Audi A8 / S8 Audi A8 / S8 2008 BMW 7-Series BMW 7-Series 2014

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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $131,675

Audi A8 / S8 A8 L W12   
Difference: $9,750

Lowest Total Invoice: $122,633

Audi A8 / S8 A8 L W12   
Difference: $7,682

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082014
ModelA8 / S87-Series
TrimA8 L W12Alpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $120,100 $132,200
Base Invoice $111,693 $121,805
Driver Assistance Package 1,400  
Heated steering wheel 200  
Upholstered instrument panel, leather 3,900  
Second-row 3-person bench 0  
Adaptive cruise control 2,100  
Refrigerated storage compartment 1,500  
Driver Assistance Plus   1,900
AWD   3,000
Entertainment system with dual headrest screens   2,200
Adaptive cruise control, all-speed   1,200
Driver Assistance Package 1,303  
Heated steering wheel 185  
Upholstered instrument panel, leather 3,628  
Second-row 3-person bench 0  
Adaptive cruise control 1,953  
Refrigerated storage compartment 1,396  
Driver Assistance Plus   1,730
AWD   2,760
Entertainment system with dual headrest screens   2,000
Adaptive cruise control, all-speed   1,095
Options (change) 9,100 8,300
Options (change) 8,465 7,585
Destination 775 925
Gas Tax 1,700 0
Total Price $131,675 $141,425
Total Invoice $122,633 $130,315

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L W12
TrueDelta Adjusted Price Difference: $6,335
TrueDelta Adjusted Invoice Difference: $4,535
Model Year20082014
ModelA8 / S87-Series
TrimA8 L W12Alpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Engine450hp W12540hp V8
TransmissionT6T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)13/19 MPG16/24 MPG
Audio (watts, speakers)200, 12600, 16
Tire (rear if not all the same)255/40-19245/35-21
Total Price$131,675$141,425
Adjustments for Features0-3,415
Feature-Adjusted Total Price$131,675$138,010
Total Invoice$122,633$130,315
Adjustments for Features0-3,147
Feature-Adjusted Total Invoice$122,633$127,168

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20082014
ModelA8 / S87-Series
TrimA8 L W12Alpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
8-speed manually-shiftable automatic $1300
AWD$1700$1700
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Hands-free trunk or liftgate $100
Remote app $25
Brakes, Airbags, and Other Safety 
Around view cameras $500
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Driver drowsiness monitor $150
Forward collision warning $200
Full-size spare tire$225 
Hill descent control $250
Lane departure collision mitigation $50
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rear side airbags$300 
Rearview camera$200 
Rollover sensor $50
Tires, run-flat $150
Wide-view front camera $150
Cargo Management 
Air-conditioned storage compartment $50
Rear seat pass-through $100
Refrigerated storage compartment$250 
Ski sack $50
Climate Control 
Wiper de-icer $25
Engine / Motor 
Automatic start / stop $150
Raised top speed limiter $0
Regenerative braking $0
Exterior 
Bodyside moldings$75 
Laminated front side windows$200 
Rear spoiler $200
Infotainment 
App support $0
Aux input $50
Bluetooth audio streaming $25
CD player $125
Concierge Services - 3 year subscription $150
DVD-compatible player $0
Entertainment system with dual headrest screens $1200
Entertainment system, console-mounted$1000 
Handwriting recognition $200
HD radio $50
In-vehicle Internet $150
iPod integration$100 
Media drive $15
MP3-compatible player $50
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Text dictation $50
Traffic + travel information $25
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Compass $0
Fog light, rear$100 
Head-up display (HUD) $350
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
Seats and Interior Trim 
Ceramic controls $0
Power 4-way lumbar adjuster, second row seats$225 
Power seatback bolsters, driver seat $100
Power seatback bolsters, passenger seat $100
Suspension, Wheels, and Tires 
Active stabilizer bars $500
Air suspension, auto-leveling and height adjustable$1000 
Electronic systems calibration selector $200
Rear air springs, auto-leveling $350
Sport suspension (upgrade) $0
Total Value of Features$7,425$10,840
Value of Feature Adjustments$0$3,415
Value of Feature Adjustments0-3,147

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Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20082014
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase121.0 in126.4 in
Length204.4 in205.3 in
Width74.6 in74.9 in
Height57.3 in58.7 in
Curb Weight4,697 lb.4,880 lb.
Fuel Capacity23.8 gal.21.7 gal.
Row 1 Headroom37.4 in40.8 in
Row 1 Shoulder Room59.1 in59.2 in
Row 1 Legroom41.3 in41.2 in
Row 2 Headroom38.3 in38.9 in
Row 2 Shoulder Room57.5 in57.6 in
Row 2 Legroom42.3 in44.3 in
Cargo Volume14.6 ft317.7 ft3

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Option Package Details
Audi A8 / S8 A8 L W12

Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested400100%
Total Not Requested00%

Option Package Details
BMW 7-Series Alpina B7

AWD
FeatureValueRequested?
AWD0Yes
Hill descent control250No
Total Requested00%
Total Not Requested250100%
Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200No
Rear seat audio controls25No
Total Requested00%
Total Not Requested1225100%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision alert200No
Total Requested20015%
Total Not Requested110085%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Automatic braking, low-speed200No
Forward collision alert200No
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested40030%
Total Not Requested95070%

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