| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Audi A6 / S6 Invoice Comparison
Lowest Total Price: $47,120 BMW 3-Series 328i | ||||||||
| Difference: $7,555 | ||||||||
Lowest Total Invoice: $44,035 BMW 3-Series 328i | ||||||||
| Difference: $6,870 | ||||||||
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| Model Year | 2016 | 2016 | 2016 | 2016 | 2016 | 2010 | 2010 | 2010 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | A6 / S6 | A6 / S6 | A6 / S6 |
| Trim | 328i | 328d | 330e | 340i | M3 | A6 3.0T | A6 4.2 | S6 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $38,350 | $39,850 | $43,700 | $45,800 | $63,500 | $50,200 | $59,150 | $76,100 |
| Base Invoice | $35,960 | $37,340 | $40,885 | $42,815 | $59,100 | $46,686 | $55,010 | $70,774 |
| Navigation system | 1,950 | 1,950 | 1,950 | 1,950 | ||||
| Premium Package | 2,450 | 2,450 | 2,450 | |||||
| Cold Weather Package | 800 | 800 | 800 | 800 | 450 | 450 | ||
| Leather seating surfaces | 1,450 | 1,450 | 1,450 | 1,450 | ||||
| Metallic paint (extra cost) | 550 | 550 | 550 | 550 | 550 | |||
| Sunshade, rear, power | 575 | 575 | 575 | 575 | 350 | |||
| Executive Package | 3,500 | |||||||
| Upholstered instrument panel, leather | 2,650 | |||||||
| Sunroof | 0 | |||||||
| Wood trim | 0 | |||||||
| Prestige Package | 3,200 | |||||||
| Sport Package | 1,000 | |||||||
| Navigation system | 1,775 | 1,775 | 1,775 | 1,775 | ||||
| Premium Package | 2,230 | 2,230 | 2,230 | |||||
| Cold Weather Package | 730 | 730 | 730 | 730 | 418 | 418 | ||
| Leather seating surfaces | 1,320 | 1,320 | 1,320 | 1,320 | ||||
| Metallic paint (extra cost) | 500 | 500 | 500 | 500 | 500 | |||
| Sunshade, rear, power | 525 | 525 | 525 | 525 | 320 | |||
| Executive Package | 3,185 | |||||||
| Upholstered instrument panel, leather | 2,410 | |||||||
| Sunroof | 0 | |||||||
| Wood trim | 0 | |||||||
| Prestige Package | 2,976 | |||||||
| Sport Package | 930 | |||||||
| Options (change) | 7,775 | 7,775 | 7,775 | 5,325 | 7,050 | 3,650 | 1,450 | 0 |
| Options (change) | 7,080 | 7,080 | 7,080 | 4,850 | 6,415 | 3,394 | 1,348 | 0 |
| Destination | 995 | 995 | 995 | 995 | 995 | 825 | 825 | 825 |
| Gas Tax | 0 | 0 | -4,001 | 0 | 0 | 0 | 0 | 1,300 |
| Total Price | $47,120 | $48,620 | $48,469 | $52,120 | $71,545 | $54,675 | $61,425 | $78,225 |
| Total Invoice | $44,035 | $45,415 | $44,959 | $48,660 | $66,510 | $50,905 | $57,183 | $72,899 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Audi A6 / S6 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6
| Lowest Adjusted Price and Invoice: BMW 3-Series 328i | ||||||||
| TrueDelta Adjusted Price Difference: $6,955 | ||||||||
| TrueDelta Adjusted Invoice Difference: $6,316 | ||||||||
| Model Year | 2016 | 2016 | 2016 | 2016 | 2016 | 2010 | 2010 | 2010 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | A6 / S6 | A6 / S6 | A6 / S6 |
| Trim | 328i | 328d | 330e | 340i | M3 | A6 3.0T | A6 4.2 | S6 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 240hp I4 | 180hp I4 D | 181hp I4 PiH | 320hp I6 | 425hp I6 | 300hp V6 | 350hp V8 | 435hp V10 |
| Transmission | T8 | T8 | T8 | M6 | M6 | T6 | T6 | T6 |
| Drivetrain | RWD | RWD | RWD | RWD | RWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 205, 9 | 205, 9 | 205, 9 | 205, 9 | 600, 16 | 255, 9 | 255, 9 | 255, 9 |
| Tire (rear if not all the same) | 225/50-17 | 225/50-17 | 225/50-17 | 225/45-18 | 255/40-18 | 245/40-18 | 245/40-18 | 265/35-19 |
| Total Price | $47,120 | $48,620 | $48,469 | $52,120 | $71,545 | $54,675 | $61,425 | $78,225 |
| Adjustments for Features | -1,150 | -1,250 | -1,275 | 0 | -2,575 | -1,750 | -1,800 | -2,525 |
| Feature-Adjusted Total Price | $45,970 | $47,370 | $47,194 | $52,120 | $68,970 | $52,925 | $59,625 | $75,700 |
| Cost Above Minimum | $0 | $1,400 | $1,224 | $6,150 | $23,000 | $0 | $6,700 | $22,775 |
| Total Invoice | $44,035 | $45,415 | $44,959 | $48,660 | $66,510 | $50,905 | $57,183 | $72,899 |
| Adjustments for Features | -1,075 | -1,168 | -1,183 | 0 | -2,394 | -1,629 | -1,676 | -2,353 |
| Feature-Adjusted Total Invoice | $42,960 | $44,247 | $43,776 | $48,660 | $64,116 | $49,276 | $55,507 | $70,546 |
