| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A8 / S8 vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $96,945 BMW 7-Series 740Li | ||||
| Difference: $8,055 | ||||
Lowest Total Invoice: $89,190 BMW 7-Series 740Li | ||||
| Difference: $8,531 | ||||
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| Model Year | 2017 | 2012 | 2012 | 2012 |
| Model | A8 / S8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L 4.0T Sport | 740Li | 750Li | 760Li |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $91,500 | $75,500 | $88,200 | $137,300 |
| Base Invoice | $85,096 | $69,640 | $81,325 | $126,495 |
| Dynamic Package | 2,500 | |||
| Driver Assistance Package | 2,250 | 3,500 | 3,500 | |
| Rear Seat Comfort Plus Package | 2,500 | |||
| Night vision | 2,300 | 2,600 | 2,600 | 2,600 |
| Entertainment system with dual headrest screens | 3,000 | 2,800 | 2,800 | 2,200 |
| Premium Sound Package | 1,800 | |||
| Adaptive cruise control, all-speed | 2,400 | 2,400 | 2,400 | |
| Luxury Seating Package | 3,200 | 2,000 | ||
| Cold Weather Package | 800 | 800 | ||
| Convenience Package | 1,700 | 1,700 | ||
| Active steering | 1,750 | 1,750 | ||
| Satellite radio - one year subscription | 350 | |||
| Massage, second row seats | 200 | |||
| Dynamic Package | 2,326 | |||
| Driver Assistance Package | 2,093 | 3,185 | 3,185 | |
| Rear Seat Comfort Plus Package | 2,326 | |||
| Night vision | 2,140 | 2,365 | 2,365 | 2,365 |
| Entertainment system with dual headrest screens | 2,790 | 2,550 | 2,550 | 2,000 |
| Premium Sound Package | 1,640 | |||
| Adaptive cruise control, all-speed | 2,135 | 2,135 | 2,185 | |
| Luxury Seating Package | 2,910 | 1,820 | ||
| Cold Weather Package | 730 | 730 | ||
| Convenience Package | 1,545 | 1,545 | ||
| Active steering | 1,595 | 1,595 | ||
| Satellite radio - one year subscription | 320 | |||
| Massage, second row seats | 180 | |||
| Options (change) | 12,550 | 20,550 | 17,900 | 7,400 |
| Options (change) | 11,675 | 18,655 | 16,245 | 6,730 |
| Destination | 950 | 895 | 895 | 895 |
| Gas Tax | 0 | 0 | 1,000 | 1,700 |
| Total Price | $105,000 | $96,945 | $107,995 | $147,295 |
| Total Invoice | $97,721 | $89,190 | $99,465 | $135,820 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A8 / S8 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: BMW 7-Series 740Li | ||||
| TrueDelta Adjusted Price Difference: $2,190 | ||||
| TrueDelta Adjusted Invoice Difference: $3,073 | ||||
| Model Year | 2017 | 2012 | 2012 | 2012 |
| Model | A8 / S8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L 4.0T Sport | 740Li | 750Li | 760Li |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 450hp V8 | 315hp I6 | 400hp V8 | 535hp V12 |
| Transmission | T8 | T6 | T6 | T8 |
| Drivetrain | AWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 14 | 600, 16 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 265/40-20 | 245/50-18 | 245/45-19 | 245/45-19 |
| Total Price | $105,000 | $96,945 | $107,995 | $147,295 |
| Adjustments for Features | -5,865 | 0 | 0 | -3,150 |
| Feature-Adjusted Total Price | $99,135 | $96,945 | $107,995 | $144,145 |
| Cost Above Minimum | $0 | $0 | $11,050 | $47,200 |
| Total Invoice | $97,721 | $89,190 | $99,465 | $135,820 |
| Adjustments for Features | -5,458 | 0 | 0 | -2,905 |
| Feature-Adjusted Total Invoice | $92,263 | $89,190 | $99,465 | $132,915 |
| Cost Above Minimum | $0 | $0 | $10,275 | $43,725 |
Features Comparison: Audi A8 / S8 vs. BMW 7-Series
| Model Year | 2017 | 2012 | 2012 | 2012 |
| Model | A8 / S8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L 4.0T Sport | 740Li | 750Li | 760Li |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 | ||
| AWD | $1700 | |||
| RWD | $0 | $0 | $0 | |
| Accessories | ||||
| Active noise reduction | $0 | |||
| Hands-free trunk or liftgate | $100 | |||
| Remote app | $25 | $25 | $25 | |
| Brakes, Airbags, and Other Safety | ||||
| Animal detection, night | $50 | |||
| Automatic braking, low-speed | $200 | |||
