BMW 3-Series BMW 3-Series 2013 Audi A6 / S6 Audi A6 / S6 2016

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BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $57,075

BMW 3-Series 328i   
Difference: $22,775

Lowest Total Invoice: $52,590

BMW 3-Series 328i   
Difference: $21,739

Calculate Payments

  Down Payment Interest Rate Term
Model Year201320132016
Model3-Series3-SeriesA6 / S6
Trim328i335iS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $36,850 $43,150 $70,900
Base Invoice $34,080 $39,880 $65,938
Premium Package 3,100 2,200  
Harman/Kardon 600W 16 speakers 875 875  
Technology Package 3,100 3,100  
Driver Assistance Package 1,900 1,900 2,550
Driver Assistance Plus 700 700  
Sunshade, rear, power 575 575  
Cold Weather Package 950 950 500
Sport Line 2,750 1,950  
Steering-linked headlights 900    
Adaptive cruise control, all-speed 2,400 2,400  
Steering-wheel-mounted transmission controls 500 500  
Adaptive dampers - electrical 1,000 1,000  
Metallic paint (extra cost) 550 550 575
Prestige Package     4,400
Premium Package 2,820 2,000  
Harman/Kardon 600W 16 speakers 795 795  
Technology Package 2,820 2,820  
Driver Assistance Package 1,730 1,730 2,371
Driver Assistance Plus 635 635  
Sunshade, rear, power 525 525  
Cold Weather Package 865 865 467
Sport Line 2,505 1,775  
Steering-linked headlights 820    
Adaptive cruise control, all-speed 2,185 2,185  
Steering-wheel-mounted transmission controls 475 475  
Adaptive dampers - electrical 910 910  
Metallic paint (extra cost) 500 500 536
Prestige Package     4,092
Options (change) 19,300 16,700 8,025
Options (change) 17,585 15,215 7,466
Destination 925 925 925
Total Price $57,075 $60,775 $79,850
Total Invoice $52,590 $56,020 $74,329

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $15,925
TrueDelta Adjusted Invoice Difference: $15,363
Model Year201320132016
Model3-Series3-SeriesA6 / S6
Trim328i335iS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6450hp V8
TransmissionM6T8S7
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG18/27 MPG
Audio (watts, speakers)600, 16600, 16630, 14
Tire (rear if not all the same)225/45-18225/45-18255/40-19
Total Price$57,075$60,775$79,850
Adjustments for Features0-1,150-6,850
Feature-Adjusted Total Price$57,075$59,625$73,000
Cost Above Minimum$0$2,550$0
Total Invoice$52,590$56,020$74,329
Adjustments for Features0-1,060-6,376
Feature-Adjusted Total Invoice$52,590$54,960$67,953
Cost Above Minimum$0$2,370$0

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Features Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year201320132016
Model3-Series3-SeriesA6 / S6
Trim328i335iS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150  
8-speed manually-shiftable automatic $1300 
7-speed automated manual  $1200
RWD$0$0 
AWD  $1700
Accessories 
Power trunk closer  $350
Proximity key  $250
Remote app$25$25 
Remote window/roof operation$15$15 
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Automatic braking, low-speed  $200
Collision preparation system, rear  $100
Lane departure prevention, steering-based  $200
Radar- or camera-based collision preparation system  $0
Rollover sensor  $50
Secondary collision brake assist  $25
Temporary spare tire  $150
Tires, run-flat$150$150 
Wide-view rear camera  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Rear seat pass-through  $100
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Engine / Motor 
Dual-mode exhaust, switchable  $500
Exterior 
Bright-finished exhaust tip(s)  $25
Laminated front side windows  $200
Infotainment 
4G LTE connectivity  $0
App support$0$0 
Handwriting recognition  $200
In-vehicle Internet  $150
iPod integration  $100
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SD Card slot  $25
Siri Eyes Free support  $0
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar$200$200 
Traffic + travel information  $25
Traffic information$25$25 
USB port$25$25 
Voice control for external devices$0$0 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Fog light, rear  $100
Fog lights$125$125 
Headlight washers$50$50 
LED headlights  $1000
Steering-linked headlights$150$150 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Door sill trim plates$100$100 
Illuminated door sill trim plates  $200
Leather door panel trim  $250
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Metal pedals  $75
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable  $1000
Total Value of Features$2,540$3,690$9,390
Value of Feature Adjustments$0$1,150$6,850
Value of Feature Adjustments0-1,060-6,376

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Specifications Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20132016
Model3-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase110.6 in114.6 in
Length182.5 in194.2 in
Width71.3 in73.8 in
Height56.3 in57.8 in
Curb Weight3,713 lb.4,486 lb.
Fuel Capacity15.8 gal.19.8 gal.
Row 1 Headroom40.3 in37.2 in
Row 1 Shoulder Room55.1 in57.5 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.3 in
Row 2 Legroom35.1 in37.4 in
Cargo Volume13.0 ft314.1 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Satellite radio - one year subscription250No
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested220090%
Total Not Requested25010%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
App support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Telematics service, such as OnStar200No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25No
Total Requested111582%
Total Not Requested25018%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1250100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Forward collision alert200Yes
Speed limit information0No
Total Requested400100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%

Option Package Details
BMW 3-Series 335i

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested130084%
Total Not Requested25016%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
App support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Telematics service, such as OnStar200No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25No
Total Requested111582%
Total Not Requested25018%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1250100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Forward collision alert200Yes
Speed limit information0No
Total Requested400100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%

Option Package Details
Audi A6 / S6 S6 4.0 TFSI

Prestige Package
FeatureValueRequested?
Power decklid350No
Head-up display (HUD)350Yes
Surround sound250Yes
Interior lights, additional0No
Illuminated door sill trim plates100No
LED headlights500No
Bose, 630W, 14 speakers (with subwoofer)350No
Hands-free trunk or liftgate100Yes
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Total Requested105045%
Total Not Requested130055%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Around view cameras300Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention system, steering-based200No
Total Requested155072%
Total Not Requested60028%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%

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