BMW 3-Series BMW 3-Series 2014 Audi A6 / S6 Audi A6 / S6 2016

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BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $54,050

BMW 3-Series 328d   
Difference: $10,900

Lowest Total Invoice: $49,855

BMW 3-Series 328d   
Difference: $10,619

Calculate Payments

  Down Payment Interest Rate Term
Model Year20142016
Model3-SeriesA6 / S6
Trim328dA6 3.0 TDI
Body4dr Sedan4dr Sedan
Base Price $38,600 $59,500
Base Invoice $35,690 $55,337
Premium Package 3,100  
Driver Assistance Plus 1,900  
Navigation system 2,150  
Driver Assistance Package 950 2,550
Steering-linked headlights 900  
Cold Weather Package 950 500
Sunshade, rear, power 575  
Metallic paint (extra cost) 550 575
Auto-dimming headlights 250  
Adaptive cruise control, all-speed 1,200  
AWD 2,000  
Warm Weather Package   900
Premium Package 2,820  
Driver Assistance Plus 1,730  
Navigation system 1,955  
Driver Assistance Package 865 2,371
Steering-linked headlights 820  
Cold Weather Package 865 467
Sunshade, rear, power 525  
Metallic paint (extra cost) 500 536
Auto-dimming headlights 230  
Adaptive cruise control, all-speed 1,090  
AWD 1,840  
Warm Weather Package   838
Options (change) 14,525 4,525
Options (change) 13,240 4,212
Destination 925 925
Total Price $54,050 $64,950
Total Invoice $49,855 $60,474

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $10,850
TrueDelta Adjusted Invoice Difference: $10,572
Model Year20142016
Model3-SeriesA6 / S6
Trim328dA6 3.0 TDI
Body4dr Sedan4dr Sedan
Engine180hp I4 D240hp V6 D
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)31/43 MPG25/38 MPG
Audio (watts, speakers)205, 9?, 10
Tire (rear if not all the same)225/50-17245/45-18
Total Price$54,050$64,950
Adjustments for Features0-50
Feature-Adjusted Total Price$54,050$64,900
Total Invoice$49,855$60,474
Adjustments for Features0-47
Feature-Adjusted Total Invoice$49,855$60,427

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Features Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20142016
Model3-SeriesA6 / S6
Trim328dA6 3.0 TDI
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Hands-free trunk or liftgate$100 
Remote app$25 
Remote window/roof operation$15 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Collision preparation system, rear $100
Driver drowsiness monitor$150 
Hill descent control$250 
Lane departure prevention, steering-based $200
Pedestrian detection$50 
Radar- or camera-based collision preparation system $0
Rollover sensor $50
Secondary collision brake assist $25
Temporary spare tire $150
Tires, run-flat$150 
Wide-view rear camera $0
Cargo Management 
Air-conditioned storage compartment$50 
Cargo net $40
Rear seat pass-through $100
Climate Control 
Rear air vents with automatic controls $250
Rear air vents with manual controls$150 
Rear dual-zone climate control $125
Exterior 
Laminated front side windows $200
Infotainment 
4G LTE connectivity $0
App support$0 
iPod integration $100
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Text dictation$50 
USB port$25 
Voice control for external devices$0 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Fog light, rear $100
Fog lights$125 
Headlight washers$50 
Steering-linked headlights$150 
Seats and Interior Trim 
Door sill trim plates $100
Power 4-way lumbar adjuster, passenger seat$150 
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$5,215$5,265
Value of Feature Adjustments$0$50
Value of Feature Adjustments0-47

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Specifications Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20142016
Model3-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase110.6 in114.6 in
Length182.5 in194.2 in
Width71.3 in73.8 in
Height56.3 in57.8 in
Curb Weight3,620 lb.4,277 lb.
Fuel Capacity15.8 gal.19.8 gal.
Row 1 Headroom40.3 in37.2 in
Row 1 Shoulder Room55.1 in57.5 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.3 in
Row 2 Legroom35.1 in37.4 in
Cargo Volume13.0 ft314.1 ft3

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Option Package Details
BMW 3-Series 328d

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested220081%
Total Not Requested50019%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested109096%
Total Not Requested504%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%

Option Package Details
Audi A6 / S6 A6 3.0 TDI

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Warm Weather Package
FeatureValueRequested?
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Rear dual-zone climate control125No
Total Requested35074%
Total Not Requested12526%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention system, steering-based200No
Total Requested195091%
Total Not Requested2009%

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