Audi A8 / S8 Audi A8 / S8 2018 BMW 7-Series BMW 7-Series 2017

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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $94,725

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $48,270

Lowest Total Invoice: $88,163

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $45,527

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182017
ModelA8 / S87-Series
TrimA8 L 4.0T SportAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $92,000 $137,000
Base Invoice $85,560 $128,090
Executive Plus Package 1,750  
Driver Assistance Plus II   1,700
Driver Assistance Plus   1,900
Synthetic suede headliner   1,400
Dark-colored headliner (optional)   0
Executive Plus Package 1,628  
Driver Assistance Plus II   1,565
Driver Assistance Plus   1,750
Synthetic suede headliner   1,290
Dark-colored headliner (optional)   0
Options (change) 1,750 5,000
Options (change) 1,628 4,605
Destination 975 995
Total Price $94,725 $142,995
Total Invoice $88,163 $133,690

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 4.0T Sport
TrueDelta Adjusted Price Difference: $43,935
TrueDelta Adjusted Invoice Difference: $41,474
Model Year20182017
ModelA8 / S87-Series
TrimA8 L 4.0T SportAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Engine450hp V8600hp V8
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)14/24 MPG16/24 MPG
Audio (watts, speakers)630, 14600, 16
Tire (rear if not all the same)265/40-20255/40-20
Total Price$94,725$142,995
Adjustments for Features0-4,335
Feature-Adjusted Total Price$94,725$138,660
Total Invoice$88,163$133,690
Adjustments for Features0-4,053
Feature-Adjusted Total Invoice$88,163$129,637

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20182017
ModelA8 / S87-Series
TrimA8 L 4.0T SportAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Active noise reduction$0 
Adaptive cruise control, all-speed$850 
Adaptive cruise control, all-speed, road sign aware $1000
Display key $50
Low-speed semi-autonomous driving $100
Remote app $25
Semi-automated parking system $500
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200
Collision preparation system, rear$100 
Cross-traffic warning, rear $100
Driver drowsiness monitor $150
Full-size spare tire$225 
Hill descent control $250
Lane departure prevention, steering-based$200 
Lane keeping assist $400
Pedestrian detection $50
Rear side airbags$300 
Side collision intervention $200
Wide-view rear camera$0 
Cargo Management 
Cargo net$40 
Climate Control 
Wiper de-icer $25
Engine / Motor 
Raised top speed limiter $0
Exterior 
Active grille shutters $0
Laminated front side windows$200 
Laminated rear side windows$100 
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Panoramic sunroof with venting rear panel$1500 
Rear spoiler $200
Infotainment 
4G LTE connectivity $0
App support $0
Concierge Services - 3 year subscription $150
Gesture control system $100
Navigation map updates, three years $0
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Text dictation $50
Voice control for external devices $0
Voice recorder $0
Wireless charging station $75
Instruments, Lights, and Mirrors 
Analog clock$25 
Auto-dimming passenger-side mirror$75 
Fog light, rear$100 
Fog lights $125
Headlight washers$50 
Large color reconfigurable instrument cluster display $250
Seats and Interior Trim 
Ceramic controls $0
Cooled or ventilated second row seats$200 
Door sill trim plates$100 
Illuminated door sill trim plates $200
Massage, second row seats$150 
Memory system, second row seats$150 
Power 4-way lumbar adjuster, second row seats$225 
Power recliner, second row seats$150 
Power seat belt height adjusters, front row$25 
Power thigh bolsters, driver seat$100 
Power thigh bolsters, passenger seat$100 
Upholstered instrument panel$300 
Upholstered instrument panel, leather $1000
Suspension, Wheels, and Tires 
Active stabilizer bars $500
Active steering $1000
Air suspension, auto-leveling and height adjustable$1000 
Camera-linked adaptive suspension $500
Rear air springs, auto-leveling $350
Rear wheel steering $1500
Sport suspension (upgrade) $0
Transmission 
Launch control $100
Total Value of Features$9,490$13,825
Value of Feature Adjustments$0$4,335
Value of Feature Adjustments0-4,053

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Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20182017
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase122.9 in126.4 in
Length207.4 in206.6 in
Width76.7 in74.8 in
Height57.9 in58.2 in
Curb Weight4,464 lb.4,755 lb.
Fuel Capacity21.7 gal.20.6 gal.
Row 1 Headroom37.2 in39.9 in
Row 1 Shoulder Room59.1 in61.2 in
Row 1 Legroom41.4 in41.4 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room57.8 in61.0 in
Row 2 Legroom42.9 in44.4 in
Cargo Volume14.2 ft318.2 ft3

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Option Package Details
Audi A8 / S8 A8 L 4.0T Sport

Executive Plus Package
FeatureValueRequested?
Cooled or ventilated second row seats200No
Power recliner, second row seats150No
Massage, second row seats150No
Power 4-way lumbar adjuster, second row seats225No
Memory system, second row seats150No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Total Requested170066%
Total Not Requested87534%

Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Rear cross-traffic detection100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%

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