| 1 | 0 | 3 | 4 | 3 | 4 |
Audi R8 vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi R8 vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $89,895 BMW 7-Series 740i M Sport | ||||
| Difference: $80,530 | ||||
Lowest Total Invoice: $83,385 BMW 7-Series 740i M Sport | ||||
| Difference: $75,289 | ||||
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| Model Year | 2017 | 2016 | 2016 | 2016 |
| Model | R8 | 7-Series | 7-Series | 7-Series |
| Trim | V10 | 740i | 740i M Sport | 750i |
| Body | 2dr Coupe | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $162,900 | $81,300 | $84,700 | $94,400 |
| Base Invoice | $151,497 | $75,475 | $78,570 | $87,530 |
| Metallic paint (extra cost) | 575 | |||
| Active steering | 1,400 | 1,150 | 1,150 | 1,150 |
| Upholstered instrument panel, leather | 3,000 | |||
| Individual Composition | 7,100 | 7,100 | ||
| Luxury Seating Package with Cold Weather | 3,900 | 3,900 | ||
| Driver Assistance Plus | 1,900 | 1,900 | ||
| Executive Package | 4,100 | 3,200 | ||
| Multicontour seats | 0 | |||
| Cooled or ventilated front seats | 500 | |||
| Upgraded leather upholstery | 1,500 | |||
| Synthetic suede headliner | 1,050 | |||
| Metallic paint (extra cost) | 535 | |||
| Active steering | 1,302 | 1,045 | 1,045 | 1,045 |
| Upholstered instrument panel, leather | 2,790 | |||
| Individual Composition | 6,460 | 6,460 | ||
| Luxury Seating Package with Cold Weather | 3,550 | 3,550 | ||
| Driver Assistance Plus | 1,730 | 1,730 | ||
| Executive Package | 3,730 | 2,910 | ||
| Multicontour seats | 0 | |||
| Cooled or ventilated front seats | 455 | |||
| Upgraded leather upholstery | 1,365 | |||
| Synthetic suede headliner | 955 | |||
| Options (change) | 4,975 | 18,150 | 4,200 | 17,250 |
| Options (change) | 4,627 | 16,515 | 3,820 | 15,695 |
| Destination | 1,250 | 995 | 995 | 995 |
| Gas Tax | 1,300 | 0 | 0 | 0 |
| Total Price | $170,425 | $100,445 | $89,895 | $112,645 |
| Total Invoice | $158,674 | $92,985 | $83,385 | $104,220 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi R8 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi R8 vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: BMW 7-Series 740i M Sport | ||||
| TrueDelta Adjusted Price Difference: $85,225 | ||||
| TrueDelta Adjusted Invoice Difference: $79,644 | ||||
| Model Year | 2017 | 2016 | 2016 | 2016 |
| Model | R8 | 7-Series | 7-Series | 7-Series |
| Trim | V10 | 740i | 740i M Sport | 750i |
| Body | 2dr Coupe | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 540hp V10 | 320hp I6 | 320hp I6 | 445hp V8 |
| Transmission | S7 | T8 | T8 | T8 |
| Drivetrain | AWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 550, 13 | 600, 16 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 245/35-19 | 245/50-18 | 245/45-19 | 245/45-19 |
| Total Price | $170,425 | $100,445 | $89,895 | $112,645 |
| Adjustments for Features | 0 | -8,820 | -4,695 | -9,020 |
| Feature-Adjusted Total Price | $170,425 | $91,625 | $85,200 | $103,625 |
| Cost Above Minimum | $0 | $6,425 | $0 | $18,425 |
| Total Invoice | $158,674 | $92,985 | $83,385 | $104,220 |
| Adjustments for Features | 0 | -8,165 | -4,355 | -8,345 |
| Feature-Adjusted Total Invoice | $158,674 | $84,820 | $79,030 | $95,875 |
| Cost Above Minimum | $0 | $5,790 | $0 | $16,845 |
Features Comparison: Audi R8 vs. BMW 7-Series
| Model Year | 2017 | 2016 | 2016 | 2016 |
| Model | R8 | 7-Series | 7-Series | 7-Series |
| Trim | V10 | 740i | 740i M Sport | 750i |
| Body | 2dr Coupe | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | ||||
| 7-speed automated manual | $1200 | |||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |
| AWD | $1700 | |||
| RWD | $0 | $0 | $0 | |
| Accessories | ||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | |
| Heated steering wheel | $100 | $100 | ||
| Power door closers | $300 | $300 | $300 | |
