BMW 7-Series BMW 7-Series 2016 Audi A7 / S7 / RS7 Audi A7 / S7 / RS7 2018

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BMW 7-Series vs. Audi A7 / S7 / RS7 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A7 / S7 / RS7 Invoice Comparison

Lowest Total Price: $97,875

BMW 7-Series 740i   
Difference: $1,825

Lowest Total Invoice: $90,650

BMW 7-Series 740i   
Difference: $2,148

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162016201620182018
Model7-Series7-Series7-SeriesA7 / S7 / RS7A7 / S7 / RS7
Trim740i740i M Sport750iS7 4.0 TFSIRS 7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Base Price $81,300 $84,700 $94,400 $81,200 $113,900
Base Invoice $75,475 $78,570 $87,530 $75,516 $105,928
Driver Assistance Plus 1,900 1,900 1,900    
Cold Weather Package 400 400 400    
Driver Assistance Plus II 1,700 1,700 1,700    
Executive Package 4,100 4,100      
Massage, driver seat 1,000 1,000      
Interior Design Package 1,800   1,800    
Night vision 2,300 2,300 2,300 2,500 2,500
Temporary spare tire 150 150 150    
Wood trim, alternative type 1,080   1,080 1,250 1,300
Active steering 1,150 1,150 1,150    
Synthetic suede headliner   1,050   3,000 3,000
Cooled or ventilated front seats     500    
Driver Assistance Package       2,000 2,000
Comfort Seating Package       1,850 1,950
Prestige Package       1,950  
Heated second row seats       500 500
Sport Package       3,900  
Metallic paint (extra cost)       575 575
Driver Assistance Plus 1,730 1,730 1,730    
Cold Weather Package 365 365 365    
Driver Assistance Plus II 1,545 1,545 1,545    
Executive Package 3,730 3,730      
Massage, driver seat 910 910      
Interior Design Package 1,640   1,640    
Night vision 2,095 2,095 2,095 2,326 2,326
Temporary spare tire 135 135 135    
Wood trim, alternative type 985   985 1,164 1,210
Active steering 1,045 1,045 1,045    
Synthetic suede headliner   955   2,790 2,790
Cooled or ventilated front seats     455    
Driver Assistance Package       1,860 1,860
Comfort Seating Package       1,722 1,813
Prestige Package       1,814  
Heated second row seats       467 467
Sport Package       3,628  
Metallic paint (extra cost)       536 536
Options (change) 15,580 13,750 10,980 17,525 11,825
Options (change) 14,180 12,510 9,995 16,307 11,002
Destination 995 995 995 975 975
Gas Tax 0 0 0 0 1,000
Total Price $97,875 $99,445 $106,375 $99,700 $127,700
Total Invoice $90,650 $92,075 $98,520 $92,798 $118,905

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Lowest Adjusted Price and Invoice: BMW 7-Series 740i
TrueDelta Adjusted Price Difference: $4,040
TrueDelta Adjusted Invoice Difference: $4,197
Model Year20162016201620182018
Model7-Series7-Series7-SeriesA7 / S7 / RS7A7 / S7 / RS7
Trim740i740i M Sport750iS7 4.0 TFSIRS 7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Engine320hp I6320hp I6445hp V8450hp V8560hp V8
TransmissionT8T8T8S7S7
DrivetrainRWDRWDRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16630, 14630, 14
Tire (rear if not all the same)245/50-18245/45-19245/45-19255/40-19275/30-21
Total Price$97,875$99,445$106,375$99,700$127,700
Adjustments for Features-2,865-2,865-1,740-6500
Feature-Adjusted Total Price$95,010$96,580$104,635$99,050$127,700
Cost Above Minimum$0$1,570$9,625$0$28,650
Total Invoice$90,650$92,075$98,520$92,798$118,905
Adjustments for Features-2,654-2,653-1,612-6050
Feature-Adjusted Total Invoice$87,996$89,422$96,908$92,193$118,905
Cost Above Minimum$0$1,426$8,912$0$26,712

