BMW 3-Series BMW 3-Series 2012 Audi A8 / S8 Audi A8 / S8 2007

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BMW 3-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $49,370

BMW 3-Series 328i   
Difference: $49,700

Lowest Total Invoice: $45,545

BMW 3-Series 328i   
Difference: $45,172

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122007
Model3-Series3-SeriesA8 / S8
Trim328i335iS8
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $92,000
Base Invoice $32,290 $39,190 $84,065
Sport Line 2,500 1,700  
Premium Package 3,600 1,900 3,500
Steering-linked headlights 900    
Technology Package 2,550 2,550  
Sunshade, rear, power 575 575  
Obstacle detection, rear 750 750  
Metallic paint (extra cost) 550 550  
Heated front seats 500 500  
Adaptive dampers - electrical 900 900  
Rearview camera 400 400  
Satellite radio - one year subscription 350 350  
Satellite radio     550
Rear air vents with automatic controls     600
Sport Line 2,275 1,545  
Premium Package 3,275 1,730 3,185
Steering-linked headlights 820    
Technology Package 2,320 2,320  
Sunshade, rear, power 525 525  
Obstacle detection, rear 685 685  
Metallic paint (extra cost) 500 500  
Heated front seats 455 455  
Adaptive dampers - electrical 820 820  
Rearview camera 365 365  
Satellite radio - one year subscription 320 320  
Satellite radio     501
Rear air vents with automatic controls     546
Options (change) 13,575 10,175 4,650
Options (change) 12,360 9,265 4,232
Destination 895 895 720
Gas Tax 0 0 1,700
Total Price $49,370 $53,470 $99,070
Total Invoice $45,545 $49,350 $90,717

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $44,490
TrueDelta Adjusted Invoice Difference: $40,401
Model Year201220122007
Model3-Series3-SeriesA8 / S8
Trim328i335iS8
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6450hp V10
TransmissionM6M6T6
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG15/21 MPG
Audio (watts, speakers)?, 9?, 9200, 12
Tire (rear if not all the same)225/45-18225/45-18265/35-20
Total Price$49,370$53,470$99,070
Adjustments for Features00-5,210
Feature-Adjusted Total Price$49,370$53,470$93,860
Cost Above Minimum$0$4,100$0
Total Invoice$45,545$49,350$90,717
Adjustments for Features00-4,771
Feature-Adjusted Total Invoice$45,545$49,350$85,946
Cost Above Minimum$0$3,805$0

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Features Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year201220122007
Model3-Series3-SeriesA8 / S8
Trim328i335iS8
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed manually-shiftable automatic  $1100
RWD$0$0 
AWD  $1700
Accessories 
Hands-free trunk or liftgate$100$100 
Power door closers  $300
Power trunk closer  $350
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Rear side airbags  $300
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Bodyside moldings  $75
Bright-finished exhaust tip(s)  $25
Infotainment 
Aux input$50$50 
CD changer, remote  $200
CD player$125$125 
HD radio$50$50 
Media drive$15$15 
MP3-compatible player$50$50 
Surround sound  $250
Traffic information$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Compass$0$0 
Cornering lights  $50
Fog light, rear  $100
Head-up display (HUD)$350$350 
Headlight washers  $50
Seats and Interior Trim 
Heated second row seats  $200
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Memory system, passenger seat  $150
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Power thigh support length adjuster, driver seat  $100
Power thigh support length adjuster, passenger seat  $100
Power upper seatback recliner, driver seat  $100
Power upper seatback recliner, passenger seat  $100
Wood trim  $300
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable  $1000
Electronic systems calibration selector$200$200 
Total Value of Features$2,165$2,165$7,375
Value of Feature Adjustments$0$0$5,210
Value of Feature Adjustments00-4,771

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Specifications Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year20122007
Model3-SeriesA8 / S8
Body4dr Sedan4dr Sedan
Wheelbase110.6 in115.9 in
Length182.5 in199.3 in
Width71.3 in74.6 in
Height56.3 in56.9 in
Curb Weight3,759 lb.4,586 lb.
Fuel Capacity15.8 gal.23.8 gal.
Row 1 Headroom40.3 in37.3 in
Row 1 Shoulder Room55.1 in59.1 in
Row 1 Legroom42.0 in41.4 in
Row 2 Headroom37.7 in38.0 in
Row 2 Shoulder Room55.1 in57.5 in
Row 2 Legroom35.1 in37.6 in
Cargo Volume13.0 ft314.6 ft3

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Option Package Details
BMW 3-Series 328i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100No
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested370097%
Total Not Requested1003%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70064%
Total Not Requested39036%

Option Package Details
BMW 3-Series 335i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100No
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Total Requested145094%
Total Not Requested1006%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70064%
Total Not Requested39036%

Option Package Details
Audi A8 / S8 S8

Rear air vents with automatic controls
FeatureValueRequested?
Rear air vents with automatic controls150No
Rear dual-zone climate control125No
Total Requested00%
Total Not Requested275100%
Premium Package
FeatureValueRequested?
Heated second row seats200No
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Power door closers300No
Power decklid300No
Proximity key250Yes
Total Requested120060%
Total Not Requested80040%

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