BMW 3-Series BMW 3-Series 2007 Audi A6 / S6 Audi A6 / S6 2018

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BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $45,095

BMW 3-Series 328i   
Difference: $32,945

Lowest Total Invoice: $41,385

BMW 3-Series 328i   
Difference: $31,266

Calculate Payments

  Down Payment Interest Rate Term
Model Year200720072018
Model3-Series3-SeriesA6 / S6
Trim328i335iS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $32,400 $38,900 $71,900
Base Invoice $29,810 $35,790 $66,868
Navigation system 2,100 2,100  
Premium Package 3,250 2,550  
Steering-linked headlights 800    
Folding second row seats 475 475  
Sunshade, rear, power 575 575 500
Metallic paint (extra cost) 475 475 575
Proximity key 500 500  
iPod integration 400 400  
Heated front seats 500 500  
Satellite radio 595 595  
Obstacle detection, rear 350 350  
HD radio 500 500  
Active steering 1,400 1,400  
Sport Package (AWD)   900  
Steering-wheel-mounted transmission controls   100  
Sport Package     3,900
Cargo mat     190
Navigation system 1,910 1,910  
Premium Package 2,960 2,320  
Steering-linked headlights 730    
Folding second row seats 430 430  
Sunshade, rear, power 525 525 466
Metallic paint (extra cost) 430 430 536
Proximity key 455 455  
iPod integration 365 365  
Heated front seats 455 455  
Satellite radio 540 540  
Obstacle detection, rear 320 320  
HD radio 450 450  
Active steering 1,230 1,230  
Sport Package (AWD)   820  
Steering-wheel-mounted transmission controls   90  
Sport Package     3,628
Cargo mat     178
Options (change) 11,920 11,420 5,165
Options (change) 10,800 10,340 4,808
Destination 775 775 975
Total Price $45,095 $51,095 $78,040
Total Invoice $41,385 $46,905 $72,651

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $25,405
TrueDelta Adjusted Invoice Difference: $24,247
Model Year200720072018
Model3-Series3-SeriesA6 / S6
Trim328i335iS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Engine230hp I6300hp I6450hp V8
TransmissionM6M6S7
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10?, 13630, 14
Tire (rear if not all the same)205/55-16225/45-17255/35-20
Total Price$45,095$51,095$78,040
Adjustments for Features0-650-7,540
Feature-Adjusted Total Price$45,095$50,445$70,500
Cost Above Minimum$0$5,350$0
Total Invoice$41,385$46,905$72,651
Adjustments for Features0-597-7,019
Feature-Adjusted Total Invoice$41,385$46,308$65,632
Cost Above Minimum$0$4,923$0

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Features Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year200720072018
Model3-Series3-SeriesA6 / S6
Trim328i335iS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
7-speed automated manual  $1200
RWD$0$0 
AWD  $1700
Accessories 
Remote window/roof operation$15$15 
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Blind spot warning system  $200
Collision preparation system, rear  $100
Knee airbag, driver  $75
Knee airbag, passenger  $75
Obstacle detection, front  $150
Rearview camera  $200
Rollover sensor  $50
Secondary collision brake assist  $25
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Ski sack$50$50 
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Drivetrain 
Active rear differential  $500
Engine / Motor 
Automatic start / stop  $150
Dual-mode exhaust, switchable  $500
Regenerative braking  $0
Exterior 
Bright-finished exhaust tip(s)$25$25 
Laminated front side windows  $200
Painted brake calipers (optional)  $0
Infotainment 
4G LTE connectivity  $0
Android Auto support  $100
Apple CarPlay support  $100
Bluetooth audio streaming  $25
DVD-compatible player  $0
Handwriting recognition  $200
In-vehicle Internet  $150
iPod integration$100$100 
Media drive  $15
Surround sound $250$250
Telematics service, such as OnStar$200$200 
Traffic + travel information  $25
Traffic information$25$25 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Fog light, rear  $100
Fog lights$125$125 
LED headlights  $1000
Steering-linked headlights$150$150 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Floor mats  $75
Illuminated door sill trim plates  $200
Manual thigh support length adjuster, driver seat $50 
Manual thigh support length adjuster, passenger seat $50 
Power seatback bolsters, driver seat $100 
Power seatback bolsters, passenger seat $100 
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable  $1000
Electronic systems calibration selector  $200
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$1,940$2,590$9,480
Value of Feature Adjustments$0$650$7,540
Value of Feature Adjustments0-597-7,019

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Specifications Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20072018
Model3-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase108.7 in114.6 in
Length178.2 in194.2 in
Width71.5 in73.8 in
Height55.9 in57.8 in
Curb Weight3,341 lb.3,804 lb.
Fuel Capacity15.9 gal.19.8 gal.
Row 1 Headroom38.5 in37.2 in
Row 1 Shoulder Room55.4 in57.5 in
Row 1 Legroom41.5 in41.3 in
Row 2 Headroom37.5 in37.8 in
Row 2 Shoulder Room55.1 in56.3 in
Row 2 Legroom34.6 in37.4 in
Cargo Volume12.0 ft314.1 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Total Requested265093%
Total Not Requested2007%

Option Package Details
BMW 3-Series 335i

Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Total Requested175090%
Total Not Requested20010%
Sport Package (AWD)
FeatureValueRequested?
225/45HR17 tires400No
Power seatback bolsters, passenger seat100No
Alloy wheels, optional design0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Front sport buckets100Yes
Total Requested10013%
Total Not Requested70087%

Option Package Details
Audi A6 / S6 S6 4.0 TFSI

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Active steering1000Yes
Sport exhaust0No
Active rear differential500No
Painted brake calipers (optional)0No
Total Requested100067%
Total Not Requested50033%

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