BMW 3-Series BMW 3-Series 2016 Audi A6 / S6 Audi A6 / S6 2008

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BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $48,070

BMW 3-Series 328i   
Difference: $7,095

Lowest Total Invoice: $44,900

BMW 3-Series 328i   
Difference: $6,414

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162016201620162016200820082008
Model3-Series3-Series3-Series3-Series3-SeriesA6 / S6A6 / S6A6 / S6
Trim328i328d330e340iM3A6 3.2A6 4.2S6
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $38,350 $39,850 $43,700 $45,800 $63,500 $42,950 $56,300 $72,350
Base Invoice $35,960 $37,340 $40,885 $42,815 $59,100 $39,943 $52,361 $67,285
Premium Package 2,450 2,450 2,450     3,550    
Navigation system 1,950 1,950 1,950 1,950        
Driver Assistance Package 950 950 950 950        
Cold Weather Package 800 800 800 800   600 600  
Leather seating surfaces 1,450 1,450 1,450 1,450        
Metallic paint (extra cost) 550 550 550 550 550      
Sunshade, rear, power 575 575 575 575 350 400 400  
Executive Package         3,500      
Upholstered instrument panel, leather         2,650      
Wood trim         0      
Sunroof         0      
Technology Package           4,100 3,450 3,350
S Line Package           2,000 1,000  
Sport suspension (upgrade)           500 500  
iPod integration           290 290 290
Upholstered instrument cluster hood, leather             1,275  
Heated second row seats               225
Premium Package 2,230 2,230 2,230     3,302    
Navigation system 1,775 1,775 1,775 1,775        
Driver Assistance Package 865 865 865 865        
Cold Weather Package 730 730 730 730   557 557  
Leather seating surfaces 1,320 1,320 1,320 1,320        
Metallic paint (extra cost) 500 500 500 500 500      
Sunshade, rear, power 525 525 525 525 320 373 373  
Executive Package         3,185      
Upholstered instrument panel, leather         2,410      
Wood trim         0      
Sunroof         0      
Technology Package           3,813 3,208 3,115
S Line Package           1,860 930  
Sport suspension (upgrade)           466 466  
iPod integration           225 225 225
Upholstered instrument cluster hood, leather             1,185  
Heated second row seats               209
Options (change) 8,725 8,725 8,725 6,275 7,050 11,440 7,515 3,865
Options (change) 7,945 7,945 7,945 5,715 6,415 10,596 6,944 3,549
Destination 995 995 995 995 995 775 775 775
Gas Tax 0 0 -4,001 0 0 0 0 1,300
Total Price $48,070 $49,570 $49,419 $53,070 $71,545 $55,165 $64,590 $78,290
Total Invoice $44,900 $46,280 $45,824 $49,525 $66,510 $51,314 $60,080 $72,909

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $8,095
TrueDelta Adjusted Invoice Difference: $7,348
Model Year20162016201620162016200820082008
Model3-Series3-Series3-Series3-Series3-SeriesA6 / S6A6 / S6A6 / S6
Trim328i328d330e340iM3A6 3.2A6 4.2S6
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4180hp I4 D181hp I4 PiH320hp I6425hp I6255hp V6350hp V8435hp V10
TransmissionT8T8T8M6M6CVT-7T6T6
DrivetrainRWDRWDRWDRWDRWDFWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9205, 9205, 9600, 16330, 13330, 13330, 13
Tire (rear if not all the same)225/50-17225/50-17225/50-17225/45-18255/40-18245/40-18245/40-18265/35-19
Total Price$48,070$49,570$49,419$53,070$71,545$55,165$64,590$78,290
Adjustments for Features-1,150-1,250-1,2750-1,975-150-2,050-1,675
Feature-Adjusted Total Price$46,920$48,320$48,144$53,070$69,570$55,015$62,540$76,615
Cost Above Minimum$0$1,400$1,224$6,150$22,650$0$7,525$21,600
Total Invoice$44,900$46,280$45,824$49,525$66,510$51,314$60,080$72,909
Adjustments for Features-1,074-1,167-1,1820-1,836-140-1,907-1,560
Feature-Adjusted Total Invoice$43,826$45,113$44,642$49,525$64,674$51,174$58,173$71,349
Cost Above Minimum$0$1,287$816$5,699$20,848$0$6,999$20,175

