BMW 3-Series BMW 3-Series 2014 Audi A6 / S6 Audi A6 / S6 2018

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BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $54,750

BMW 3-Series 328i   
Difference: $10,700

Lowest Total Invoice: $50,480

BMW 3-Series 328i   
Difference: $10,462

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142014201420182018
Model3-Series3-Series3-Series3-SeriesA6 / S6A6 / S6
Trim328i328d335iActiveHybrid 3A6 3.0TS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $37,300 $38,600 $43,400 $49,900 $58,700 $71,900
Base Invoice $34,495 $35,690 $40,110 $46,090 $54,592 $66,868
Driver Assistance Package 950 950 950 950 2,000 2,000
Premium Package 3,100 3,100 2,200 2,200    
Steering-linked headlights 900 900        
Sport Line 2,500 2,500 1,700 1,700    
Cold Weather Package 950 950 950 950 500 500
Driver Assistance Plus 1,900 1,900 1,900 1,900    
Sunshade, rear, power 575 575 575 575    
Technology Package 3,150 3,150 3,150 3,150    
Metallic paint (extra cost) 550 550 550 550 575 575
Steering-wheel-mounted transmission controls 500 500 500 500    
Auto-dimming headlights 250 250 250 250    
Adaptive cruise control, all-speed 1,200 1,200 1,200 1,200    
Prestige Package         2,700 2,500
Driver Assistance Package 865 865 865 865 1,860 1,860
Premium Package 2,820 2,820 2,000 2,000    
Steering-linked headlights 820 820        
Sport Line 2,275 2,275 1,545 1,545    
Cold Weather Package 865 865 865 865 467 467
Driver Assistance Plus 1,730 1,730 1,730 1,730    
Sunshade, rear, power 525 525 525 525    
Technology Package 2,865 2,865 2,865 2,865    
Metallic paint (extra cost) 500 500 500 500 536 536
Steering-wheel-mounted transmission controls 475 475 475 475    
Auto-dimming headlights 230 230 230 230    
Adaptive cruise control, all-speed 1,090 1,090 1,090 1,090    
Prestige Package         2,512 2,326
Options (change) 16,525 16,525 13,925 13,925 5,775 5,575
Options (change) 15,060 15,060 12,690 12,690 5,375 5,189
Destination 925 925 925 925 975 975
Total Price $54,750 $56,050 $58,250 $64,750 $65,450 $78,450
Total Invoice $50,480 $51,675 $53,725 $59,705 $60,942 $73,032

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $6,100
TrueDelta Adjusted Invoice Difference: $6,181
Model Year201420142014201420182018
Model3-Series3-Series3-Series3-SeriesA6 / S6A6 / S6
Trim328i328d335iActiveHybrid 3A6 3.0TS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4180hp I4 D300hp I6335hp I6 H340hp V6450hp V8
TransmissionM6T8M6T8T8S7
DrivetrainRWDRWDRWDRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9205, 9205, 9630, 14630, 14
Tire (rear if not all the same)225/45-18225/45-18225/45-18225/45-18245/45-18255/35-20
Total Price$54,750$56,050$58,250$64,750$65,450$78,450
Adjustments for Features0-1,450-300-1,475-4,750-6,175
Feature-Adjusted Total Price$54,750$54,600$57,950$63,275$60,700$72,275
Cost Above Minimum$150$0$3,350$8,675$0$11,575
Total Invoice$50,480$51,675$53,725$59,705$60,942$73,032
Adjustments for Features0-1,337-277-1,360-4,423-5,749
Feature-Adjusted Total Invoice$50,480$50,338$53,448$58,345$56,519$67,283
Cost Above Minimum$142$0$3,110$8,007$0$10,764

