BMW 3-Series BMW 3-Series 2012 Audi A6 / S6 Audi A6 / S6 2010

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BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $48,670

BMW 3-Series 328i   
Difference: $29,555

Lowest Total Invoice: $44,925

BMW 3-Series 328i   
Difference: $27,974

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  Down Payment Interest Rate Term
Model Year201220122010
Model3-Series3-SeriesA6 / S6
Trim328i335iS6
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $76,100
Base Invoice $32,290 $39,190 $70,774
Sport Line 2,500 1,700  
Cold Weather Package 1,350 1,350  
Premium Package 3,600 1,900  
Technology Package 2,550 2,550  
Sunshade, rear, power 575 575  
Steering-linked headlights 900    
Metallic paint (extra cost) 550 550  
Steering-wheel-mounted transmission controls 500 500  
Satellite radio - one year subscription 350 350  
Sport Line 2,275 1,545  
Cold Weather Package 1,230 1,230  
Premium Package 3,275 1,730  
Technology Package 2,320 2,320  
Sunshade, rear, power 525 525  
Steering-linked headlights 820    
Metallic paint (extra cost) 500 500  
Steering-wheel-mounted transmission controls 475 475  
Satellite radio - one year subscription 320 320  
Options (change) 12,875 9,475 0
Options (change) 11,740 8,645 0
Destination 895 895 825
Gas Tax 0 0 1,300
Total Price $48,670 $52,770 $78,225
Total Invoice $44,925 $48,730 $72,899

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Audi A6 / S6 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $26,280
TrueDelta Adjusted Invoice Difference: $24,922
Model Year201220122010
Model3-Series3-SeriesA6 / S6
Trim328i335iS6
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6435hp V10
TransmissionM6M6T6
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG14/19 MPG
Audio (watts, speakers)?, 9?, 9255, 9
Tire (rear if not all the same)225/45-18225/45-18265/35-19
Total Price$48,670$52,770$78,225
Adjustments for Features00-3,275
Feature-Adjusted Total Price$48,670$52,770$74,950
Cost Above Minimum$0$4,100$0
Total Invoice$44,925$48,730$72,899
Adjustments for Features00-3,052
Feature-Adjusted Total Invoice$44,925$48,730$69,847
Cost Above Minimum$0$3,805$0

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Features Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year201220122010
Model3-Series3-SeriesA6 / S6
Trim328i335iS6
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed manually-shiftable automatic  $1100
RWD$0$0 
AWD  $1700
Accessories 
Hands-free trunk or liftgate$100$100 
Heated steering wheel$100$100 
Remote window/roof operation$15$15 
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Full-size spare tire  $225
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Rearview camera  $200
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Rear seat pass-through  $100
Ski sack  $50
Storage compartment under front seat(s)  $50
Climate Control 
Rear air vents  $100
Rear air vents with manual controls$150$150 
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Bodyside cladding  $350
Bright-finished exhaust tip(s)  $25
Infotainment 
CD changer, remote  $200
CD player$125$125 
DVD-compatible player  $0
HD radio$50$50 
iPod integration  $100
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Surround sound  $250
USB port$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Cornering lights  $50
Fog light, rear  $100
Head-up display (HUD)$350$350 
Power-folding mirrors$50$50 
Seats and Interior Trim 
Leather door panel trim  $250
Manual thigh support length adjuster, passenger seat$50$50 
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Wood trim  $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$2,565$2,565$5,840
Value of Feature Adjustments$0$0$3,275
Value of Feature Adjustments00-3,052

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Specifications Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20122010
Model3-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase110.6 in111.9 in
Length182.5 in193.5 in
Width71.3 in73.0 in
Height56.3 in57.5 in
Curb Weight3,759 lb.4,519 lb.
Fuel Capacity15.8 gal.21.1 gal.
Row 1 Headroom40.3 in38.7 in
Row 1 Shoulder Room55.1 in57.1 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in55.9 in
Row 2 Legroom35.1 in36.9 in
Cargo Volume13.0 ft315.9 ft3

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Option Package Details
BMW 3-Series 328i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Power seatback bolsters, passenger seat100No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Front sport buckets100Yes
Total Requested50043%
Total Not Requested65057%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100No
Headlight washers50Yes
Second-row 3-section 3-person split bench150No
Total Requested75075%
Total Not Requested25025%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Total Requested365096%
Total Not Requested1504%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%

Option Package Details
BMW 3-Series 335i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Power seatback bolsters, passenger seat100No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Front sport buckets100Yes
Total Requested50043%
Total Not Requested65057%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100No
Headlight washers50Yes
Second-row 3-section 3-person split bench150No
Total Requested75075%
Total Not Requested25025%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Total Requested140090%
Total Not Requested15010%

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