BMW 3-Series BMW 3-Series 2010 Audi A8 / S8 Audi A8 / S8 2018

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BMW 3-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $71,230

BMW 3-Series M3   
Difference: $45,645

Lowest Total Invoice: $65,755

BMW 3-Series M3   
Difference: $43,008

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  Down Payment Interest Rate Term
Model Year20102018
Model3-SeriesA8 / S8
TrimM3S8 Plus
Body4dr Sedan4dr Sedan
Base Price $55,400 $115,900
Base Invoice $51,150 $107,788
Premium Package 2,000  
Technology Package 3,250  
7-speed automated manual 2,900  
Sunshade, rear, power 575  
Metallic paint (extra cost) 550  
Rear spoiler 0  
Auto-dimming headlights 250  
iPod integration 400  
Leather door panel trim 1,100  
Heated front seats 500  
Sunroof 1,050  
Obstacle detection, rear 380  
HD radio 350  
Satellite radio - one year subscription 350  
Premium Package 1,820  
Technology Package 2,960  
7-speed automated manual 2,640  
Sunshade, rear, power 525  
Metallic paint (extra cost) 500  
Rear spoiler 0  
Auto-dimming headlights 230  
iPod integration 365  
Leather door panel trim 1,000  
Heated front seats 455  
Sunroof 955  
Obstacle detection, rear 345  
HD radio 315  
Satellite radio - one year subscription 320  
Options (change) 13,655 0
Options (change) 12,430 0
Destination 875 975
Gas Tax 1,300 0
Total Price $71,230 $116,875
Total Invoice $65,755 $108,763

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: BMW 3-Series M3
TrueDelta Adjusted Price Difference: $34,445
TrueDelta Adjusted Invoice Difference: $32,585
Model Year20102018
Model3-SeriesA8 / S8
TrimM3S8 Plus
Body4dr Sedan4dr Sedan
Engine414hp V8605hp V8
TransmissionS7T8
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG14/24 MPG
Audio (watts, speakers)?, 6630, 14
Tire (rear if not all the same)245/40-18275/35-21
Total Price$71,230$116,875
Adjustments for Features0-11,200
Feature-Adjusted Total Price$71,230$105,675
Total Invoice$65,755$108,763
Adjustments for Features0-10,423
Feature-Adjusted Total Invoice$65,755$98,340

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Features Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year20102018
Model3-SeriesA8 / S8
TrimM3S8 Plus
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
7-speed automated manual$1200 
8-speed manually-shiftable automatic $1300
RWD$0 
AWD $1700
Accessories 
Active noise reduction $0
Hands-free trunk or liftgate $100
Power door closers $300
Power trunk closer $350
Sunshades, second row$125 
Sunshades, second row, power $225
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Around view cameras $500
Blind spot warning system $200
Brake- or yaw-sensor-initiated collision preparation system $0
Collision preparation system, rear $100
Full-size spare tire $225
Knee airbag, driver $75
Knee airbag, passenger $75
Obstacle detection, front $150
Rear side airbags $300
Rollover sensor $50
Wide-view front camera $150
Wide-view rear camera $0
Cargo Management 
Cargo mat$40 
Cargo net $40
Climate Control 
Rear air vents with automatic controls $250
Rear air vents with manual controls$150 
Rear dual-zone climate control $125
Residual heat $50
Drivetrain 
Limited-slip rear differential$300 
Engine / Motor 
Dual-mode exhaust, switchable $500
Exterior 
Body kit $0
Laminated front side windows $200
Laminated rear side windows $100
Sport rocker panels (optional)$0 
Infotainment 
Bluetooth audio streaming $25
DVD-compatible player $0
Handwriting recognition $200
In-vehicle Internet $150
iPod integration$100 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
USB port $25
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Analog clock $25
Cornering lights $50
Fog light, rear $100
Head-up display (HUD) $350
Headlight washers $50
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
LED headlights $1000
Xenon HID headlights$500 
Seats and Interior Trim 
Aluminum trim$100 
Carbon fiber trim $200
Cooled or ventilated front seats $300
Door sill trim plates $100
Floor mats $75
Manual thigh support length adjuster, driver seat$50 
Manual thigh support length adjuster, passenger seat$50 
Massage, driver seat $100
Massage, passenger seat $100
Memory system, passenger seat $150
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power seat belt height adjusters, front row $25
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power thigh support length adjuster, driver seat $100
Power thigh support length adjuster, passenger seat $100
Power upper seatback recliner, driver seat $100
Power upper seatback recliner, passenger seat $100
Synthetic suede headliner $650
Upholstered instrument panel $300
Suspension, Wheels, and Tires 
Active steering $1000
Air suspension, auto-leveling and height adjustable $1000
Ultra-sport suspension (upgrade)$0 
Transmission 
Launch control$100 
Total Value of Features$3,590$14,790
Value of Feature Adjustments$0$11,200
Value of Feature Adjustments0-10,423

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Specifications Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year20102018
Model3-SeriesA8 / S8
Body4dr Sedan4dr Sedan
Wheelbase108.7 in117.8 in
Length178.2 in202.6 in
Width71.5 in76.7 in
Height55.9 in57.4 in
Curb Weight3,693 lb.4,685 lb.
Fuel Capacity15.9 gal.21.7 gal.
Row 1 Headroom38.5 in37.2 in
Row 1 Shoulder Room55.4 in59.1 in
Row 1 Legroom41.5 in41.4 in
Row 2 Headroom37.5 in38.1 in
Row 2 Shoulder Room55.1 in57.8 in
Row 2 Legroom34.6 in38.7 in
Cargo Volume12.0 ft314.2 ft3

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Option Package Details
BMW 3-Series M3

Premium Package
FeatureValueRequested?
Leather seating surfaces450Yes
Universal garage door opener100Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Aluminum trim100No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Total Requested85074%
Total Not Requested30026%
Technology Package
FeatureValueRequested?
Adaptive shocks - electrical500Yes
Navigation system600Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Electronic systems calibration selector200Yes
Total Requested1690100%
Total Not Requested00%

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