BMW 3-Series BMW 3-Series 2016 Audi A6 / S6 Audi A6 / S6 2014

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BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $54,470

BMW 3-Series 328d   
Difference: $12,425

Lowest Total Invoice: $50,755

BMW 3-Series 328d   
Difference: $11,528

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  Down Payment Interest Rate Term
Model Year20162014
Model3-SeriesA6 / S6
Trim328dA6 3.0 TDI
Body4dr Sedan4dr Sedan
Base Price $39,850 $57,500
Base Invoice $37,340 $53,477
Navigation system 1,950  
Driver Assistance Package 950 2,800
Premium Package 2,450  
Luxury Package 0  
Leather seating surfaces 1,450  
Cold Weather Package 800 500
Driver Assistance Plus 1,700  
Sunshade, rear, power 575 500
Metallic paint (extra cost) 550 500
Aluminum trim 0 0
Adaptive cruise control, all-speed 1,200  
AWD 2,000  
LED headlights   1,400
Prestige Package   2,800
Navigation system 1,775  
Driver Assistance Package 865 2,604
Premium Package 2,230  
Luxury Package 0  
Leather seating surfaces 1,320  
Cold Weather Package 730 467
Driver Assistance Plus 1,545  
Sunshade, rear, power 525 467
Metallic paint (extra cost) 500 467
Aluminum trim 0 0
Adaptive cruise control, all-speed 1,090  
AWD 1,840  
LED headlights   1,302
Prestige Package   2,604
Options (change) 13,625 8,500
Options (change) 12,420 7,911
Destination 995 895
Total Price $54,470 $66,895
Total Invoice $50,755 $62,283

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $12,000
TrueDelta Adjusted Invoice Difference: $11,132
Model Year20162014
Model3-SeriesA6 / S6
Trim328dA6 3.0 TDI
Body4dr Sedan4dr Sedan
Engine180hp I4 D240hp V6 D
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)30/40 MPG24/38 MPG
Audio (watts, speakers)205, 9630, 14
Tire (rear if not all the same)225/50-17245/45-18
Total Price$54,470$66,895
Adjustments for Features0-425
Feature-Adjusted Total Price$54,470$66,470
Total Invoice$50,755$62,283
Adjustments for Features0-396
Feature-Adjusted Total Invoice$50,755$61,887

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Features Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20162014
Model3-SeriesA6 / S6
Trim328dA6 3.0 TDI
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Hands-free trunk or liftgate$100 
Remote app$25 
Remote window/roof operation$15 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Collision preparation system, rear $100
Driver drowsiness monitor$150 
Hill descent control$250 
Lane departure prevention $150
Pedestrian detection$50 
Radar- or camera-based collision preparation system $0
Rollover sensor $50
Temporary spare tire $150
Tires, run-flat$150 
Wide-view rear camera $0
Cargo Management 
Air-conditioned storage compartment$50 
Cargo net $40
Rear seat pass-through $100
Climate Control 
Rear air vents with automatic controls $250
Rear air vents with manual controls$150 
Rear dual-zone climate control $125
Exterior 
Body kit $0
Infotainment 
4G LTE connectivity$0 
App support$0 
iPod integration $100
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
Siri Eyes Free support$0 
Surround sound $250
Telematics service, such as OnStar$200 
USB port$25 
Voice control for external devices$0 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Cornering lights $50
Fog light, rear $100
Fog lights$125 
Steering-linked headlights $150
Seats and Interior Trim 
Cooled or ventilated front seats $300
Door sill trim plates$100 
Illuminated door sill trim plates $200
Manual thigh support length adjuster, driver seat$50 
Manual thigh support length adjuster, passenger seat$50 
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$5,290$5,715
Value of Feature Adjustments$0$425
Value of Feature Adjustments0-396

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Specifications Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20162014
Model3-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase110.6 in114.7 in
Length182.5 in193.9 in
Width71.3 in73.8 in
Height56.3 in57.8 in
Curb Weight3,695 lb.4,178 lb.
Fuel Capacity15.8 gal.19.8 gal.
Row 1 Headroom40.3 in37.2 in
Row 1 Shoulder Room55.1 in57.5 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.3 in
Row 2 Legroom35.1 in37.4 in
Cargo Volume13.0 ft314.1 ft3

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Option Package Details
BMW 3-Series 328d

Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
App support0No
Remote app25No
Total Requested109098%
Total Not Requested252%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested245088%
Total Not Requested35012%
Luxury Package
FeatureValueRequested?
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested25100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%

Option Package Details
Audi A6 / S6 A6 3.0 TDI

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Lane departure prevention system150No
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Total Requested175092%
Total Not Requested1508%
Prestige Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Bose, 630W, 14 speakers (with subwoofer)350No
Tilt/telescoping steering wheel, power100No
Steering-linked headlights150No
Body kit0No
Surround sound250No
Interior lights, additional0No
Cornering lights50No
Sport front fascia (optional)0No
Rear dual-zone climate control125No
Sport rear fascia, e.g. diffuser (optional)0No
Illuminated door sill trim plates100No
Power-folding mirrors50Yes
Blind spot warning system200Yes
Collision preparation system, rear100No
Total Requested25014%
Total Not Requested152586%

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