||
| Adaptive cruise control, all-speed | 1,090 | 1,090 | ||
| Sport Line | 1,545 | |||
| Options (change) | 6,050 | 3,000 | 11,800 | 12,600 |
| Options (change) | 5,626 | 2,790 | 10,735 | 11,460 |
| Destination | 875 | 875 | 995 | 995 |
| Gas Tax | 0 | 1,300 | 0 | 0 |
| Total Price | $91,625 | $138,675 | $54,645 | $60,845 |
| Total Invoice | $85,273 | $129,122 | $50,910 | $56,605 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A8 dealer quotes or BMW 3-Series Gran Turismo dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A8 vs. BMW 3-Series Gran Turismo
| Lowest Adjusted Price and Invoice: BMW 3-Series Gran Turismo 328i | ||||
| TrueDelta Adjusted Price Difference: $34,830 | ||||
| TrueDelta Adjusted Invoice Difference: $32,362 | ||||
| Model Year | 2012 | 2012 | 2015 | 2015 |
| Model | A8 | A8 | 3-Series Gran Turismo | 3-Series Gran Turismo |
| Trim | A8 L | A8 L W12 | 328i | 335i |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch | 4dr Hatch |
| Engine | 372hp V8 | 500hp W12 | 240hp I4 | 300hp I6 |
| Transmission | T8 | T8 | T8 | T8 |
| Drivetrain | AWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 14 | 630, 14 | 205, 9 | 205, 9 |
| Tire (rear if not all the same) | 255/45-19 | 265/40-20 | 225/55-17 | 225/45-18 |
| Total Price | $91,625 | $138,675 | $54,645 | $60,845 |
| Adjustments for Features | -2,150 | -7,475 | 0 | -375 |
| Feature-Adjusted Total Price | $89,475 | $131,200 | $54,645 | $60,470 |
| Cost Above Minimum | $0 | $41,725 | $0 | $5,825 |
| Total Invoice | $85,273 | $129,122 | $50,910 | $56,605 |
| Adjustments for Features | -2,001 | -6,960 | 0 | -349 |
| Feature-Adjusted Total Invoice | $83,272 | $122,162 | $50,910 | $56,256 |
| Cost Above Minimum | $0 | $38,890 | $0 | $5,346 |
Features Comparison: Audi A8 vs. BMW 3-Series Gran Turismo
| Model Year | 2012 | 2012 | 2015 | 2015 |
| Model | A8 | A8 | 3-Series Gran Turismo | 3-Series Gran Turismo |
| Trim | A8 L | A8 L W12 | 328i | 335i |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 |
| AWD | $1700 | $1700 | $1700 | $1700 |
| Accessories | ||||
| Hands-free trunk or liftgate | $100 | $100 | ||
| Power door closers | $300 | $300 | ||
| Power liftgate | $350 | $350 | ||
| Power trunk closer | $350 | $350 | ||
| Remote app | $25 | $25 | ||
| Sunshade, rear, power | $225 | $225 | ||
| Sunshades, second row, power | $225 | $225 | ||
| Tilt/telescoping steering wheel, manual | $250 | $250 | ||
| Tilt/telescoping steering wheel, power | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | ||||
| Around view cameras | $500 | $500 | ||
| Driver drowsiness monitor | $150 | $150 | ||
| Full-size spare tire | $225 | $225 | ||
| Hill descent control | $250 | $250 | ||
| Pedestrian detection | $50 | $50 | ||
| Radar- or camera-based collision preparation system | $0 | $0 | ||
| Rear side airbags | $300 | $300 | ||
| Rearview camera | $200 | $200 | ||
| Rollover sensor | $50 | $50 | ||
| Tires, run-flat | $150 | $150 | ||
| Wide-view front camera | $150 | $150 | ||
| Cargo Management | ||||
| Cargo area rails w/tie downs | $50 | $50 | ||
| Cargo cover | $75 | $75 | ||
| Rear seat pass-through | $100 | $100 | ||
| Second-row high console | $250 | |||
| Ski sack | $50 | $50 | ||
| Climate Control | ||||
| Rear air vents with automatic controls | $250 | $250 | ||
| Rear air vents with manual controls | $150 | $150 | ||
| Rear dual-zone climate control | $125 | $125 | ||
| Engine / Motor | ||||
| Automatic start / stop | $150 | $150 | ||
| Regenerative braking | $0 | $0 | ||
| Exterior | ||||
| Black exterior trim (optional) | $0 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
| Laminated front side windows | $200 | |||
| Panoramic sunroof | $1200 | $1200 | ||
| Panoramic sunroof with venting rear panel | $1500 | $1500 | ||
| Retractable rear spoiler | $400 | $400 | ||
| Infotainment | ||||
| App support | $0 | $0 | ||
| Entertainment system with dual headrest screens | $1200 | |||
| In-vehicle Internet | $150 | $150 | ||
| S Voice support | $0 | $0 | ||
| Satellite radio | $200 | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | ||
| SD Card slot | $25 | $25 | ||
| Siri Eyes Free support | $0 | $0 | ||
| Surround sound | $250 | $250 | ||
| Telematics service, such as OnStar | $200 | $200 | ||
| Traffic + travel information | $25 | $25 | ||
| Traffic information | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | ||
| Instruments, Lights, and Mirrors | ||||
| Analog clock | $25 | $25 | ||
| Compass | $0 | $0 | ||
| Cornering lights | $50 | $50 | ||
| Fog light, rear | $100 | $100 | ||
| Illuminated vanity mirrors, rear seat | $100 | |||
| LED headlights | $1000 | |||
| Xenon HID headlights | $500 | $500 | $500 | |
| Seats and Interior Trim | ||||
| Cooled or ventilated front seats | $300 | |||
| Door sill trim plates | $100 | $100 | $100 | |
| Folding second row seats | $300 | $300 | ||
| Leather door panel trim | $250 | $250 | ||
| Manual recliner, second row seats | $75 | $75 | ||
| Manual thigh support length adjuster, driver seat | $50 | |||