| Cost Above Minimum | $0 | $1,287 | $816 | $5,700 | $21,156 | $0 | $6,231 | $21,270 |
Features Comparison: BMW 3-Series vs. Audi A6 / S6
| Model Year | 2016 | 2016 | 2016 | 2016 | 2016 | 2010 | 2010 | 2010 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | A6 / S6 | A6 / S6 | A6 / S6 |
| Trim | 328i | 328d | 330e | 340i | M3 | A6 3.0T | A6 4.2 | S6 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |||||
| 6-speed manual | $150 | $150 | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |||||
| RWD | $0 | $0 | $0 | $0 | $0 | |||
| AWD | $1700 | $1700 | $1700 | |||||
| Accessories | ||||||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | |||
| Heated steering wheel | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Remote app | $25 | $25 | $25 | $25 | $25 | |||
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | |||
| Sunshades, second row | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | |||||
| Brakes, Airbags, and Other Safety | ||||||||
| Full-size spare tire | $225 | $225 | $225 | |||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |||
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | |||
| Obstacle detection, front | $150 | |||||||
| Obstacle detection, rear | $250 | |||||||
| Rearview camera | $200 | $200 | $200 | $200 | ||||
| Tires, run-flat | $150 | $150 | $150 | $150 | ||||
| Cargo Management | ||||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |||
| Cargo net | $40 | $40 | $40 | |||||
| Rear seat pass-through | $100 | |||||||
| Ski sack | $50 | |||||||
| Storage compartment under front seat(s) | $50 | $50 | $50 | |||||
| Climate Control | ||||||||
| Rear air vents | $100 | $100 | $100 | |||||
| Rear air vents with manual controls | $150 | $150 | $150 | $150 | $150 | |||
| Drivetrain | ||||||||
| Active rear differential | $500 | |||||||
| Engine / Motor | ||||||||
| 3.6 kW onboard charger | $0 | |||||||
| 8 kWh battery pack | $0 | |||||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | |||
| Regenerative braking | $0 | $0 | $0 | $0 | ||||
| Exterior | ||||||||
| Black exterior trim (optional) | $0 | $0 | $0 | $0 | $0 | |||
| Bodyside cladding | $350 | |||||||
| Bodyside moldings | $75 | $75 | ||||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||||
| Painted brake calipers (optional) | $0 | |||||||
| Rear spoiler | $200 | |||||||
| Sport rocker panels (optional) | $0 | |||||||
| Infotainment | ||||||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | $0 | |||
| App support | $0 | $0 | $0 | $0 | $0 | |||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |||
| CD changer, remote | $200 | $200 | $200 | |||||
| CD player | $125 | $125 | $125 | $125 | $125 | |||
| Handwriting recognition | $200 | $200 | $200 | $200 | $200 | |||
| HD radio | $50 | $50 | $50 | $50 | $50 | |||
| In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | |||
| iPod integration | $100 | $100 | $100 | |||||
| Navigation map updates, three years | $0 | $0 | $0 | $0 | $0 | |||
| S Voice support | $0 | $0 | $0 | $0 | $0 | |||
| Satellite radio | $200 | $200 | $200 | |||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | |||
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | |||
| Surround sound | $250 | $250 | $250 | $250 | ||||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | |||
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | |||
| Traffic information | $25 | $25 | $25 | |||||
| USB port | $25 | $25 | $25 | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |||
| Instruments, Lights, and Mirrors | ||||||||
| Cornering lights | $50 | $50 | $50 | $50 | ||||
| Fog light, rear | $100 | $100 | $100 | |||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Head-up display (HUD) | $350 | |||||||
| Headlight washers | $50 | $50 | $50 | |||||
| Large energy flow and fuel economy display | $25 | |||||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | ||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |||
| Steering-linked headlights | $150 | $150 | $150 | $150 | ||||
| Xenon HID headlights | $500 | $500 | $500 | $500 | ||||
| Seats and Interior Trim | ||||||||
| Leather door panel trim | $250 | $250 | ||||||
| Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | |||
