BMW 7-Series BMW 7-Series 2010 Audi A7 / S7 / RS7 Audi A7 / S7 / RS7 2018

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BMW 7-Series vs. Audi A7 / S7 / RS7 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A7 / S7 / RS7 Invoice Comparison

Lowest Total Price: $99,700

Audi A7 / S7 / RS7 S7 4.0 TFSI   
Difference: $4,155

Lowest Total Invoice: $92,798

Audi A7 / S7 / RS7 S7 4.0 TFSI   
Difference: $2,787

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020182018
Model7-Series7-SeriesA7 / S7 / RS7A7 / S7 / RS7
Trim750Li760LiS7 4.0 TFSIRS 7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Base Price $85,900 $137,000 $81,200 $113,900
Base Invoice $79,210 $126,220 $75,516 $105,928
Convenience Package 1,700      
Driver Assistance Package 1,350   2,000 2,000
Adaptive cruise control, all-speed 2,400 2,400    
Luxury Seating Package 2,800      
Night vision 2,600 2,600 2,500 2,500
Rearview camera 750      
Head-up display (HUD) 1,300      
Wood trim, alternative type 1,080 1,080 1,250 1,300
Active steering 1,750      
Satellite radio - one year subscription 350      
Comfort Seating Package     1,850 1,950
Prestige Package     1,950  
Heated second row seats     500 500
Sport Package     3,900  
Metallic paint (extra cost)     575 575
Synthetic suede headliner     3,000 3,000
Convenience Package 1,545      
Driver Assistance Package 1,230   1,860 1,860
Adaptive cruise control, all-speed 2,135 2,135    
Luxury Seating Package 2,550      
Night vision 2,365 2,365 2,326 2,326
Rearview camera 685      
Head-up display (HUD) 1,090      
Wood trim, alternative type 985 985 1,164 1,210
Active steering 1,595      
Satellite radio - one year subscription 320      
Comfort Seating Package     1,722 1,813
Prestige Package     1,814  
Heated second row seats     467 467
Sport Package     3,628  
Metallic paint (extra cost)     536 536
Synthetic suede headliner     2,790 2,790
Options (change) 16,080 6,080 17,525 11,825
Options (change) 14,500 5,485 16,307 11,002
Destination 875 875 975 975
Gas Tax 1,000 1,700 0 1,000
Total Price $103,855 $145,655 $99,700 $127,700
Total Invoice $95,585 $134,280 $92,798 $118,905

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Lowest Adjusted Price and Invoice: Audi A7 / S7 / RS7 S7 4.0 TFSI
TrueDelta Adjusted Price Difference: $8,540
TrueDelta Adjusted Invoice Difference: $6,868
Model Year2010201020182018
Model7-Series7-SeriesA7 / S7 / RS7A7 / S7 / RS7
Trim750Li760LiS7 4.0 TFSIRS 7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Engine400hp V8535hp V12450hp V8560hp V8
TransmissionT6T8S7S7
DrivetrainRWDRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 10600, 16630, 14630, 14
Tire (rear if not all the same)245/50-18245/45-19265/35-20275/30-21
Total Price$103,855$145,655$99,700$127,700
Adjustments for Features0-3,550-4,385-3,735
Feature-Adjusted Total Price$103,855$142,105$95,315$123,965
Cost Above Minimum$0$38,250$0$28,650
Total Invoice$95,585$134,280$92,798$118,905
Adjustments for Features0-3,273-4,081-3,478
Feature-Adjusted Total Invoice$95,585$131,007$88,717$115,427
Cost Above Minimum$0$35,422$0$26,710

