BMW 3-Series BMW 3-Series 2012 Audi A8 / S8 Audi A8 / S8 2018

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BMW 3-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $50,270

BMW 3-Series 328i   
Difference: $66,605

Lowest Total Invoice: $46,380

BMW 3-Series 328i   
Difference: $62,383

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122018
Model3-Series3-SeriesA8 / S8
Trim328i335iS8 Plus
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $115,900
Base Invoice $32,290 $39,190 $107,788
Sport Line 2,500 1,700  
Premium Package 3,600 1,900  
Steering-linked headlights 900    
Technology Package 2,550 2,550  
Parking Package 1,550 1,550  
Sunshade, rear, power 575 575  
Metallic paint (extra cost) 550 550  
Adaptive dampers - electrical 900 900  
Heated front seats 500 500  
Steering-wheel-mounted transmission controls 500 500  
Satellite radio - one year subscription 350 350  
Sport Line 2,275 1,545  
Premium Package 3,275 1,730  
Steering-linked headlights 820    
Technology Package 2,320 2,320  
Parking Package 1,410 1,410  
Sunshade, rear, power 525 525  
Metallic paint (extra cost) 500 500  
Adaptive dampers - electrical 820 820  
Heated front seats 455 455  
Steering-wheel-mounted transmission controls 475 475  
Satellite radio - one year subscription 320 320  
Options (change) 14,475 11,075 0
Options (change) 13,195 10,100 0
Destination 895 895 975
Total Price $50,270 $54,370 $116,875
Total Invoice $46,380 $50,185 $108,763

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $54,915
TrueDelta Adjusted Invoice Difference: $51,504
Model Year201220122018
Model3-Series3-SeriesA8 / S8
Trim328i335iS8 Plus
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6605hp V8
TransmissionM6M6T8
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG14/24 MPG
Audio (watts, speakers)?, 9?, 9630, 14
Tire (rear if not all the same)225/45-18225/45-18275/35-21
Total Price$50,270$54,370$116,875
Adjustments for Features00-11,690
Feature-Adjusted Total Price$50,270$54,370$105,185
Cost Above Minimum$0$4,100$0
Total Invoice$46,380$50,185$108,763
Adjustments for Features00-10,879
Feature-Adjusted Total Invoice$46,380$50,185$97,884
Cost Above Minimum$0$3,805$0

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Features Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year201220122018
Model3-Series3-SeriesA8 / S8
Trim328i335iS8 Plus
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
8-speed manually-shiftable automatic  $1300
RWD$0$0 
AWD  $1700
Accessories 
Active noise reduction  $0
Power door closers  $300
Power trunk closer  $350
Sunshades, second row$125$125 
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Blind spot warning system  $200
Brake- or yaw-sensor-initiated collision preparation system  $0
Collision preparation system, rear  $100
Full-size spare tire  $225
Rear side airbags  $300
Rollover sensor  $50
Tires, run-flat$150$150 
Wide-view rear camera  $0
Cargo Management 
Cargo net  $40
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Engine / Motor 
Automatic start / stop$150$150 
Dual-mode exhaust, switchable  $500
Regenerative braking$0$0 
Exterior 
Body kit  $0
Bright-finished exhaust tip(s)  $25
Laminated front side windows  $200
Laminated rear side windows  $100
Rear spoiler  $200
Infotainment 
Bluetooth audio streaming  $25
DVD-compatible player  $0
Handwriting recognition  $200
In-vehicle Internet  $150
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SD Card slot  $25
Surround sound  $250
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Analog clock  $25
Auto-dimming headlights  $200
Cornering lights  $50
Fog light, rear  $100
Fog lights$125$125 
Headlight washers  $50
Interior ambient lighting$150$150 
Interior ambient lighting, configurable  $150
LED headlights  $1000
Xenon HID headlights$500$500 
Seats and Interior Trim 
Carbon fiber trim  $200
Cooled or ventilated front seats  $300
Leather door panel trim  $250
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Massage, driver seat  $100
Massage, passenger seat  $100
Memory system, passenger seat  $150
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power seat belt height adjusters, front row  $25
Power thigh bolsters, driver seat  $100
Power thigh bolsters, passenger seat  $100
Power thigh support length adjuster, driver seat  $100
Power thigh support length adjuster, passenger seat  $100
Power upper seatback recliner, driver seat  $100
Power upper seatback recliner, passenger seat  $100
Synthetic suede headliner  $650
Upholstered instrument panel  $300
Suspension, Wheels, and Tires 
Active steering  $1000
Air suspension, auto-leveling and height adjustable  $1000
Sport suspension (upgrade)$0$0 
Total Value of Features$2,125$2,125$13,815
Value of Feature Adjustments$0$0$11,690
Value of Feature Adjustments00-10,879

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Specifications Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year20122018
Model3-SeriesA8 / S8
Body4dr Sedan4dr Sedan
Wheelbase110.6 in117.8 in
Length182.5 in202.6 in
Width71.3 in76.7 in
Height56.3 in57.4 in
Curb Weight3,759 lb.4,685 lb.
Fuel Capacity15.8 gal.21.7 gal.
Row 1 Headroom40.3 in37.2 in
Row 1 Shoulder Room55.1 in59.1 in
Row 1 Legroom42.0 in41.4 in
Row 2 Headroom37.7 in38.1 in
Row 2 Shoulder Room55.1 in57.8 in
Row 2 Legroom35.1 in38.7 in
Cargo Volume13.0 ft314.2 ft3

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Option Package Details
BMW 3-Series 328i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100Yes
Total Requested50043%
Total Not Requested65057%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power tilt adjuster, passenger seat50Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Total Requested3800100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested1090100%
Total Not Requested00%
Parking Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1050100%
Total Not Requested00%

Option Package Details
BMW 3-Series 335i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100Yes
Total Requested50043%
Total Not Requested65057%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Total Requested1550100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested1090100%
Total Not Requested00%
Parking Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1050100%
Total Not Requested00%

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