| Power headrest height adjuster, driver seat | $50 | |||||||
| Power headrest height adjuster, passenger seat | $50 | |||||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | $100 | |||
| Upholstered instrument panel, leather | $1000 | |||||||
| Suspension, Wheels, and Tires | ||||||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | |||
| Performance steering system (optional) | $0 | |||||||
| Sport suspension (upgrade) | $0 | $0 | $0 | |||||
| Transmission | ||||||||
| Downshift rev matching | $50 | |||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | $100 | |||
| Total Value of Features | $5,290 | $5,390 | $5,415 | $4,140 | $6,715 | $5,890 | $5,940 | $6,665 |
| Value of Feature Adjustments | $1,150 | $1,250 | $1,275 | $0 | $2,575 | $1,750 | $1,800 | $2,525 |
| Value of Feature Adjustments | -1,075 | -1,168 | -1,183 | 0 | -2,394 | -1,629 | -1,676 | -2,353 |
Specifications Comparison: BMW 3-Series vs. Audi A6 / S6
| Model Year | 2016 | 2010 |
| Model | 3-Series | A6 / S6 |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 111.9 in |
| Length | 182.5 in | 193.5 in |
| Width | 71.3 in | 73.0 in |
| Height | 56.3 in | 57.5 in |
| Curb Weight | 3,431 lb. | 4,124 lb. |
| Fuel Capacity | 15.8 gal. | 21.1 gal. |
| Row 1 Headroom | 40.3 in | 38.7 in |
| Row 1 Shoulder Room | 55.1 in | 57.1 in |
| Row 1 Legroom | 42.0 in | 41.3 in |
| Row 2 Headroom | 37.7 in | 37.8 in |
| Row 2 Shoulder Room | 55.1 in | 55.9 in |
| Row 2 Legroom | 35.1 in | 36.9 in |
| Cargo Volume | 13.0 ft3 | 15.9 ft3 |
Option Package Details
BMW 3-Series 328i
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 715 | 64% |
| Total Not Requested | 400 | 36% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| LED headlights | 1000 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1450 | 52% |
| Total Not Requested | 1350 | 48% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series 328d
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 715 | 64% |
| Total Not Requested | 400 | 36% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| LED headlights | 1000 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1450 | 52% |
| Total Not Requested | 1350 | 48% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series 330e
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 715 | 64% |
| Total Not Requested | 400 | 36% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| LED headlights | 1000 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1450 | 52% |
| Total Not Requested | 1350 | 48% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series 340i
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 715 | 64% |
| Total Not Requested | 400 | 36% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series M3
| Executive Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Headlight washers | 50 | Yes |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | No |
| Rearview camera | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Head-up display (HUD) | 350 | No |
| Total Requested | 550 | 42% |
| Total Not Requested | 750 | 58% |
Option Package Details
Audi A6 / S6 A6 3.0T
| Prestige Package | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | No |
| Steering-linked headlights | 150 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | Yes |
| Cornering lights | 50 | Yes |
| Proximity key | 250 | Yes |
| Steering-wheel-mounted transmission controls | 100 | No |
| Bose, 255W, 9 speakers (with subwoofer) | 350 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Memory system, driver seat | 200 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Special exterior trim | 0 | No |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Door sill trim plates | 100 | Yes |
| 245/40HR18 tires | 400 | No |
| Total Requested | 2000 | 68% |
| Total Not Requested | 950 | 32% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Audi A6 / S6 A6 4.2
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
| Sport Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| 245/40HR18 tires | 400 | No |
| Total Requested | 250 | 38% |
| Total Not Requested | 400 | 62% |
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