| Collision preparation system, rear | $100 | |||
| Full-size spare tire | $225 | |||
| Lane departure prevention, steering-based | $200 | |||
| Rear side airbags | $300 | |||
| Rollover sensor | $50 | |||
| Tires, run-flat | $150 | $150 | $150 | |
| Wide-view rear camera | $0 | |||
| Cargo Management | ||||
| Cargo net | $40 | |||
| Climate Control | ||||
| Wiper de-icer | $25 | $25 | $25 | |
| Drivetrain | ||||
| Active rear differential | $500 | |||
| Engine / Motor | ||||
| Automatic start / stop | $150 | |||
| Regenerative braking | $0 | $0 | ||
| Exterior | ||||
| Laminated front side windows | $200 | |||
| Laminated rear side windows | $100 | |||
| Panoramic sunroof with venting rear panel | $1500 | |||
| Sunroof | $900 | $900 | $900 | |
| Infotainment | ||||
| CD changer, remote | $200 | $200 | $200 | |
| Handwriting recognition | $200 | |||
| In-vehicle Internet | $150 | |||
| Satellite radio | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | |
| SD Card slot | $25 | |||
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | |
| Traffic + travel information | $25 | |||
| Traffic information | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Wi-Fi hotspot | $50 | |||
| Instruments, Lights, and Mirrors | ||||
| Analog clock | $25 | |||
| Fog light, rear | $100 | |||
| Fog lights | $125 | $125 | $125 | |
| Interior ambient lighting | $150 | $150 | $150 | |
| Interior ambient lighting, configurable | $150 | |||
| LED headlights | $1000 | |||
| Xenon HID headlights | $500 | $500 | $500 | |
| Seats and Interior Trim | ||||
| Ceramic controls | $0 | |||
| Cooled or ventilated second row seats | $200 | $200 | ||
| Massage, second row seats | $150 | $150 | ||
| Memory system, second row seats | $150 | |||
| Power 4-way lumbar adjuster, second row seats | $225 | $225 | ||
| Power headrest height adjuster, second row seats | $75 | |||
| Power recliner, second row seats | $150 | $150 | ||
| Power seat belt height adjusters, front row | $25 | |||
| Power thigh bolsters, driver seat | $100 | |||
| Power thigh bolsters, passenger seat | $100 | |||
| Power tilt adjuster, second row seats | $150 | |||
| Power upper seatback recliner, second row seats | $150 | |||
| Synthetic suede headliner | $650 | $650 | ||
| Upholstered instrument panel | $300 | $300 | $300 | |
| Upholstered instrument panel, leather | $1000 | |||
| Suspension, Wheels, and Tires | ||||
| Active stabilizer bars | $500 | |||
| Air suspension, auto-leveling and height adjustable | $1000 | |||
| Rear air springs, auto-leveling | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | $1500 | |
| Total Value of Features | $11,690 | $5,825 | $5,825 | $8,975 |
| Value of Feature Adjustments | $5,865 | $0 | $0 | $3,150 |
| Value of Feature Adjustments | -5,458 | 0 | 0 | -2,905 |
Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series
| Model Year | 2017 | 2012 |
| Model | A8 / S8 | 7-Series |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Wheelbase | 122.9 in | 126.4 in |
| Length | 207.4 in | 205.3 in |
| Width | 76.7 in | 74.9 in |
| Height | 57.9 in | 58.7 in |
| Curb Weight | 4,465 lb. | 4,433 lb. |
| Fuel Capacity | 21.7 gal. | 21.7 gal. |
| Row 1 Headroom | 37.2 in | 40.8 in |
| Row 1 Shoulder Room | 59.1 in | 59.2 in |
| Row 1 Legroom | 41.4 in | 41.2 in |
| Row 2 Headroom | 39.1 in | 38.9 in |
| Row 2 Shoulder Room | 57.8 in | 57.6 in |
| Row 2 Legroom | 42.9 in | 44.3 in |
| Cargo Volume | 14.2 ft3 | 17.7 ft3 |
Option Package Details
Audi A8 / S8 A8 L 4.0T Sport
| Dynamic Package | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Active rear differential | 500 | No |
| Total Requested | 1000 | 67% |
| Total Not Requested | 500 | 33% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | No |
| Forward collision warning | 200 | Yes |
| Lane departure prevention system, steering-based | 200 | No |
| Total Requested | 1300 | 76% |
| Total Not Requested | 400 | 24% |