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Features Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20162016201620162016200820082008
Model3-Series3-Series3-Series3-Series3-SeriesA6 / S6A6 / S6A6 / S6
Trim328i328d330e340iM3A6 3.2A6 4.2S6
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300     
6-speed manual   $150$150   
7-speed manually-shiftable CVT     $1100  
6-speed manually-shiftable automatic      $1100$1100
RWD$0$0$0$0$0   
FWD     $0  
AWD      $1700$1700
Accessories 
Hands-free trunk or liftgate$100$100$100$100$100   
Heated steering wheel$100$100$100$100$100$100$100 
Remote app$25$25$25$25$25   
Remote window/roof operation$15$15$15$15$15   
Sunshade, rear, power$225$225$225$225$225$225$225 
Sunshades, second row$125$125$125$125 $125$125 
Tilt/telescoping steering wheel, manual$250$250$250$250$250   
Tilt/telescoping steering wheel, power     $350$350$350
Brakes, Airbags, and Other Safety 
Full-size spare tire     $225$225$225
Knee airbag, driver$75$75$75$75$75   
Knee airbag, passenger$75$75$75$75$75   
Obstacle detection, front$150$150$150$150$150   
Tires, run-flat$150$150$150$150    
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50   
Cargo mat     $40$40$40
Cargo net     $40$40$40
Rear seat pass-through     $100$100$100
Ski sack     $50$50$50
Storage compartment under front seat(s)     $50$50$50
Climate Control 
Rear air vents     $100$100$100
Rear air vents with manual controls$150$150$150$150$150   
Drivetrain 
Active rear differential    $500   
Engine / Motor 
3.6 kW onboard charger  $0     
8 kWh battery pack  $0     
Automatic start / stop$150$150$150$150$150   
Regenerative braking$0$0 $0$0   
Exterior 
Black exterior trim (optional)$0$0$0$0$0   
Bodyside cladding       $350
Bodyside moldings     $75$75 
Bright-finished exhaust tip(s)    $25$25$25$25
Painted brake calipers (optional)    $0   
Rear spoiler    $200   
Sport rocker panels (optional)    $0   
Infotainment 
4G LTE connectivity$0$0$0$0$0   
App support$0$0$0$0$0   
Aux input$50$50$50$50$50   
Bluetooth audio streaming$25$25$25$25$25   
CD changer, remote     $200$200$200
CD player$125$125$125$125$125   
DVD-compatible player$0$0$0$0$0   
Handwriting recognition$200$200$200$200$200   
HD radio$50$50$50$50$50   
In-vehicle Internet$150$150$150$150$150   
iPod integration     $100$100$100
Media drive$15$15$15$15$15   
Navigation map updates, three years$0$0$0$0$0   
S Voice support$0$0$0$0$0   
Satellite radio     $200$200$200
Satellite radio - one year subscription$250$250$250$250$250   
Siri Eyes Free support$0$0$0$0$0   
Surround sound    $250$250$250$250
Telematics service, such as OnStar$200$200$200$200$200   
Traffic + travel information$25$25$25$25$25   
USB port$25$25$25$25$25   
Voice control for external devices$0$0$0$0$0   
Instruments, Lights, and Mirrors 
Cornering lights    $50   
Fog light, rear     $100$100$100
Fog lights$125$125$125$125 $125$125$125
Head-up display (HUD)    $350   
Headlight washers    $50$50$50$50
Large energy flow and fuel economy display  $25     
LED headlights$1000$1000$1000$1000    
Steering-linked headlights    $150$150$150$150
Xenon HID headlights    $500$500$500$500
Seats and Interior Trim 
Leather door panel trim    $250$250$250$250
Manual thigh support length adjuster, passenger seat$50$50$50$50$50   
Power seatback bolsters, driver seat$100$100$100$100$100   
Power seatback bolsters, passenger seat$100$100$100$100$100   
Upholstered instrument cluster hood, leather      $200 
Upholstered instrument panel, leather    $1000   
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200$200$200$200   
Performance steering system (optional)    $0   
Sport suspension (upgrade)    $0$0$0$0
Transmission 
Downshift rev matching    $50   
Steering-wheel-mounted transmission controls $100$100  $100$100$100
Total Value of Features$5,630$5,730$5,755$4,480$6,455$4,630$6,530$6,155
Value of Feature Adjustments$1,150$1,250$1,275$0$1,975$150$2,050$1,675
Value of Feature Adjustments-1,074-1,167-1,1820-1,836-140-1,907-1,560

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Specifications Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20162008
Model3-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase110.6 in111.9 in
Length182.5 in193.5 in
Width71.3 in73.1 in
Height56.3 in57.5 in
Curb Weight3,431 lb.4,013 lb.
Fuel Capacity15.8 gal.21.1 gal.
Row 1 Headroom40.3 in38.7 in
Row 1 Shoulder Room55.1 in57.1 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in55.9 in
Row 2 Legroom35.1 in36.9 in
Cargo Volume13.0 ft315.9 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested145052%
Total Not Requested135048%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%

Option Package Details
BMW 3-Series 328d

Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested145052%
Total Not Requested135048%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%

Option Package Details
BMW 3-Series 330e

Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested145052%
Total Not Requested135048%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%

Option Package Details
BMW 3-Series 340i

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%

Option Package Details
BMW 3-Series M3

Executive Package
FeatureValueRequested?
Heated second row seats200Yes
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Heated steering wheel100Yes
Head-up display (HUD)350No
Headlight washers50Yes
Total Requested80062%
Total Not Requested50038%

Option Package Details
Audi A6 / S6 A6 3.2

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125No
Total Requested22564%
Total Not Requested12536%
Premium Package
FeatureValueRequested?
Bose, 330W, 13 speakers (with subwoofer)350No
Auto-dimming passenger-side mirror75Yes
Heated front seats200Yes
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500Yes
Memory system, driver seat200Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Surround sound250Yes
Storage compartment under front seat(s)50No
Power-folding mirrors50Yes
Total Requested240086%
Total Not Requested40014%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Tilt/telescoping steering wheel, power100No
Universal garage door opener100Yes
Steering-linked headlights150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Total Requested165094%
Total Not Requested1006%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%
S Line Package
FeatureValueRequested?
Upgraded leather upholstery0No
Leather upholstery, extended coverage0No
Manual thigh support adjuster, driver seat50Yes
Front sport buckets100Yes
Special interior trim0No
Steering-wheel-mounted transmission controls100No
Upholstered door panels, leather250Yes
Total Requested40080%
Total Not Requested10020%

Option Package Details
Audi A6 / S6 A6 4.2

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125No
Total Requested22564%
Total Not Requested12536%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Total Requested1400100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%
S Line Package
FeatureValueRequested?
Manual thigh support adjuster, driver seat50Yes
Front sport buckets100Yes
Special interior trim0No
Steering-wheel-mounted transmission controls100No
Total Requested15060%
Total Not Requested10040%

Option Package Details
Audi A6 / S6 S6

Technology Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Total Requested1400100%
Total Not Requested00%

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