| Manual thigh support length adjuster, passenger seat | $50 | |||
| Massage, driver seat | $100 | |||
| Massage, passenger seat | $100 | |||
| Memory system, passenger seat | $150 | $150 | ||
| Memory system, second row seats | $150 | |||
| Power 4-way lumbar adjuster, second row seats | $225 | |||
| Power headrest height adjuster, driver seat | $50 | $50 | ||
| Power headrest height adjuster, passenger seat | $50 | $50 | ||
| Power recliner, second row seats | $150 | |||
| Power seat belt height adjusters, front row | $25 | $25 | ||
| Power seatback bolsters, driver seat | $100 | $100 | ||
| Power seatback bolsters, passenger seat | $100 | $100 | ||
| Power thigh bolsters, driver seat | $100 | |||
| Power thigh bolsters, passenger seat | $100 | |||
| Power thigh support length adjuster, driver seat | $100 | $100 | ||
| Power thigh support length adjuster, passenger seat | $100 | $100 | ||
| Power upper seatback recliner, driver seat | $100 | $100 | ||
| Power upper seatback recliner, passenger seat | $100 | $100 | ||
| Synthetic suede headliner | $650 | |||
| Upholstered instrument panel | $300 | $300 | ||
| Suspension, Wheels, and Tires | ||||
| Active steering | $1000 | |||
| Air suspension, auto-leveling and height adjustable | $1000 | $1000 | ||
| Transmission | ||||
| Launch control | $100 | $100 | ||
| Total Value of Features | $10,775 | $16,100 | $8,625 | $9,000 |
| Value of Feature Adjustments | $2,150 | $7,475 | $0 | $375 |
| Value of Feature Adjustments | -2,001 | -6,960 | 0 | -349 |
Specifications Comparison: Audi A8 vs. BMW 3-Series Gran Turismo
| Model Year | 2012 | 2015 |
| Model | A8 | 3-Series Gran Turismo |
| Body | 4dr Sedan, ext. | 4dr Hatch |
| Wheelbase | 122.9 in | 115.0 in |
| Length | 207.4 in | 190.0 in |
| Width | 76.7 in | 72.0 in |
| Height | 57.9 in | 59.4 in |
| Curb Weight | 4,454 lb. | 3,916 lb. |
| Fuel Capacity | 23.8 gal. | 15.8 gal. |
| Row 1 Headroom | 37.2 in | 41.3 in |
| Row 1 Shoulder Room | 59.1 in | 55.2 in |
| Row 1 Legroom | 41.4 in | 42.0 in |
| Row 2 Headroom | 39.1 in | 38.3 in |
| Row 2 Shoulder Room | 57.8 in | 54.1 in |
| Row 2 Legroom | 42.9 in | 39.2 in |
| Cargo Volume, Minimum | 13.2 ft3 | 18.3 ft3 |
| Cargo Volume, Behind R2 | 13.2 | 18.4 ft3 |
| Cargo Volume, Maximum | 13.2 | 56.5 ft3 |
Option Package Details
Audi A8 A8 L
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Blind spot warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 1500 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
Option Package Details
Audi A8 A8 L W12
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Blind spot warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 1500 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series Gran Turismo 328i
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Headlight washers | 50 | Yes |
| Total Requested | 550 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 800 | 55% |
| Total Not Requested | 650 | 45% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| Traffic + travel information | 25 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | Yes |
| App support | 0 | No |
| Remote app | 25 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| Total Requested | 915 | 82% |
| Total Not Requested | 200 | 18% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Total Requested | 1450 | 81% |
| Total Not Requested | 350 | 19% |
| Dynamic Handling Package | ||
| Feature | Value | Requested? |
| Adaptive dampers - electrical | 500 | Yes |
| Variable steering ratio (optional) | 0 | No |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series Gran Turismo 335i
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Sport Line | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| 225/45VR18 tires | 400 | No |
| Door sill trim plates | 100 | Yes |
| Black exterior trim (optional) | 0 | No |
| Manual thigh support adjuster, driver seat | 50 | Yes |
| Power seatback bolsters, driver seat | 100 | Yes |
| Manual thigh support adjuster, passenger seat | 50 | Yes |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Front sport buckets | 100 | No |
| Total Requested | 400 | 35% |
| Total Not Requested | 750 | 65% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Headlight washers | 50 | Yes |
| Total Requested | 550 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 800 | 55% |
| Total Not Requested | 650 | 45% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| Traffic + travel information | 25 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | Yes |
| App support | 0 | No |
| Remote app | 25 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| Total Requested | 915 | 82% |
| Total Not Requested | 200 | 18% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Total Requested | 1450 | 81% |
| Total Not Requested | 350 | 19% |
| Dynamic Handling Package | ||
| Feature | Value | Requested? |
| Adaptive dampers - electrical | 500 | Yes |
| Variable steering ratio (optional) | 0 | No |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
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