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Features Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Model Year2010201020182018
Model7-Series7-SeriesA7 / S7 / RS7A7 / S7 / RS7
Trim750Li760LiS7 4.0 TFSIRS 7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100   
8-speed manually-shiftable automatic $1300  
7-speed automated manual  $1200$1200
RWD$0$0  
AWD  $1700$1700
Accessories 
Hands-free trunk or liftgate  $100$100
Power liftgate  $350$350
Power trunk closer$350$350  
Remote window/roof operation$15$15  
Sunshade, rear, power$225$225  
Sunshades, second row, power$225$225  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0  
Around view cameras $500  
Automatic braking, low-speed  $200$200
Collision preparation system, rear  $100$100
Lane departure prevention, steering-based  $200$200
Passenger side camera$200   
Rearview camera$200 $200$200
Rollover sensor  $50$50
Secondary collision brake assist  $25$25
Temporary spare tire  $150$150
Tires, run-flat$150$150  
Wide-view front camera  $150$150
Wide-view rear camera  $0$0
Cargo Management 
Air-conditioned storage compartment$50$50  
Cargo cover  $75$75
Second-row low console  $100$100
Ski sack$50$50  
Climate Control 
Wiper de-icer$25$25  
Drivetrain 
Active rear differential  $500 
Engine / Motor 
Automatic start / stop  $150 
Dual-mode exhaust, switchable  $500$500
Exterior 
Body kit   $0
Bright-finished exhaust tip(s)$25$25  
Laminated front side windows  $200$200
Painted brake calipers (optional)  $0 
Retractable rear spoiler  $400$400
Infotainment 
4G LTE connectivity  $0$0
Android Auto support  $100$100
Apple CarPlay support  $100$100
Bluetooth audio streaming  $25$25
CD changer, remote $200  
DVD-compatible player $0$0$0
Handwriting recognition  $200$200
In-vehicle Internet  $150$150
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
SD Card slot  $25$25
Surround sound $250$250$250
Telematics service, such as OnStar$200$200  
Traffic + travel information  $25$25
Traffic information$25$25  
Wi-Fi hotspot  $50$50
Instruments, Lights, and Mirrors 
Cornering lights$50$50  
Fog light, rear  $100$100
Fog lights$125$125  
Headlight washers$50$50  
Illuminated vanity mirrors, rear seat$100$100  
LED headlights  $1000$1000
Steering-linked headlights$150$150  
Xenon HID headlights$500$500  
Seats and Interior Trim 
Ceramic controls $0  
Cooled or ventilated second row seats $200  
Door sill trim plates$100$100  
Folding second row seats  $300$300
Illuminated door sill trim plates  $200$200
Metal pedals  $75$75
Power 4-way lumbar adjuster, second row seats $225  
Power headrest height adjuster, driver seat$50$50  
Power headrest height adjuster, passenger seat$50$50  
Power headrest height adjuster, second row seats $75  
Power recliner, second row seats $150  
Power thigh bolsters, driver seat  $100$100
Power thigh bolsters, passenger seat  $100$100
Power tilt adjuster, second row seats $150  
Power upper seatback recliner, driver seat$100$100  
Power upper seatback recliner, passenger seat$100$100  
Power upper seatback recliner, second row seats $150  
Synthetic suede headliner $650$650$650
Upholstered instrument panel$300   
Upholstered instrument panel, leather $1000  
Suspension, Wheels, and Tires 
Active stabilizer bars $500  
Air suspension, auto-leveling and height adjustable  $1000$1000
Rear air springs, auto-leveling$350$350  
Rear wheel steering$1500$1500  
Sport suspension (upgrade)  $0$0
Total Value of Features$6,615$10,165$11,000$10,350
Value of Feature Adjustments$0$3,550$4,385$3,735
Value of Feature Adjustments0-3,273-4,081-3,478

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Specifications Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Model Year20102018
Model7-SeriesA7 / S7 / RS7
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in114.7 in
Length205.3 in196.2 in
Width74.9 in75.2 in
Height58.7 in55.9 in
Curb Weight4,641 lb.4,256 lb.
Fuel Capacity21.7 gal.19.8 gal.
Row 1 Headroom40.8 in36.9 in
Row 1 Shoulder Room59.2 in57.2 in
Row 1 Legroom41.2 in41.3 in
Row 2 Headroom38.9 in36.6 in
Row 2 Shoulder Room57.6 in55.9 in
Row 2 Legroom44.3 in37.0 in
Cargo Volume,
Minimum
17.7 ft324.5 ft3
Cargo Volume,
Maximum
17.756.0 ft3

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Option Package Details
BMW 7-Series 750Li

Convenience Package
FeatureValueRequested?
Power door closers300Yes
Power decklid350Yes
Proximity key250Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested600100%
Total Not Requested00%
Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Sunshade, rear, power225No
Massage, driver seat100Yes
Massage, passenger seat100Yes
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested90064%
Total Not Requested50036%

Option Package Details
Audi A7 / S7 / RS7 S7 4.0 TFSI

Heated second row seats
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested130076%
Total Not Requested40024%
Comfort Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh support length adjuster, driver seat100Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Memory system, passenger seat150Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested105084%
Total Not Requested20016%
Prestige Package
FeatureValueRequested?
Power door closers300Yes
Head-up display (HUD)350Yes
Wide-view front camera150No
Wide-view rear camera0No
Total Requested65081%
Total Not Requested15019%
Sport Package
FeatureValueRequested?
Active steering1000Yes
Sport exhaust0No
Active rear differential500No
Painted brake calipers (optional)0No
Total Requested100067%
Total Not Requested50033%

Option Package Details
Audi A7 / S7 / RS7 RS 7

Heated second row seats
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested130076%
Total Not Requested40024%
Comfort Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh support length adjuster, driver seat100Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Memory system, passenger seat150Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested105084%
Total Not Requested20016%

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