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Features Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Model Year20162016201620182018
Model7-Series7-Series7-SeriesA7 / S7 / RS7A7 / S7 / RS7
Trim740i740i M Sport750iS7 4.0 TFSIRS 7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300  
7-speed automated manual   $1200$1200
RWD$0$0$0  
AWD   $1700$1700
Accessories 
Adaptive cruise control, all-speed   $850$850
Adaptive cruise control, all-speed, road sign aware$1000$1000$1000  
Low-speed semi-autonomous driving$100$100$100  
Power liftgate   $350$350
Power trunk closer$350$350$350  
Remote app$25$25$25  
Remote window/roof operation$15$15$15  
Semi-automated parking system$500$500$500  
Sunshade, rear, power$225$225$225  
Sunshades, second row, power$225$225   
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0  
Animal detection, night$50$50$50  
Around view cameras$500$500$500  
Automatic braking, high-speed or partial$200$200$200  
Collision preparation system, rear   $100$100
Cross-traffic warning, rear$100$100$100  
Driver drowsiness monitor$150$150$150  
Lane departure prevention, steering-based   $200$200
Lane keeping assist$400$400$400  
Pedestrian detection$50$50$50  
Rearview camera   $200$200
Secondary collision brake assist   $25$25
Side collision intervention$200$200$200  
Tires, run-flat$150$150$150  
Wide-view rear camera   $0$0
Cargo Management 
Air-conditioned storage compartment$50$50$50  
Cargo cover   $75$75
Second-row low console   $100$100
Ski sack$50$50$50  
Climate Control 
Wiper de-icer$25$25$25  
Drivetrain 
Active rear differential   $500 
Engine / Motor 
Automatic start / stop$150$150$150$150 
Dual-mode exhaust, switchable   $500$500
Exterior 
Active grille shutters$0$0$0  
Black exterior trim (optional) $0   
Body kit    $0
Bright-finished exhaust tip(s)$25$25$25  
Laminated front side windows   $200$200
Painted brake calipers (optional)   $0 
Panoramic sunroof$1200$1200$1200  
Retractable rear spoiler   $400$400
Sunroof   $900$900
Infotainment 
Android Auto support   $100$100
App support$0$0$0  
Apple CarPlay support   $100$100
Concierge Services - 3 year subscription$150$150$150  
Gesture control system$100$100$100  
Navigation map updates, three years$0$0$0  
S Voice support$0$0$0  
Satellite radio   $200$200
Satellite radio - one year subscription$250$250$250  
SD Card slot   $25$25
Siri Eyes Free support$0$0$0  
SMS text-to-speech reader$25$25$25  
Telematics service, such as OnStar$200$200$200  
Text dictation$50$50$50  
Voice control for external devices$0$0$0  
Voice recorder$0$0$0  
Wireless charging station$75$75$75  
Instruments, Lights, and Mirrors 
Cornering lights$50$50$50  
Fog light, rear   $100$100
Fog lights$125$125$125  
Headlight washers$50$50$50  
Illuminated vanity mirrors, rear seat$100$100$100  
Interior ambient lighting   $150$150
Interior ambient lighting, configurable$150$150$150  
Large color reconfigurable instrument cluster display$250$250$250  
Steering-linked headlights$150$150$150  
Seats and Interior Trim 
Ceramic controls$0$0   
Door sill trim plates$100$100$100  
Folding second row seats   $300$300
Illuminated door sill trim plates   $200$200
Massage, driver seat$100$100 $100$100
Massage, passenger seat$100$100 $100$100
Metal pedals   $75$75
Power headrest height adjuster, driver seat$50$50$50  
Power headrest height adjuster, passenger seat$50$50$50  
Power thigh bolsters, driver seat   $100$100
Power thigh bolsters, passenger seat   $100$100
Power upper seatback recliner, driver seat$100$100$100  
Power upper seatback recliner, passenger seat$100$100$100  
Upgraded floor mats$0 $0  
Upholstered instrument panel  $300  
Upholstered instrument panel, leather$1000$1000   
Wood trim $300   
Wood trim, alternative type$300 $300$300$300
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable   $1000$1000
Rear air springs, auto-leveling$350$350$350  
Rear wheel steering$1500$1500$1500  
Sport suspension (upgrade)   $0$0
Transmission 
Launch control$100$100$100  
Total Value of Features$12,615$12,615$11,490$10,400$9,750
Value of Feature Adjustments$2,865$2,865$1,740$650$0
Value of Feature Adjustments-2,654-2,653-1,612-6050

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Specifications Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Model Year20162018
Model7-SeriesA7 / S7 / RS7
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in114.7 in
Length206.6 in196.2 in
Width74.8 in75.2 in
Height58.2 in55.9 in
Curb Weight4,226 lb.4,256 lb.
Fuel Capacity20.6 gal.19.8 gal.
Row 1 Headroom39.9 in36.9 in
Row 1 Shoulder Room61.2 in57.2 in
Row 1 Legroom41.4 in41.3 in
Row 2 Headroom38.9 in36.6 in
Row 2 Shoulder Room61.0 in55.9 in
Row 2 Legroom44.4 in37.0 in
Cargo Volume,
Minimum
18.2 ft324.5 ft3
Cargo Volume,
Maximum
18.256.0 ft3

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Option Package Details
BMW 7-Series 740i

Driver Assistance Plus
FeatureValueRequested?
Parking guidance system - active500No
Rear cross-traffic detection100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150Yes
Pedestrian detection50No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Total Requested95050%
Total Not Requested95050%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150Yes
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100No
Power thigh support adjuster, passenger seat100Yes
Front sport buckets100Yes
Total Requested130054%
Total Not Requested112546%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%

Option Package Details
BMW 7-Series 740i M Sport

Driver Assistance Plus
FeatureValueRequested?
Parking guidance system - active500No
Rear cross-traffic detection100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150Yes
Pedestrian detection50No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Total Requested95050%
Total Not Requested95050%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150Yes
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100No
Power thigh support adjuster, passenger seat100Yes
Front sport buckets100Yes
Total Requested130054%
Total Not Requested112546%

Option Package Details
BMW 7-Series 750i

Driver Assistance Plus
FeatureValueRequested?
Parking guidance system - active500No
Rear cross-traffic detection100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150Yes
Pedestrian detection50No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Total Requested95050%
Total Not Requested95050%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%

Option Package Details
Audi A7 / S7 / RS7 S7 4.0 TFSI

Heated second row seats
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Total Requested1700100%
Total Not Requested00%
Comfort Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh support length adjuster, driver seat100Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Memory system, passenger seat150Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested105084%
Total Not Requested20016%
Prestige Package
FeatureValueRequested?
Power door closers300Yes
Head-up display (HUD)350Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Total Requested800100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Active steering1000Yes
Sport exhaust0No
Active rear differential500No
Painted brake calipers (optional)0No
Total Requested100067%
Total Not Requested50033%

Option Package Details
Audi A7 / S7 / RS7 RS 7

Heated second row seats
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Total Requested1700100%
Total Not Requested00%
Comfort Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh support length adjuster, driver seat100Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Memory system, passenger seat150Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested105084%
Total Not Requested20016%

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