| Rear Seat Comfort Plus Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated second row seats | 200 | Yes |
| Power recliner, second row seats | 150 | Yes |
| Massage, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Memory system, second row seats | 150 | No |
| Total Requested | 725 | 83% |
| Total Not Requested | 150 | 17% |
Option Package Details
BMW 7-Series 740Li
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Entertainment system with dual headrest screens | ||
| Feature | Value | Requested? |
| Entertainment system with dual headrest screens | 1200 | Yes |
| CD changer, remote | 200 | No |
| DVD-compatible player | 0 | Yes |
| Rear seat audio controls | 25 | No |
| Total Requested | 1200 | 84% |
| Total Not Requested | 225 | 16% |
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Total Requested | 1800 | 100% |
| Total Not Requested | 0 | 0% |
| Active steering | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Rear wheel steering | 1500 | No |
| Total Requested | 1000 | 40% |
| Total Not Requested | 1500 | 60% |
| Premium Sound Package | ||
| Feature | Value | Requested? |
| Surround sound | 250 | Yes |
| Unbranded, 600W, 16 speakers (with subwoofer) | 350 | No |
| Satellite radio - one year subscription | 250 | No |
| Total Requested | 250 | 29% |
| Total Not Requested | 600 | 71% |
| Luxury Seating Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | Yes |
| Power thigh support adjuster, driver seat | 100 | Yes |
| Power seatback bolsters, driver | 100 | Yes |
| Power upper seatback recliner, driver seat | 100 | Yes |
| Power thigh support adjuster, passenger seat | 100 | Yes |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Power upper seatback recliner, passenger seat | 100 | Yes |
| Memory system, passenger seat | 150 | Yes |
| Front sport buckets | 100 | No |
| Total Requested | 1700 | 94% |
| Total Not Requested | 100 | 6% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | Yes |
| Total Requested | 450 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Total Requested | 1400 | 100% |
| Total Not Requested | 0 | 0% |
| Convenience Package | ||
| Feature | Value | Requested? |
| Power door closers | 300 | Yes |
| Power decklid | 350 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 7-Series 750Li
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Total Requested | 1800 | 100% |
| Total Not Requested | 0 | 0% |
| Entertainment system with dual headrest screens | ||
| Feature | Value | Requested? |
| Entertainment system with dual headrest screens | 1200 | Yes |
| CD changer, remote | 200 | No |
| DVD-compatible player | 0 | Yes |
| Rear seat audio controls | 25 | No |
| Total Requested | 1200 | 84% |
| Total Not Requested | 225 | 16% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Active steering | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Rear wheel steering | 1500 | No |
| Total Requested | 1000 | 40% |
| Total Not Requested | 1500 | 60% |
| Convenience Package | ||
| Feature | Value | Requested? |
| Power door closers | 300 | Yes |
| Power decklid | 350 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Total Requested | 1400 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | Yes |
| Total Requested | 450 | 100% |
| Total Not Requested | 0 | 0% |
| Luxury Seating Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | Yes |
| Total Requested | 950 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 7-Series 760Li
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Total Requested | 1800 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Entertainment system with dual headrest screens | ||
| Feature | Value | Requested? |
| Entertainment system with dual headrest screens | 1200 | Yes |
| Rear seat audio controls | 25 | No |
| Total Requested | 1200 | 98% |
| Total Not Requested | 25 | 2% |
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See TrueDelta's information for all Sedans
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