BMW 7-Series BMW 7-Series 2010 Audi A8 / S8 Audi A8 / S8 2018

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BMW 7-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $94,725

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $2,950

Lowest Total Invoice: $88,163

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $1,792

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102018
Model7-Series7-SeriesA8 / S8
Trim750Li760LiA8 L 4.0T Sport
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $85,900 $137,000 $92,000
Base Invoice $79,210 $126,220 $85,560
Luxury Seating Package 2,800    
Driver Assistance Package 1,350    
Adaptive cruise control, all-speed 2,400 2,400  
Convenience Package 1,700    
Satellite radio - one year subscription 350    
Head-up display (HUD) 1,300    
Massage, second row seats   200  
Executive Plus Package     1,750
Luxury Seating Package 2,550    
Driver Assistance Package 1,230    
Adaptive cruise control, all-speed 2,135 2,135  
Convenience Package 1,545    
Satellite radio - one year subscription 320    
Head-up display (HUD) 1,090    
Massage, second row seats   180  
Executive Plus Package     1,628
Options (change) 9,900 2,600 1,750
Options (change) 8,870 2,315 1,628
Destination 875 875 975
Gas Tax 1,000 1,700 0
Total Price $97,675 $142,175 $94,725
Total Invoice $89,955 $131,110 $88,163

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 4.0T Sport
TrueDelta Adjusted Price Difference: $10,940
TrueDelta Adjusted Invoice Difference: $9,228
Model Year201020102018
Model7-Series7-SeriesA8 / S8
Trim750Li760LiA8 L 4.0T Sport
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine400hp V8535hp V12450hp V8
TransmissionT6T8T8
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 10600, 16630, 14
Tire (rear if not all the same)245/50-18245/45-19265/40-20
Total Price$97,675$142,175$94,725
Adjustments for Features0-6,600-7,990
Feature-Adjusted Total Price$97,675$135,575$86,735
Cost Above Minimum$0$37,900$0
Total Invoice$89,955$131,110$88,163
Adjustments for Features0-6,086-7,436
Feature-Adjusted Total Invoice$89,955$125,024$80,727
Cost Above Minimum$0$35,069$0

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Features Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year201020102018
Model7-Series7-SeriesA8 / S8
Trim750Li760LiA8 L 4.0T Sport
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
8-speed manually-shiftable automatic $1300$1300
RWD$0$0 
AWD  $1700
Accessories 
Active noise reduction  $0
Hands-free trunk or liftgate  $100
Brakes, Airbags, and Other Safety 
Around view cameras $500$500
Automatic braking, low-speed  $200
Collision preparation system, rear  $100
Full-size spare tire  $225
Lane departure prevention, steering-based  $200
Rear side airbags  $300
Rollover sensor  $50
Tires, run-flat$150$150 
Wide-view front camera  $150
Wide-view rear camera  $0
Cargo Management 
Cargo net  $40
Climate Control 
Wiper de-icer$25$25 
Engine / Motor 
Automatic start / stop  $150
Regenerative braking$0$0 
Exterior 
Laminated front side windows  $200
Laminated rear side windows  $100
Panoramic sunroof with venting rear panel  $1500
Sunroof$900$900 
Infotainment 
Bluetooth audio streaming  $25
CD changer, remote $200 
DVD-compatible player $0$0
Handwriting recognition  $200
In-vehicle Internet  $150
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SD Card slot  $25
Surround sound $250$250
Telematics service, such as OnStar$200$200 
Traffic + travel information  $25
Traffic information$25$25 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Analog clock  $25
Fog light, rear  $100
Fog lights$125$125 
Interior ambient lighting$150$150 
Interior ambient lighting, configurable  $150
LED headlights  $1000
Xenon HID headlights$500$500 
Seats and Interior Trim 
Ceramic controls $0 
Cooled or ventilated second row seats $200$200
Massage, second row seats $150$150
Memory system, second row seats  $150
Power 4-way lumbar adjuster, second row seats $225$225
Power headrest height adjuster, second row seats $75 
Power recliner, second row seats $150$150
Power seat belt height adjusters, front row  $25
Power thigh bolsters, driver seat  $100
Power thigh bolsters, passenger seat  $100
Power tilt adjuster, second row seats $150 
Power upper seatback recliner, second row seats $150 
Synthetic suede headliner $650$650
Upholstered instrument panel$300 $300
Upholstered instrument panel, leather $1000 
Suspension, Wheels, and Tires 
Active stabilizer bars $500 
Active steering $1000 
Air suspension, auto-leveling and height adjustable  $1000
Rear air springs, auto-leveling$350$350 
Rear wheel steering $1500 
Total Value of Features$4,075$10,675$12,065
Value of Feature Adjustments$0$6,600$7,990
Value of Feature Adjustments0-6,086-7,436

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Specifications Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year20102018
Model7-SeriesA8 / S8
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase126.4 in122.9 in
Length205.3 in207.4 in
Width74.9 in76.7 in
Height58.7 in57.9 in
Curb Weight4,641 lb.4,465 lb.
Fuel Capacity21.7 gal.21.7 gal.
Row 1 Headroom40.8 in37.2 in
Row 1 Shoulder Room59.2 in59.1 in
Row 1 Legroom41.2 in41.4 in
Row 2 Headroom38.9 in39.1 in
Row 2 Shoulder Room57.6 in57.8 in
Row 2 Legroom44.3 in42.9 in
Cargo Volume17.7 ft314.2 ft3

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Option Package Details
BMW 7-Series 750Li

Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested1400100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested600100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Power door closers300Yes
Power decklid350Yes
Proximity key250Yes
Total Requested900100%
Total Not Requested00%

Option Package Details
Audi A8 / S8 A8 L 4.0T Sport

Executive Plus Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Massage, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Memory system, second row seats150No
Lane departure prevention, steering-based200No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Total Requested202579%
Total Not Requested55021%

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