| Power rear side windows | $200 | $200 | $200 | |
| Power trunk closer | $350 | $350 | $350 | |
| Remote window/roof operation | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | $500 | ||
| Sunshade, rear, power | $225 | $225 | $225 | |
| Sunshades, second row, power | $225 | $225 | ||
| Tilt/telescoping steering wheel, manual | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | ||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
| Around view cameras | $500 | $500 | ||
| Automatic braking, low-speed | $200 | $200 | ||
| Blind spot warning system | $200 | $200 | ||
| Brake- or yaw-sensor-initiated collision preparation system | $0 | $0 | $0 | |
| Cross-traffic warning, rear | $100 | $100 | ||
| Driver drowsiness monitor | $150 | $150 | $150 | |
| Forward collision warning | $200 | $200 | ||
| Lane departure warning | $200 | $200 | ||
| Pedestrian detection | $50 | $50 | ||
| Rearview camera | $200 | $200 | ||
| Rollover sensor | $50 | $50 | $50 | |
| Secondary collision brake assist | $25 | |||
| Tires, run-flat | $150 | $150 | $150 | |
| Wide-view front camera | $150 | $150 | ||
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Cargo net | $40 | |||
| Rear seat pass-through | $100 | $100 | $100 | |
| Ski sack | $50 | $50 | ||
| Climate Control | ||||
| Automatic air recirculation | $100 | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | |
| Rear air vents with automatic controls | $250 | $250 | $250 | |
| Rear dual-zone climate control | $125 | $125 | $125 | |
| Residual heat | $50 | $50 | $50 | |
| Wiper de-icer | $25 | $25 | $25 | |
| Engine / Motor | ||||
| Automatic start / stop | $150 | $150 | $150 | |
| Dual-mode exhaust, switchable | $500 | |||
| Mid-engine configuration | $0 | |||
| Regenerative braking | $0 | $0 | $0 | |
| Exterior | ||||
| Active grille shutters | $0 | $0 | $0 | |
| Black exterior trim (optional) | $0 | |||
| Bright-finished fuel door | $100 | |||
| Panoramic sunroof | $1200 | $1200 | $1200 | |
| Retractable rear spoiler | $400 | |||
| Infotainment | ||||
| Android Auto support | $100 | |||
| App support | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | |||
| CD player | $125 | $125 | $125 | |
| CD player, remote | $100 | |||
| Concierge Services - 3 year subscription | $150 | $150 | $150 | |
| Gesture control system | $100 | $100 | $100 | |
| Navigation map updates, three years | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | |
| Satellite radio | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | |
| SD Card slot | $25 | |||
| Siri Eyes Free support | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Text dictation | $50 | $50 | $50 | |
| USB port | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Voice recorder | $0 | $0 | $0 | |
| Wireless charging station | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | ||||
| Chronometer | $100 | |||
| Cornering lights | $50 | $50 | $50 | |
| Fog light, rear | $100 | |||
| Fog lights | $125 | $125 | $125 | |
| Head-up display (HUD) | $350 | $350 | ||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | |
| Illuminated visor mirror, driver | $50 | $50 | $50 | |
| Illuminated visor mirror, passenger | $50 | $50 | $50 | |
| Interior ambient lighting | $150 | |||
| Interior ambient lighting, configurable | $150 | $150 | $150 | |
| Mirror tilt-down in reverse | $25 | $25 | $25 | |
| Performance meter | $150 | |||
| Steering-linked headlights | $150 | $150 | $150 | |
| Visor mirror, driver | $10 | |||
| Visor mirror, passenger | $10 | |||
| Seats and Interior Trim | ||||
| Center armrest(s), second row | $50 | $50 | $50 | |
| Ceramic controls | $0 | $0 | ||
| Cooled or ventilated front seats | $300 | $300 | $300 | |
| Cooled or ventilated second row seats | $200 | $200 | ||
| Door sill trim plates | $100 | |||
| Heated front row armrests | $100 | $100 | ||
