| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Audi A8 / S8 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Audi A8 / S8 Invoice Comparison
Lowest Total Price: $46,370 BMW 3-Series 328i | |||||
| Difference: $33,775 | |||||
Lowest Total Invoice: $42,810 BMW 3-Series 328i | |||||
| Difference: $31,788 | |||||
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| Model Year | 2012 | 2012 | 2013 | 2013 | 2013 |
| Model | 3-Series | 3-Series | A8 / S8 | A8 / S8 | A8 / S8 |
| Trim | 328i | 335i | A8 3.0T | A8 4.0T | S8 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $34,900 | $42,400 | $72,200 | $80,900 | $110,000 |
| Base Invoice | $32,290 | $39,190 | $67,146 | $75,238 | $102,300 |
| Technology Package | 2,550 | 2,550 | |||
| Premium Package | 3,600 | 1,900 | |||
| Steering-linked headlights | 900 | ||||
| Parking Package | 1,550 | 1,550 | |||
| Sunshade, rear, power | 575 | 575 | |||
| Metallic paint (extra cost) | 550 | 550 | |||
| Heated front seats | 500 | 500 | |||
| Satellite radio - one year subscription | 350 | 350 | |||
| Adaptive dampers - electrical | 900 | ||||
| Sport Line | 1,700 | ||||
| Steering-wheel-mounted transmission controls | 500 | ||||
| Warm Weather Package | 1,700 | 1,700 | |||
| Around view cameras | 750 | 750 | |||
| Convenience Package | 3,000 | 3,000 | |||
| LED headlights | 1,600 | 1,600 | |||
| Wood trim | 0 | ||||
| Technology Package | 2,320 | 2,320 | |||
| Premium Package | 3,275 | 1,730 | |||
| Steering-linked headlights | 820 | ||||
| Parking Package | 1,410 | 1,410 | |||
| Sunshade, rear, power | 525 | 525 | |||
| Metallic paint (extra cost) | 500 | 500 | |||
| Heated front seats | 455 | 455 | |||
| Satellite radio - one year subscription | 320 | 320 | |||
| Adaptive dampers - electrical | 820 | ||||
| Sport Line | 1,545 | ||||
| Steering-wheel-mounted transmission controls | 475 | ||||
| Warm Weather Package | 1,582 | 1,582 | |||
| Around view cameras | 697 | 697 | |||
| Convenience Package | 2,790 | 2,790 | |||
| LED headlights | 1,488 | 1,488 | |||
| Wood trim | 0 | ||||
| Options (change) | 10,575 | 11,075 | 7,050 | 7,050 | 0 |
| Options (change) | 9,625 | 10,100 | 6,557 | 6,557 | 0 |
| Destination | 895 | 895 | 895 | 895 | 895 |
| Total Price | $46,370 | $54,370 | $80,145 | $88,845 | $110,895 |
| Total Invoice | $42,810 | $50,185 | $74,598 | $82,690 | $103,195 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Audi A8 / S8 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Audi A8 / S8
| Lowest Adjusted Price and Invoice: BMW 3-Series 328i | |||||
| TrueDelta Adjusted Price Difference: $25,475 | |||||
| TrueDelta Adjusted Invoice Difference: $24,062 | |||||
| Model Year | 2012 | 2012 | 2013 | 2013 | 2013 |
| Model | 3-Series | 3-Series | A8 / S8 | A8 / S8 | A8 / S8 |
| Trim | 328i | 335i | A8 3.0T | A8 4.0T | S8 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 240hp I4 | 300hp I6 | 333hp V6 | 420hp V8 | 520hp V8 |
| Transmission | M6 | M6 | T8 | T8 | T8 |
| Drivetrain | RWD | RWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | 14/20 MPG | 14/20 MPG | 13/21 MPG | 13/21 MPG | 13/21 MPG |
| Audio (watts, speakers) | ?, 9 | ?, 9 | 630, 14 | 630, 14 | 630, 14 |
| Tire (rear if not all the same) | 225/50-17 | 225/45-18 | 255/45-19 | 255/45-19 | 265/35-21 |
| Total Price | $46,370 | $54,370 | $80,145 | $88,845 | $110,895 |
| Adjustments for Features | 0 | -975 | -8,300 | -8,300 | -11,900 |
| Feature-Adjusted Total Price | $46,370 | $53,395 | $71,845 | $80,545 | $98,995 |
| Cost Above Minimum | $0 | $7,025 | $0 | $8,700 | $27,150 |
| Total Invoice | $42,810 | $50,185 | $74,598 | $82,690 | $103,195 |
| Adjustments for Features | 0 | -900 | -7,726 | -7,725 | -11,074 |
| Feature-Adjusted Total Invoice | $42,810 | $49,285 | $66,872 | $74,965 | $92,121 |
| Cost Above Minimum | $0 | $6,475 | $0 | $8,093 | $25,249 |
Features Comparison: BMW 3-Series vs. Audi A8 / S8
| Model Year | 2012 | 2012 | 2013 | 2013 | 2013 |
| Model | 3-Series | 3-Series | A8 / S8 | A8 / S8 | A8 / S8 |
| Trim | 328i | 335i | A8 3.0T | A8 4.0T | S8 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manual | $150 | $150 | |||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | ||
