Audi A8 / S8 Audi A8 / S8 2017 BMW 7-Series BMW 7-Series 2016

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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $102,995

BMW 7-Series 740i   
Difference: $2,005

Lowest Total Invoice: $95,305

BMW 7-Series 740i   
Difference: $2,416

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201620162016
ModelA8 / S87-Series7-Series7-Series
TrimA8 L 4.0T Sport740i740i M Sport750i
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $91,500 $81,300 $84,700 $94,400
Base Invoice $85,096 $75,475 $78,570 $87,530
Driver Assistance Package 2,250      
Dynamic Package 2,500      
Rear Seat Comfort Plus Package 2,500      
Night vision 2,300 2,300 2,300 2,300
Entertainment system with dual headrest screens 3,000 2,700 2,700 2,700
Driver Assistance Plus II   1,700 1,700 1,700
Driver Assistance Plus   1,900 1,900 1,900
Massage, driver seat   1,000 1,000  
Executive Package   4,100 4,100  
Luxury Seating Package with Cold Weather   3,900 3,900 3,900
Interior Design Package   1,800   1,800
Active steering   1,150 1,150 1,150
Temporary spare tire   150 150 150
Synthetic suede headliner     1,050  
Cooled or ventilated front seats       500
Driver Assistance Package 2,093      
Dynamic Package 2,326      
Rear Seat Comfort Plus Package 2,326      
Night vision 2,140 2,095 2,095 2,095
Entertainment system with dual headrest screens 2,790 2,455 2,455 2,455
Driver Assistance Plus II   1,545 1,545 1,545
Driver Assistance Plus   1,730 1,730 1,730
Massage, driver seat   910 910  
Executive Package   3,730 3,730  
Luxury Seating Package with Cold Weather   3,550 3,550 3,550
Interior Design Package   1,640   1,640
Active steering   1,045 1,045 1,045
Temporary spare tire   135 135 135
Synthetic suede headliner     955  
Cooled or ventilated front seats       455
Options (change) 12,550 20,700 19,950 16,100
Options (change) 11,675 18,835 18,150 14,650
Destination 950 995 995 995
Total Price $105,000 $102,995 $105,645 $111,495
Total Invoice $97,721 $95,305 $97,715 $103,175

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: BMW 7-Series 740i
TrueDelta Adjusted Price Difference: $3,265
TrueDelta Adjusted Invoice Difference: $3,582
Model Year2017201620162016
ModelA8 / S87-Series7-Series7-Series
TrimA8 L 4.0T Sport740i740i M Sport750i
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine450hp V8320hp I6320hp I6445hp V8
TransmissionT8T8T8T8
DrivetrainAWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14600, 16600, 16600, 16
Tire (rear if not all the same)265/40-20245/50-18245/45-19245/45-19
Total Price$105,000$102,995$105,645$111,495
Adjustments for Features0-1,260-1,260-135
Feature-Adjusted Total Price$105,000$101,735$104,385$111,360
Cost Above Minimum$0$0$2,650$9,625
Total Invoice$97,721$95,305$97,715$103,175
Adjustments for Features0-1,166-1,165-125
Feature-Adjusted Total Invoice$97,721$94,139$96,550$103,050
Cost Above Minimum$0$0$2,411$8,911