| Heated second row armrests | $100 | $100 | ||
| Heated second row seats | $200 | $200 | ||
| Illuminated door sill trim plates | $200 | $200 | $200 | |
| Leather-wrapped steering wheel | $150 | $150 | ||
| Massage, driver seat | $100 | |||
| Massage, passenger seat | $100 | |||
| Massage, second row seats | $150 | $150 | ||
| Memory system, driver seat | $200 | $200 | $200 | |
| Memory system, passenger seat | $150 | $150 | $150 | |
| Metal pedals | $75 | |||
| No leather in second row | $-300 | |||
| Power 4-way lumbar adjuster, second row seats | $225 | $225 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | |
| Power headrest height adjuster, second row seats | $75 | $75 | ||
| Power recliner, second row seats | $150 | $150 | ||
| Power thigh bolsters, driver seat | $100 | |||
| Power thigh bolsters, passenger seat | $100 | |||
| Power tilt adjuster, second row seats | $150 | $150 | ||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | |
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | |
| Power upper seatback recliner, second row seats | $150 | $150 | ||
| Wood trim | $300 | |||
| Wood trim, alternative type | $300 | $300 | ||
| Wood/leather-wrapped steering wheel | $150 | $150 | ||
| Suspension, Wheels, and Tires | ||||
| Rear air springs, auto-leveling | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | $1500 | |
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||
| Total Value of Features | $5,885 | $14,705 | $10,580 | $14,905 |
| Value of Feature Adjustments | $0 | $8,820 | $4,695 | $9,020 |
| Value of Feature Adjustments | 0 | -8,165 | -4,355 | -8,345 |
Specifications Comparison: Audi R8 vs. BMW 7-Series
| Model Year | 2017 | 2016 |
| Model | R8 | 7-Series |
| Body | 2dr Coupe | 4dr Sedan, ext. |
| Wheelbase | 104.3 in | 126.4 in |
| Length | 174.3 in | 206.6 in |
| Width | 76.4 in | 74.8 in |
| Height | 48.8 in | 58.2 in |
| Curb Weight | 3,738 lb. | 4,226 lb. |
| Fuel Capacity | 23.9 gal. | 20.6 gal. |
| Row 1 Headroom | 38.5 in | 39.9 in |
| Row 1 Shoulder Room | 55.1 in | 61.2 in |
| Row 1 Legroom | 40.9 in | 41.4 in |
| Row 2 Headroom | 0.0 in | 38.9 in |
| Row 2 Shoulder Room | 0.0 in | 61.0 in |
| Row 2 Legroom | 0.0 in | 44.4 in |
| Cargo Volume, Minimum | 4.0 ft3 | 18.2 ft3 |
| Cargo Volume, Maximum | 8.0 ft3 | 18.2 ft3 |
Option Package Details
BMW 7-Series 740i
| Active steering | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Rear wheel steering | 1500 | No |
| Total Requested | 1000 | 40% |
| Total Not Requested | 1500 | 60% |
| Individual Composition | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Leather upholstery, extended coverage | 0 | No |
| Wood/leather-wrapped steering wheel | 0 | No |
| Paint, special | 0 | No |
| Wood trim, alternative type | 0 | No |
| Synthetic suede headliner | 650 | Yes |
| Illuminated door sill trim plates | 100 | Yes |
| Upholstered instrument panel, leather | 700 | Yes |
| Total Requested | 1450 | 100% |
| Total Not Requested | 0 | 0% |
| Luxury Seating Package with Cold Weather | ||
| Feature | Value | Requested? |
| Massage, second row seats | 150 | No |
| Cooled or ventilated second row seats | 200 | No |
| Power recliner, second row seats | 150 | No |
| Power 4-way lumbar adjuster, second row seats | 225 | No |
| Power headrest height adjuster, second row seats | 75 | No |
| Power tilt adjuster, second row seats | 150 | No |
| Power upper seatback recliner, second row seats | 150 | No |
| Heated second row armrests | 100 | No |
| Heated front row armrests | 100 | No |
| Heated second row seats | 200 | No |
| Heated steering wheel | 100 | No |
| Ski sack | 50 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1650 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | No |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | No |
| Automatic braking, low-speed | 200 | No |