| RWD | $0 | $0 | |||
| AWD | $1700 | $1700 | $1700 | ||
| Accessories | |||||
| Active noise reduction | $0 | $0 | |||
| Hands-free trunk or liftgate | $100 | $100 | |||
| Power door closers | $300 | $300 | $300 | ||
| Power trunk closer | $350 | $350 | $350 | ||
| Sunshades, second row | $125 | $125 | |||
| Sunshades, second row, power | $225 | $225 | $225 | ||
| Tilt/telescoping steering wheel, manual | $250 | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | |||||
| Brake- or yaw-sensor-initiated collision preparation system | $0 | $0 | $0 | ||
| Full-size spare tire | $225 | $225 | $225 | ||
| Rear side airbags | $300 | $300 | $300 | ||
| Rollover sensor | $50 | $50 | $50 | ||
| Tires, run-flat | $150 | $150 | |||
| Wide-view rear camera | $0 | $0 | $0 | ||
| Climate Control | |||||
| Rear air vents with automatic controls | $250 | $250 | $250 | ||
| Rear air vents with manual controls | $150 | $150 | |||
| Rear dual-zone climate control | $125 | $125 | $125 | ||
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | |||
| Dual-mode exhaust, switchable | $500 | ||||
| Regenerative braking | $0 | $0 | |||
| Exterior | |||||
| Body kit | $0 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
| Laminated front side windows | $200 | ||||
| Laminated rear side windows | $100 | ||||
| Infotainment | |||||
| Bluetooth audio streaming | $25 | $25 | $25 | ||
| DVD-compatible player | $0 | $0 | $0 | ||
| Handwriting recognition | $200 | $200 | $200 | ||
| In-vehicle Internet | $150 | $150 | $150 | ||
| Satellite radio | $200 | $200 | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |||
| SD Card slot | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | $250 | ||
| Traffic + travel information | $25 | $25 | $25 | ||
| Traffic information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | |||
| Wi-Fi hotspot | $50 | $50 | $50 | ||
| Instruments, Lights, and Mirrors | |||||
| Analog clock | $25 | $25 | $25 | ||
| Auto-dimming headlights | $200 | $200 | $200 | ||
| Compass | $0 | $0 | |||
| Cornering lights | $50 | $50 | $50 | ||
| Fog light, rear | $100 | $100 | $100 | ||
| Head-up display (HUD) | $350 | $350 | |||
| Headlight washers | $50 | $50 | $50 | ||
| LED headlights | $1000 | $1000 | $1000 | ||
| Xenon HID headlights | $500 | $500 | |||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | ||||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Leather door panel trim | $250 | ||||
| Manual thigh support length adjuster, driver seat | $50 | ||||
| Manual thigh support length adjuster, passenger seat | $50 | ||||
| Massage, driver seat | $100 | ||||
| Massage, passenger seat | $100 | ||||
| Memory system, passenger seat | $150 | $150 | $150 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | ||
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | ||
| Power seat belt height adjusters, front row | $25 | $25 | $25 | ||
| Power seatback bolsters, driver seat | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Power thigh bolsters, driver seat | $100 | ||||
| Power thigh bolsters, passenger seat | $100 | ||||
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | ||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | ||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | ||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | ||
| Synthetic suede headliner | $650 | ||||
| Upholstered instrument panel | $300 | $300 | $300 | ||
| Wood trim | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | |||||
| Active steering | $1000 | ||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Air suspension, auto-leveling and height adjustable | $1000 | $1000 | $1000 | ||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |
| Total Value of Features | $2,225 | $3,200 | $10,525 | $10,525 | $14,125 |
| Value of Feature Adjustments | $0 | $975 | $8,300 | $8,300 | $11,900 |
| Value of Feature Adjustments | 0 | -900 | -7,726 | -7,725 | -11,074 |
Specifications Comparison: BMW 3-Series vs. Audi A8 / S8
| Model Year | 2012 | 2013 |
| Model | 3-Series | A8 / S8 |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 117.8 in |
| Length | 182.5 in | 202.2 in |
| Width | 71.3 in | 76.7 in |
| Height | 56.3 in | 57.5 in |
