Audi A8 / S8 Audi A8 / S8 2019 BMW 7-Series BMW 7-Series 2019

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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $86,795

Audi A8 / S8 A8 L 3.0T   
Difference: $7,100

Lowest Total Invoice: $80,789

Audi A8 / S8 A8 L 3.0T   
Difference: $7,196

Calculate Payments

  Down Payment Interest Rate Term
Model Year201920192019201920192019
ModelA8 / S87-Series7-Series7-Series7-Series7-Series
TrimA8 L 3.0T740i740e iPerformance750iM760iAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $83,800 $83,650 $91,250 $96,950 $156,700 $139,350
Base Invoice $77,934 $78,475 $85,365 $90,845 $146,410 $130,275
Executive Package 2,000 4,100 4,100 3,200    
Driver Assistance Plus II   1,700 1,700 1,700 1,700 1,700
Driver Assistance Plus   1,900 1,900 1,900   1,900
Massage, driver seat   1,000 1,000      
Cold Weather Package   400 400 400    
Temporary spare tire   150   150    
Executive Package 1,860 3,770 3,770 2,945    
Driver Assistance Plus II   1,565 1,565 1,565 1,565 1,565
Driver Assistance Plus   1,750 1,750 1,750   1,750
Massage, driver seat   920 920      
Cold Weather Package   370 370 370    
Temporary spare tire   140   140    
Options (change) 2,000 9,250 9,100 7,350 1,700 3,600
Options (change) 1,860 8,515 8,375 6,770 1,565 3,315
Destination 995 995 180 995 995 995
Gas Tax 0 0 -4,668 0 1,700 0
Total Price $86,795 $93,895 $95,862 $105,295 $161,095 $143,945
Total Invoice $80,789 $87,985 $89,252 $98,610 $150,670 $134,585

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 3.0T
TrueDelta Adjusted Price Difference: $6,990
TrueDelta Adjusted Invoice Difference: $6,731
Model Year201920192019201920192019
ModelA8 / S87-Series7-Series7-Series7-Series7-Series
TrimA8 L 3.0T740i740e iPerformance750iM760iAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine335hp V6 H320hp I6255hp I4 PiH445hp V8601hp V12600hp V8
TransmissionT8T8T8T8T8T8
DrivetrainAWDRWDAWDRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14600, 16600, 16600, 16600, 16600, 16
Tire (rear if not all the same)255/45-19245/50-18245/50-18245/45-19245/40-20255/40-20
Total Price$86,795$93,895$95,862$105,295$161,095$143,945
Adjustments for Features0-110-1,860-110-7,435-5,560
Feature-Adjusted Total Price$86,795$93,785$94,002$105,185$153,660$138,385
Cost Above Minimum$0$0$217$11,400$59,875$44,600
Total Invoice$80,789$87,985$89,252$98,610$150,670$134,585
Adjustments for Features0-103-1,732-103-6,954-5,198
Feature-Adjusted Total Invoice$80,789$87,882$87,520$98,507$143,716$129,387
Cost Above Minimum$0$362$0$10,987$56,196$41,867

