BMW 3-Series BMW 3-Series 2012 Audi A6 / S6 Audi A6 / S6 2013

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BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $50,720

BMW 3-Series 328i   
Difference: $23,550

Lowest Total Invoice: $46,795

BMW 3-Series 328i   
Difference: $22,341

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  Down Payment Interest Rate Term
Model Year201220122013
Model3-Series3-SeriesA6 / S6
Trim328i335iS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $71,900
Base Invoice $32,290 $39,190 $66,868
Sport Line 2,500 1,700  
Premium Package 3,600 1,900  
Technology Package 2,550 2,550  
Steering-linked headlights 900    
Obstacle detection, rear 750 750  
Cold Weather Package 1,350 1,350 450
Sunshade, rear, power 575 575 550
Metallic paint (extra cost) 550 550 475
Adaptive dampers - electrical 900 900  
Steering-wheel-mounted transmission controls 500 500  
Rearview camera 400 400  
Satellite radio - one year subscription 350 350  
Sport Line 2,275 1,545  
Premium Package 3,275 1,730  
Technology Package 2,320 2,320  
Steering-linked headlights 820    
Obstacle detection, rear 685 685  
Cold Weather Package 1,230 1,230 419
Sunshade, rear, power 525 525 511
Metallic paint (extra cost) 500 500 443
Adaptive dampers - electrical 820 820  
Steering-wheel-mounted transmission controls 475 475  
Rearview camera 365 365  
Satellite radio - one year subscription 320 320  
Options (change) 14,925 11,525 1,475
Options (change) 13,610 10,515 1,373
Destination 895 895 895
Total Price $50,720 $54,820 $74,270
Total Invoice $46,795 $50,600 $69,136

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $18,125
TrueDelta Adjusted Invoice Difference: $17,291
Model Year201220122013
Model3-Series3-SeriesA6 / S6
Trim328i335iS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6420hp V8
TransmissionM6M6S7
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG17/27 MPG
Audio (watts, speakers)?, 9?, 9630, 14
Tire (rear if not all the same)225/45-18225/45-18255/40-19
Total Price$50,720$54,820$74,270
Adjustments for Features00-5,425
Feature-Adjusted Total Price$50,720$54,820$68,845
Cost Above Minimum$0$4,100$0
Total Invoice$46,795$50,600$69,136
Adjustments for Features00-5,050
Feature-Adjusted Total Invoice$46,795$50,600$64,086
Cost Above Minimum$0$3,805$0

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Features Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year201220122013
Model3-Series3-SeriesA6 / S6
Trim328i335iS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
7-speed automated manual  $1200
RWD$0$0 
AWD  $1700
Accessories 
Hands-free trunk or liftgate$100$100 
Remote window/roof operation$15$15 
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Rollover sensor  $50
Temporary spare tire  $150
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Rear seat pass-through  $100
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Drivetrain 
Active rear differential  $500
Engine / Motor 
Automatic start / stop$150$150 
Dual-mode exhaust, switchable  $500
Exterior 
Body kit  $0
Bright-finished exhaust tip(s)  $25
Infotainment 
Bluetooth audio streaming  $25
DVD-compatible player  $0
Handwriting recognition  $200
In-vehicle Internet  $150
iPod integration  $100
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Surround sound  $250
Traffic + travel information  $25
Traffic information$25$25 
USB port$25$25 
Voice control for external devices$0$0 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Cornering lights  $50
Fog light, rear  $100
Fog lights$125$125 
Head-up display (HUD)$350$350 
Headlight washers$50$50 
Power-folding mirrors$50$50 
Seats and Interior Trim 
Door sill trim plates$100$100 
Illuminated door sill trim plates  $200
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Metal pedals  $75
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Wood trim  $300
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable  $1000
Total Value of Features$2,290$2,290$7,715
Value of Feature Adjustments$0$0$5,425
Value of Feature Adjustments00-5,050

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Specifications Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20122013
Model3-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase110.6 in114.7 in
Length182.5 in193.9 in
Width71.3 in73.8 in
Height56.3 in57.8 in
Curb Weight3,759 lb.4,398 lb.
Fuel Capacity15.8 gal.19.8 gal.
Row 1 Headroom40.3 in37.2 in
Row 1 Shoulder Room55.1 in57.5 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.3 in
Row 2 Legroom35.1 in37.4 in
Cargo Volume13.0 ft314.1 ft3

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Option Package Details
BMW 3-Series 328i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested365096%
Total Not Requested1504%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested80080%
Total Not Requested20020%

Option Package Details
BMW 3-Series 335i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75Yes
Total Requested140090%
Total Not Requested15010%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested80080%
Total Not Requested20020%

Option Package Details
Audi A6 / S6 S6 4.0 TFSI

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%

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