| Curb Weight | 3,759 lb. | 4,740 lb. |
| Fuel Capacity | 15.8 gal. | 23.8 gal. |
| Row 1 Headroom | 40.3 in | 37.2 in |
| Row 1 Shoulder Room | 55.1 in | 59.1 in |
| Row 1 Legroom | 42.0 in | 41.4 in |
| Row 2 Headroom | 37.7 in | 38.1 in |
| Row 2 Shoulder Room | 55.1 in | 57.8 in |
| Row 2 Legroom | 35.1 in | 37.7 in |
| Cargo Volume | 13.0 ft3 | 13.2 ft3 |
Option Package Details
BMW 3-Series 328i
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Head-up display (HUD) | 350 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 68% |
| Total Not Requested | 350 | 32% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Proximity key | 250 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | No |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 100 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 100 | Yes |
| Power tilt adjuster, passenger seat | 50 | Yes |
| Total Requested | 3700 | 97% |
| Total Not Requested | 100 | 3% |
| Parking Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Around view cameras | 500 | Yes |
| Wide-view front camera | 150 | Yes |
| Total Requested | 1050 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series 335i
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Head-up display (HUD) | 350 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 68% |
| Total Not Requested | 350 | 32% |
| Premium Package | ||
| Feature | Value | Requested? |
| Proximity key | 250 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Leather seating surfaces | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | No |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Total Requested | 1450 | 94% |
| Total Not Requested | 100 | 6% |
| Parking Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Around view cameras | 500 | Yes |
| Wide-view front camera | 150 | Yes |
| Total Requested | 1050 | 100% |
| Total Not Requested | 0 | 0% |
| Sport Line | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | No |
| Special exterior trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Door sill trim plates | 100 | Yes |
| 225/45YR18 tires | 400 | No |
| Manual thigh support adjuster, driver seat | 50 | Yes |
| Power seatback bolsters, driver | 100 | No |
| Manual thigh support adjuster, passenger seat | 50 | Yes |
| Power seatback bolsters, passenger seat | 100 | No |
| Front sport buckets | 100 | No |
| Total Requested | 200 | 17% |
| Total Not Requested | 950 | 83% |
Option Package Details
Audi A8 / S8 A8 3.0T
| Around view cameras | ||
| Feature | Value | Requested? |
| Around view cameras | 300 | Yes |
| Auto-dimming headlights | 200 | No |
| Wide-view front camera | 150 | Yes |
| Wide-view rear camera | 0 | No |
| Total Requested | 450 | 69% |
| Total Not Requested | 200 | 31% |
| Warm Weather Package | ||
| Feature | Value | Requested? |
| Rear air vents with automatic controls | 150 | No |
| Sunshades, second row, power | 225 | No |
| Sunshade, rear, power | 225 | Yes |
| Rear dual-zone climate control | 125 | No |
| Total Requested | 225 | 31% |
| Total Not Requested | 500 | 69% |
| Convenience Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Power door closers | 300 | No |
| Power decklid | 350 | No |
| Proximity key | 250 | Yes |
| Total Requested | 850 | 57% |
| Total Not Requested | 650 | 43% |
Option Package Details
Audi A8 / S8 A8 4.0T
| Around view cameras | ||
| Feature | Value | Requested? |
| Around view cameras | 300 | Yes |
| Auto-dimming headlights | 200 | No |
| Wide-view front camera | 150 | Yes |
| Wide-view rear camera | 0 | No |
| Total Requested | 450 | 69% |
| Total Not Requested | 200 | 31% |
| Warm Weather Package | ||
| Feature | Value | Requested? |
| Rear air vents with automatic controls | 150 | No |
| Sunshades, second row, power | 225 | No |
| Sunshade, rear, power | 225 | Yes |
| Rear dual-zone climate control | 125 | No |
| Total Requested | 225 | 31% |
| Total Not Requested | 500 | 69% |
| Convenience Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Power door closers | 300 | No |
| Power decklid | 350 | No |
| Proximity key | 250 | Yes |
| Total Requested | 850 | 57% |
| Total Not Requested | 650 | 43% |
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