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Features Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year201420142014201420182018
Model3-Series3-Series3-Series3-SeriesA6 / S6A6 / S6
Trim328i328d335iActiveHybrid 3A6 3.0TS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150 $150   
8-speed manually-shiftable automatic $1300 $1300$1300 
7-speed automated manual     $1200
RWD$0$0$0$0  
AWD    $1700$1700
Accessories 
Power trunk closer    $350$350
Remote app$25$25$25$25  
Remote window/roof operation$15$15$15$15  
Tilt/telescoping steering wheel, manual$250$250$250$250  
Tilt/telescoping steering wheel, power    $350$350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0$0  
Collision preparation system, rear    $100$100
Driver drowsiness monitor$150$150$150$150  
Lane departure prevention, steering-based    $200$200
Pedestrian detection$50$50$50$50  
Radar- or camera-based collision preparation system    $0$0
Rollover sensor    $50$50
Secondary collision brake assist    $25$25
Temporary spare tire    $150$150
Tires, run-flat$150$150$150$150  
Wide-view rear camera    $0$0
Cargo Management 
Air-conditioned storage compartment$50$50$50$50  
Cargo net    $40$40
Rear seat pass-through    $100$100
Climate Control 
Rear air vents with automatic controls    $250$250
Rear air vents with manual controls$150$150$150$150  
Rear dual-zone climate control    $125$125
Engine / Motor 
Dual-mode exhaust, switchable     $500
Regenerative braking$0$0$0 $0$0
Exterior 
Black exterior trim (optional)$0$0$0$0  
Bright-finished exhaust tip(s)    $25$25
Laminated front side windows    $200$200
Infotainment 
4G LTE connectivity    $0$0
Android Auto support    $100$100
App support$0$0$0$0  
Apple CarPlay support    $100$100
S Voice support$0$0$0$0  
Satellite radio    $200$200
Satellite radio - one year subscription$250$250$250$250  
SD Card slot    $25$25
Siri Eyes Free support$0$0$0$0  
SMS text-to-speech reader$25$25$25$25  
Surround sound    $250$250
Telematics service, such as OnStar$200$200$200$200  
Text dictation$50$50$50$50  
Voice control for external devices$0$0$0$0  
Wi-Fi hotspot    $50$50
Instruments, Lights, and Mirrors 
Fog light, rear    $100$100
Fog lights$125$125$125$125  
Headlight washers$50$50$50$50  
Large energy flow and fuel economy display   $25  
LED headlights    $1000$1000
Steering-linked headlights$150$150$150$150  
Xenon HID headlights$500$500$500$500  
Seats and Interior Trim 
Cooled or ventilated front seats    $300 
Door sill trim plates$100$100$100$100  
Illuminated door sill trim plates    $200$200
Leather door panel trim     $250
Manual thigh support length adjuster, driver seat$50$50$50$50  
Manual thigh support length adjuster, passenger seat$50$50$50$50  
Metal pedals     $75
Power seatback bolsters, driver seat$100$100$100$100  
Power seatback bolsters, passenger seat$100$100$100$100  
Wood trim $300$300$300$300$300
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable     $1000
Sport suspension (upgrade)$0$0$0  $0
Transmission 
Launch control$100$100$100$100  
Total Value of Features$2,840$4,290$3,140$4,315$7,590$9,015
Value of Feature Adjustments$0$1,450$300$1,475$4,750$6,175
Value of Feature Adjustments0-1,337-277-1,360-4,423-5,749

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Specifications Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20142018
Model3-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase110.6 in114.6 in
Length182.5 in194.2 in
Width71.3 in73.8 in
Height56.3 in57.8 in
Curb Weight3,411 lb.3,804 lb.
Fuel Capacity15.8 gal.19.8 gal.
Row 1 Headroom40.3 in37.2 in
Row 1 Shoulder Room55.1 in57.5 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.3 in
Row 2 Legroom35.1 in37.4 in
Cargo Volume13.0 ft314.1 ft3

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Option Package Details
BMW 3-Series 328i

Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested245091%
Total Not Requested2509%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested144097%
Total Not Requested503%

Option Package Details
BMW 3-Series 328d

Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested245091%
Total Not Requested2509%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested144097%
Total Not Requested503%

Option Package Details
BMW 3-Series 335i

Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested155086%
Total Not Requested25014%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested144097%
Total Not Requested503%

Option Package Details
BMW 3-Series ActiveHybrid 3

Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested155086%
Total Not Requested25014%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested144097%
Total Not Requested503%

Option Package Details
Audi A6 / S6 A6 3.0T

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested150088%
Total Not Requested20012%
Prestige Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power 4-way lumbar adjuster, passenger seat150Yes
Around view cameras300Yes
Wide-view front camera150Yes
Hands-free trunk or liftgate100Yes
Wide-view rear camera0No
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Power trunk closer350No
Head-up display (HUD)350Yes
Total Requested140068%
Total Not Requested65032%

Option Package Details
Audi A6 / S6 S6 4.0 TFSI

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested150088%
Total Not Requested20012%
Prestige Package
FeatureValueRequested?
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Power trunk closer350No
Head-up display (HUD)350Yes
Around view cameras300Yes
Wide-view front camera150Yes
Hands-free trunk or liftgate100Yes
Wide-view rear camera0No
Total Requested125078%
Total Not Requested35022%

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