BMW 3-Series BMW 3-Series 2007 Audi A8 / S8 Audi A8 / S8 2018

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BMW 3-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $45,820

BMW 3-Series 328i   
Difference: $71,055

Lowest Total Invoice: $42,045

BMW 3-Series 328i   
Difference: $66,718

Calculate Payments

  Down Payment Interest Rate Term
Model Year200720072018
Model3-Series3-SeriesA8 / S8
Trim328i335iS8 Plus
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $32,400 $38,900 $115,900
Base Invoice $29,810 $35,790 $107,788
Sport Package (AWD) 1,200 900  
Premium Package 3,250 2,550  
Steering-linked headlights 800    
Navigation system 2,100 2,100  
Sunshade, rear, power 575 575  
Metallic paint (extra cost) 475 475  
Active steering 1,400 1,400  
iPod integration 400 400  
Satellite radio 595 595  
Heated front seats 500 500  
Obstacle detection, rear 350 350  
Proximity key 500 500  
HD radio 500 500  
Steering-wheel-mounted transmission controls   100  
Sport Package (AWD) 1,090 820  
Premium Package 2,960 2,320  
Steering-linked headlights 730    
Navigation system 1,910 1,910  
Sunshade, rear, power 525 525  
Metallic paint (extra cost) 430 430  
Active steering 1,230 1,230  
iPod integration 365 365  
Satellite radio 540 540  
Heated front seats 455 455  
Obstacle detection, rear 320 320  
Proximity key 455 455  
HD radio 450 450  
Steering-wheel-mounted transmission controls   90  
Options (change) 12,645 10,945 0
Options (change) 11,460 9,910 0
Destination 775 775 975
Total Price $45,820 $50,620 $116,875
Total Invoice $42,045 $46,475 $108,763

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $59,540
TrueDelta Adjusted Invoice Difference: $56,002
Model Year200720072018
Model3-Series3-SeriesA8 / S8
Trim328i335iS8 Plus
Body4dr Sedan4dr Sedan4dr Sedan
Engine230hp I6300hp I6605hp V8
TransmissionM6M6T8
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10?, 13630, 14
Tire (rear if not all the same)225/45-17225/45-17275/35-21
Total Price$45,820$50,620$116,875
Adjustments for Features0-350-11,515
Feature-Adjusted Total Price$45,820$50,270$105,360
Cost Above Minimum$0$4,450$0
Total Invoice$42,045$46,475$108,763
Adjustments for Features0-321-10,716
Feature-Adjusted Total Invoice$42,045$46,154$98,047
Cost Above Minimum$0$4,109$0

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Features Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year200720072018
Model3-Series3-SeriesA8 / S8
Trim328i335iS8 Plus
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
8-speed manually-shiftable automatic  $1300
RWD$0$0 
AWD  $1700
Accessories 
Active noise reduction  $0
Hands-free trunk or liftgate  $100
Power door closers  $300
Power trunk closer  $350
Sunshades, second row$125$125 
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Around view cameras  $500
Blind spot warning system  $200
Brake- or yaw-sensor-initiated collision preparation system  $0
Collision preparation system, rear  $100
Knee airbag, driver  $75
Knee airbag, passenger  $75
Obstacle detection, front  $150
Rear side airbags  $300
Rollover sensor  $50
Tires, run-flat$150$150 
Wide-view front camera  $150
Wide-view rear camera  $0
Cargo Management 
Cargo mat$40$40 
Cargo net  $40
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Engine / Motor 
Dual-mode exhaust, switchable  $500
Exterior 
Body kit  $0
Laminated front side windows  $200
Laminated rear side windows  $100
Rear spoiler  $200
Infotainment 
Bluetooth audio streaming  $25
DVD-compatible player  $0
Handwriting recognition  $200
In-vehicle Internet  $150
iPod integration$100$100 
Media drive  $15
Surround sound $250$250
Telematics service, such as OnStar$200$200 
Traffic + travel information  $25
Traffic information$25$25 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Analog clock  $25
Auto-dimming headlights  $200
Cornering lights  $50
Fog light, rear  $100
Fog lights$125$125 
Head-up display (HUD)  $350
Headlight washers  $50
Interior ambient lighting, configurable  $150
LED headlights  $1000
Xenon HID headlights$500$500 
Seats and Interior Trim 
Carbon fiber trim  $200
Cooled or ventilated front seats  $300
Floor mats  $75
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Massage, driver seat  $100
Massage, passenger seat  $100
Memory system, passenger seat  $150
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power seat belt height adjusters, front row  $25
Power thigh bolsters, driver seat  $100
Power thigh bolsters, passenger seat  $100
Power thigh support length adjuster, driver seat  $100
Power thigh support length adjuster, passenger seat  $100
Power upper seatback recliner, driver seat  $100
Power upper seatback recliner, passenger seat  $100
Upholstered instrument panel  $300
Wood trim$300$300 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500
Air suspension, auto-leveling and height adjustable  $1000
Electronic systems calibration selector  $200
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$2,215$2,565$13,730
Value of Feature Adjustments$0$350$11,515
Value of Feature Adjustments0-321-10,716

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Specifications Comparison: BMW 3-Series vs. Audi A8 / S8

Model Year20072018
Model3-SeriesA8 / S8
Body4dr Sedan4dr Sedan
Wheelbase108.7 in117.8 in
Length178.2 in202.6 in
Width71.5 in76.7 in
Height55.9 in57.4 in
Curb Weight3,341 lb.4,686 lb.
Fuel Capacity15.9 gal.21.7 gal.
Row 1 Headroom38.5 in37.2 in
Row 1 Shoulder Room55.4 in59.1 in
Row 1 Legroom41.5 in41.4 in
Row 2 Headroom37.5 in38.1 in
Row 2 Shoulder Room55.1 in57.8 in
Row 2 Legroom34.6 in38.7 in
Cargo Volume12.0 ft314.2 ft3

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Option Package Details
BMW 3-Series 328i

Sport Package (AWD)
FeatureValueRequested?
225/45HR17 tires400No
Alloy wheels, optional design0No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100Yes
Total Requested40050%
Total Not Requested40050%
Premium Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Total Requested265093%
Total Not Requested2007%

Option Package Details
BMW 3-Series 335i

Sport Package (AWD)
FeatureValueRequested?
225/45HR17 tires400No
Alloy wheels, optional design0No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100Yes
Total Requested40050%
Total Not Requested40050%
Premium Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested175090%
Total Not Requested20010%

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