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year201920192019201920192019
ModelA8 / S87-Series7-Series7-Series7-Series7-Series
TrimA8 L 3.0T740i740e iPerformance750iM760iAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300
AWD$1700 $1700 $1700$1700
RWD $0 $0  
Accessories 
Adaptive cruise control, all-speed$1000     
Adaptive cruise control, all-speed, road sign aware $1150$1150$1150$1150$1150
Display key $50$50$50$50$50
Low-speed semi-autonomous driving $200$200$200$200$200
Remote app $25$25$25$25$25
Remote climate control  $25   
Semi-automated parking system $500$500$500$500$500
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200$200$200$200$200
Collision preparation system, rear$100     
Cross-traffic warning, rear $100$100$100$100$100
Driver drowsiness monitor $150$150$150$150$150
Full-size spare tire$225     
Hill descent control  $250 $250$250
Lane departure prevention, steering-based$200     
Lane keeping assist $400$400$400$400$400
Pedestrian detection $50$50$50$50$50
Rear side airbags$300     
Side collision intervention $200$200$200$200$200
Temporary spare tire $150 $150  
Tires, run-flat $150$150$150$150 
Wide-view rear camera$0     
Cargo Management 
Cargo net$40     
Climate Control and Infotainment 
4G LTE connectivity $50$50$50$50$50
App support $100$100$100$100$100
Apple CarPlay support    $100 
Concierge Services - 3 year subscription $150$150$150$150$150
Electric A/C (optional)  $0   
Electric heater (optional)  $0   
Gesture control system $100$100$100$100$100
Navigation map updates, three years $0$0$0$0$0
S Voice support $0$0$0$0$0
Satellite radio$200     
Satellite radio - one year subscription $250$250$250$250$250
SD Card slot$25     
Siri Eyes Free support $0$0$0 $0
SMS text-to-speech reader $25$25$25$25$25
Telematics service, such as OnStar $300$300$300$300$300
Text dictation $50$50$50$50$50
Voice control for external devices $0$0$0$0$0
Voice recorder $0$0$0$0$0
Wiper de-icer $25$25$25$25$25
Wireless charging station $75$75$75$75$75
Exterior 
Active grille shutters $0$0$0$0$0
Laminated front side windows$200   $200 
Laminated rear side windows$100   $100 
Painted brake calipers (optional)    $0$0
Panoramic sunroof $1200$1200$1200$1200$1200
Panoramic sunroof with venting rear panel$1500     
Rear spoiler    $200$200
Instruments, Lights, and Mirrors 
Analog clock$25     
Auto-dimming passenger-side mirror$75     
Fog light, rear$100     
Fog lights $125$125$125 $125
Headlight washers$50     
Large color reconfigurable instrument cluster display $250$250$250$250$250
Large energy flow and fuel economy display  $25   
Powertrain 
3.6 kW onboard charger  $0   
9 kWh battery pack  $0   
Dual-mode exhaust, switchable    $500 
Launch control $100 $100$100$100
Raised top speed limiter    $0$0
Regenerative braking $0    
Seats and Interior Trim 
Ceramic controls $0$0$0$0$0
Cooled or ventilated second row seats    $200 
Door sill trim plates$100$100$100$100  
Illuminated door sill trim plates    $200$200
Power 4-way lumbar adjuster, second row seats    $225 
Power headrest height adjuster, second row seats    $75 
Power recliner, second row seats    $150 
Power seat belt height adjusters, front row$25     
Power thigh bolsters, driver seat$100     
Power thigh bolsters, passenger seat$100     
Power tilt adjuster, second row seats    $150 
Power upper seatback recliner, second row seats    $150 
Upholstered instrument panel$300     
Upholstered instrument panel, leather $1000$1000$1000$1000$1000
Suspension, Wheels, and Tires 
Active stabilizer bars    $500$500
Active steering    $1000$1000
Air suspension, auto-leveling and height adjustable$1000     
Camera-linked adaptive suspension    $500$500
Rear air springs, auto-leveling $350$350$350$350$350
Rear wheel steering    $1500$1500
Sport suspension (upgrade)    $0$0
Total Value of Features$8,765$8,875$10,625$8,875$16,200$14,325
Value of Feature Adjustments$0$110$1,860$110$7,435$5,560
Value of Feature Adjustments0-103-1,732-103-6,954-5,198

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Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20192019
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase123.1 in126.4 in
Length208.7 in206.6 in
Width76.6 in74.8 in
Height58.5 in58.2 in
Curb Weight4,752 lb.4,226 lb.
Fuel Capacity21.7 gal.20.6 gal.
Row 1 Headroom38.3 in39.9 in
Row 1 Shoulder Room59.1 in61.2 in
Row 1 Legroom41.5 in41.4 in
Row 2 Headroom38.5 in38.9 in
Row 2 Shoulder Room57.6 in61.0 in
Row 2 Legroom44.3 in44.4 in
Cargo Volume12.5 ft318.2 ft3

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Option Package Details
Audi A8 / S8 A8 L 3.0T

Executive Package
FeatureValueRequested?
Panoramic sunroof with venting rear panel600No
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system100Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed750Yes
Automatic braking, low-speed200Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Head-up display (HUD)350Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Collision preparation system, rear100No
Wide-view rear camera0No
Cooled or ventilated front seats300Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Total Requested355080%
Total Not Requested90020%

Option Package Details
BMW 7-Series 740i

Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system100Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware900No
Low-speed semi-autonomous driving200No
Side collision intervention200No
Total Requested1005%
Total Not Requested190095%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power thigh support length adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested162567%
Total Not Requested80033%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 7-Series 740e iPerformance

Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system100Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware900No
Low-speed semi-autonomous driving200No
Side collision intervention200No
Total Requested1005%
Total Not Requested190095%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power thigh support length adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested162567%
Total Not Requested80033%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 7-Series 750i

Executive Package
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Total Requested72551%
Total Not Requested70049%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system100Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware900No
Low-speed semi-autonomous driving200No
Side collision intervention200No
Total Requested1005%
Total Not Requested190095%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 7-Series M760i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system100Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware900No
Low-speed semi-autonomous driving200No
Side collision intervention200No
Total Requested1005%
Total Not Requested190095%

Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system100Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware900No
Low-speed semi-autonomous driving200No
Side collision intervention200No
Total Requested1005%
Total Not Requested190095%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%

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