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year2017201620162016
ModelA8 / S87-Series7-Series7-Series
TrimA8 L 4.0T Sport740i740i M Sport750i
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300
AWD$1700   
RWD $0$0$0
Accessories 
Active noise reduction$0   
Adaptive cruise control, all-speed$850   
Adaptive cruise control, all-speed, road sign aware $1000$1000$1000
Low-speed semi-autonomous driving $100$100$100
Remote app $25$25$25
Semi-automated parking system $500$500$500
Sunshades, second row, power$225$225$225 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200$200$200
Collision preparation system, rear$100   
Cross-traffic warning, rear $100$100$100
Driver drowsiness monitor $150$150$150
Full-size spare tire$225   
Lane departure prevention, steering-based$200   
Lane keeping assist $400$400$400
Pedestrian detection $50$50$50
Rear side airbags$300   
Side collision intervention $200$200$200
Temporary spare tire $150$150$150
Tires, run-flat $150$150$150
Wide-view rear camera$0   
Cargo Management 
Cargo net$40   
Climate Control 
Wiper de-icer $25$25$25
Drivetrain 
Active rear differential$500   
Engine / Motor 
Regenerative braking $0$0$0
Exterior 
Active grille shutters $0$0$0
Black exterior trim (optional)  $0 
Laminated front side windows$200   
Laminated rear side windows$100   
Panoramic sunroof $1200$1200$1200
Panoramic sunroof with venting rear panel$1500   
Infotainment 
4G LTE connectivity $0$0$0
App support $0$0$0
Concierge Services - 3 year subscription $150$150$150
Gesture control system $100$100$100
Navigation map updates, three years $0$0$0
S Voice support $0$0$0
Satellite radio$200   
Satellite radio - one year subscription $250$250$250
SD Card slot$25   
Siri Eyes Free support $0$0$0
SMS text-to-speech reader $25$25$25
Telematics service, such as OnStar $200$200$200
Text dictation $50$50$50
Voice control for external devices $0$0$0
Voice recorder $0$0$0
Wireless charging station $75$75$75
Instruments, Lights, and Mirrors 
Analog clock$25   
Fog light, rear$100   
Fog lights $125$125$125
Large color reconfigurable instrument cluster display $250$250$250
Seats and Interior Trim 
Ceramic controls $0$0 
Heated front row armrests $100$100$100
Heated second row armrests $100$100$100
Massage, driver seat$100$100$100 
Massage, passenger seat$100$100$100 
Memory system, second row seats$150   
Power headrest height adjuster, second row seats $75$75$75
Power seat belt height adjusters, front row$25   
Power thigh bolsters, driver seat$100   
Power thigh bolsters, passenger seat$100   
Power tilt adjuster, second row seats $150$150$150
Power upper seatback recliner, second row seats $150$150$150
Upgraded floor mats $0 $0
Upholstered instrument panel$300  $300
Upholstered instrument panel, leather $1000$1000 
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable$1000   
Rear air springs, auto-leveling $350$350$350
Rear wheel steering $1500$1500$1500
Transmission 
Launch control $100$100$100
Total Value of Features$9,465$10,725$10,725$9,600
Value of Feature Adjustments$0$1,260$1,260$135
Value of Feature Adjustments0-1,166-1,165-125

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Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20172016
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase122.9 in126.4 in
Length207.4 in206.6 in
Width76.7 in74.8 in
Height57.9 in58.2 in
Curb Weight4,465 lb.4,226 lb.
Fuel Capacity21.7 gal.20.6 gal.
Row 1 Headroom37.2 in39.9 in
Row 1 Shoulder Room59.1 in61.2 in
Row 1 Legroom41.4 in41.4 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room57.8 in61.0 in
Row 2 Legroom42.9 in44.4 in
Cargo Volume14.2 ft318.2 ft3

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Option Package Details
Audi A8 / S8 A8 L 4.0T Sport

Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention system, steering-based200Yes
Total Requested1700100%
Total Not Requested00%
Dynamic Package
FeatureValueRequested?
Active steering1000Yes
Active rear differential500No
Total Requested100067%
Total Not Requested50033%
Rear Seat Comfort Plus Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Massage, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Memory system, second row seats150No
Total Requested72583%
Total Not Requested15017%

Option Package Details
BMW 7-Series 740i

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50Yes
Total Requested1900100%
Total Not Requested00%
Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200Yes
Rear seat audio controls25No
Total Requested120098%
Total Not Requested252%
Active steering
FeatureValueRequested?
Active steering1000Yes
Rear wheel steering1500No
Total Requested100040%
Total Not Requested150060%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Parking guidance system - active500No
Rear cross-traffic detection100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Memory system, passenger seat150Yes
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Front sport buckets100No
Total Requested162567%
Total Not Requested80033%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150Yes
Power upper seatback recliner, second row seats150No
Heated second row armrests100No
Heated front row armrests100No
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Power headrest height adjuster, second row seats75No
Power tilt adjuster, second row seats150No
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested107565%
Total Not Requested57535%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%

Option Package Details
BMW 7-Series 740i M Sport

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50Yes
Total Requested1900100%
Total Not Requested00%
Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200Yes
Rear seat audio controls25No
Total Requested120098%
Total Not Requested252%
Active steering
FeatureValueRequested?
Active steering1000Yes
Rear wheel steering1500No
Total Requested100040%
Total Not Requested150060%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Parking guidance system - active500No
Rear cross-traffic detection100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Memory system, passenger seat150Yes
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Front sport buckets100No
Total Requested162567%
Total Not Requested80033%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150Yes
Power upper seatback recliner, second row seats150No
Heated second row armrests100No
Heated front row armrests100No
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Power headrest height adjuster, second row seats75No
Power tilt adjuster, second row seats150No
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested107565%
Total Not Requested57535%

Option Package Details
BMW 7-Series 750i

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50Yes
Total Requested1900100%
Total Not Requested00%
Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200Yes
Rear seat audio controls25No
Total Requested120098%
Total Not Requested252%
Active steering
FeatureValueRequested?
Active steering1000Yes
Rear wheel steering1500No
Total Requested100040%
Total Not Requested150060%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Parking guidance system - active500No
Rear cross-traffic detection100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150Yes
Power upper seatback recliner, second row seats150No
Heated second row armrests100No
Heated front row armrests100No
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Power headrest height adjuster, second row seats75No
Power tilt adjuster, second row seats150No
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested107565%
Total Not Requested57535%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%

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