| Forward collision warning | 200 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1900 | 100% |
| Executive Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Sunshades, second row, power | 225 | No |
| Head-up display (HUD) | 350 | No |
| Upholstered instrument panel, leather | 700 | Yes |
| Ceramic controls | 0 | No |
| Power thigh support adjuster, driver seat | 100 | Yes |
| Power seatback bolsters, driver seat | 100 | Yes |
| Power upper seatback recliner, driver seat | 100 | No |
| Power thigh support adjuster, passenger seat | 100 | Yes |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Power upper seatback recliner, passenger seat | 100 | No |
| Memory system, passenger seat | 150 | No |
| Front sport buckets | 100 | No |
| Total Requested | 1100 | 45% |
| Total Not Requested | 1325 | 55% |
Option Package Details
BMW 7-Series 740i M Sport
| Upgraded leather upholstery | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Upholstered instrument panel, leather | 700 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
| Active steering | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Rear wheel steering | 1500 | No |
| Total Requested | 1000 | 40% |
| Total Not Requested | 1500 | 60% |
| Multicontour seats | ||
| Feature | Value | Requested? |
| Power thigh support adjuster, driver seat | 100 | Yes |
| Power seatback bolsters, driver seat | 100 | Yes |
| Power upper seatback recliner, driver seat | 100 | No |
| Power thigh support adjuster, passenger seat | 100 | Yes |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Power upper seatback recliner, passenger seat | 100 | No |
| Memory system, passenger seat | 150 | No |
| Front sport buckets | 100 | No |
| Total Requested | 400 | 47% |
| Total Not Requested | 450 | 53% |
Option Package Details
BMW 7-Series 750i
| Active steering | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Rear wheel steering | 1500 | No |
| Total Requested | 1000 | 40% |
| Total Not Requested | 1500 | 60% |
| Individual Composition | ||
| Feature | Value | Requested? |
| Leather upholstery, extended coverage | 0 | No |
| Wood/leather-wrapped steering wheel | 0 | No |
| Paint, special | 0 | No |
| Wood trim, alternative type | 0 | No |
| Synthetic suede headliner | 650 | Yes |
| Illuminated door sill trim plates | 100 | Yes |
| Upholstered instrument panel, leather | 700 | Yes |
| Total Requested | 1450 | 100% |
| Total Not Requested | 0 | 0% |
| Luxury Seating Package with Cold Weather | ||
| Feature | Value | Requested? |
| Massage, second row seats | 150 | No |
| Cooled or ventilated second row seats | 200 | No |
| Power recliner, second row seats | 150 | No |
| Power 4-way lumbar adjuster, second row seats | 225 | No |
| Power headrest height adjuster, second row seats | 75 | No |
| Power tilt adjuster, second row seats | 150 | No |
| Power upper seatback recliner, second row seats | 150 | No |
| Heated second row armrests | 100 | No |
| Heated front row armrests | 100 | No |
| Heated second row seats | 200 | No |
| Heated steering wheel | 100 | No |
| Ski sack | 50 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1650 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | No |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | No |
| Automatic braking, low-speed | 200 | No |
| Forward collision warning | 200 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1900 | 100% |
| Executive Package | ||
| Feature | Value | Requested? |
| Massage, driver seat | 100 | No |
| Massage, passenger seat | 100 | No |
| Cooled or ventilated front seats | 300 | No |
| Sunshades, second row, power | 225 | No |
| Upholstered instrument panel, leather | 700 | Yes |
| Ceramic controls | 0 | No |
| Total Requested | 700 | 49% |
| Total Not Requested | 725 | 51% |
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