BMW 3-Series BMW 3-Series 2012 Audi A8 Audi A8 2012

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BMW 3-Series vs. Audi A8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A8 Invoice Comparison

Lowest Total Price: $45,970

BMW 3-Series 328i   
Difference: $38,255

Lowest Total Invoice: $42,450

BMW 3-Series 328i   
Difference: $35,942

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122012
Model3-Series3-SeriesA8
Trim328i335iA8
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $78,750
Base Invoice $32,290 $39,190 $73,237
Premium Package 3,600 1,900  
Technology Package 2,550 2,550  
Steering-linked headlights 900    
Obstacle detection, rear 750 750  
Sunshade, rear, power 575 575  
Metallic paint (extra cost) 550 550  
Heated front seats 500 500  
Rearview camera 400 400  
Satellite radio - one year subscription 350 350  
Adaptive dampers - electrical   900  
Sport Line   1,700  
Convenience Package     2,900
Rear air vents with automatic controls     950
Sunshades, second row, power     750
Premium Package 3,275 1,730  
Technology Package 2,320 2,320  
Steering-linked headlights 820    
Obstacle detection, rear 685 685  
Sunshade, rear, power 525 525  
Metallic paint (extra cost) 500 500  
Heated front seats 455 455  
Rearview camera 365 365  
Satellite radio - one year subscription 320 320  
Adaptive dampers - electrical   820  
Sport Line   1,545  
Convenience Package     2,698
Rear air vents with automatic controls     883
Sunshades, second row, power     699
Options (change) 10,175 10,175 4,600
Options (change) 9,265 9,265 4,280
Destination 895 895 875
Total Price $45,970 $53,470 $84,225
Total Invoice $42,450 $49,350 $78,392

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Audi A8 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A8

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $30,955
TrueDelta Adjusted Invoice Difference: $29,148
Model Year201220122012
Model3-Series3-SeriesA8
Trim328i335iA8
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6372hp V8
TransmissionM6M6T8
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG14/21 MPG
Audio (watts, speakers)?, 9?, 9630, 14
Tire (rear if not all the same)225/50-17225/45-18255/45-19
Total Price$45,970$53,470$84,225
Adjustments for Features0-875-7,300
Feature-Adjusted Total Price$45,970$52,595$76,925
Cost Above Minimum$0$6,625$0
Total Invoice$42,450$49,350$78,392
Adjustments for Features0-808-6,794
Feature-Adjusted Total Invoice$42,450$48,542$71,598
Cost Above Minimum$0$6,092$0

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Features Comparison: BMW 3-Series vs. Audi A8

Model Year201220122012
Model3-Series3-SeriesA8
Trim328i335iA8
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
8-speed manually-shiftable automatic  $1300
RWD$0$0 
AWD  $1700
Accessories 
Hands-free trunk or liftgate$100$100 
Power door closers  $300
Power trunk closer  $350
Sunshades, second row$125$125 
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Brake- or yaw-sensor-initiated collision preparation system  $0
Full-size spare tire  $225
Rear side airbags  $300
Rollover sensor  $50
Tires, run-flat$150$150 
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Bright-finished exhaust tip(s)$25 $25
Infotainment 
Bluetooth audio streaming  $25
DVD-compatible player  $0
Handwriting recognition  $200
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SD Card slot  $25
Surround sound  $250
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Analog clock  $25
Compass$0$0 
Cornering lights  $50
Fog light, rear  $100
Head-up display (HUD)$350$350 
Headlight washers  $50
Seats and Interior Trim 
Door sill trim plates $100$100
Manual thigh support length adjuster, driver seat $50 
Manual thigh support length adjuster, passenger seat $50 
Memory system, passenger seat  $150
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power seat belt height adjusters, front row  $25
Power seatback bolsters, driver seat $100 
Power seatback bolsters, passenger seat $100 
Power thigh support length adjuster, driver seat  $100
Power thigh support length adjuster, passenger seat  $100
Power upper seatback recliner, driver seat  $100
Power upper seatback recliner, passenger seat  $100
Upholstered instrument panel  $300
Wood trim  $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500$500
Air suspension, auto-leveling and height adjustable  $1000
Sport suspension (upgrade) $0 
Total Value of Features$1,700$2,575$9,000
Value of Feature Adjustments$0$875$7,300
Value of Feature Adjustments0-808-6,794

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Specifications Comparison: BMW 3-Series vs. Audi A8

Model Year20122012
Model3-SeriesA8
Body4dr Sedan4dr Sedan
Wheelbase110.6 in117.8 in
Length182.5 in202.2 in
Width71.3 in76.7 in
Height56.3 in57.5 in
Curb Weight3,759 lb.4,729 lb.
Fuel Capacity15.8 gal.23.8 gal.
Row 1 Headroom40.3 in37.2 in
Row 1 Shoulder Room55.1 in59.1 in
Row 1 Legroom42.0 in41.4 in
Row 2 Headroom37.7 in38.1 in
Row 2 Shoulder Room55.1 in57.8 in
Row 2 Legroom35.1 in38.7 in
Cargo Volume13.0 ft313.2 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Total Requested370097%
Total Not Requested1003%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%

Option Package Details
BMW 3-Series 335i

Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Total Requested145094%
Total Not Requested1006%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Power seatback bolsters, passenger seat100No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50Yes
Front sport buckets100No
Total Requested20017%
Total Not Requested95083%

Option Package Details
Audi A8 A8

Rear air vents with automatic controls
FeatureValueRequested?
Rear air vents with automatic controls150No
Rear dual-zone climate control125No
Total Requested00%
Total Not Requested275100%
Convenience Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Power door closers300No
Power decklid350No
Proximity key250Yes
Total Requested85057%
Total Not Requested65043%

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