| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Audi A6 / S6 Invoice Comparison
Lowest Total Price: $56,960 BMW 3-Series 328d | ||
| Difference: $9,390 | ||
Lowest Total Invoice: $54,200 BMW 3-Series 328d | ||
| Difference: $7,576 | ||
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| Model Year | 2018 | 2016 |
| Model | 3-Series | A6 / S6 |
| Trim | 328d | A6 3.0 TDI |
| Body | 4dr Sedan | 4dr Sedan |
| Base Price | $41,750 | $59,500 |
| Base Invoice | $40,110 | $55,337 |
| Convenience Tier | 1,750 | |
| Luxury Design | 0 | |
| Obstacle detection, rear | 600 | |
| Sunshade, rear, power | 575 | |
| Executive Tier | 3,100 | |
| Premium Tier | 2,900 | |
| Driving Assistance Package | 500 | |
| Metallic paint (extra cost) | 550 | 575 |
| Blind spot warning system | 500 | |
| Heated second row seats | 350 | |
| Heated steering wheel | 190 | |
| Adaptive cruise control, all-speed | 1,200 | |
| AWD | 2,000 | |
| Cold Weather Package | 500 | |
| Warm Weather Package | 900 | |
| Driver Assistance Package | 2,550 | |
| LED headlights | 1,400 | |
| Convenience Tier | 1,610 | |
| Luxury Design | 0 | |
| Obstacle detection, rear | 550 | |
| Sunshade, rear, power | 530 | |
| Executive Tier | 2,850 | |
| Premium Tier | 2,670 | |
| Driving Assistance Package | 460 | |
| Metallic paint (extra cost) | 505 | 536 |
| Blind spot warning system | 460 | |
| Heated second row seats | 320 | |
| Heated steering wheel | 175 | |
| Adaptive cruise control, all-speed | 1,105 | |
| AWD | 1,860 | |
| Cold Weather Package | 467 | |
| Warm Weather Package | 838 | |
| Driver Assistance Package | 2,371 | |
| LED headlights | 1,302 | |
| Options (change) | 14,215 | 5,925 |
| Options (change) | 13,095 | 5,514 |
| Destination | 995 | 925 |
| Total Price | $56,960 | $66,350 |
| Total Invoice | $54,200 | $61,776 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Audi A6 / S6 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6
| Lowest Adjusted Price and Invoice: BMW 3-Series 328d | ||
| TrueDelta Adjusted Price Difference: $10,590 | ||
| TrueDelta Adjusted Invoice Difference: $8,718 | ||
| Model Year | 2018 | 2016 |
| Model | 3-Series | A6 / S6 |
| Trim | 328d | A6 3.0 TDI |
| Body | 4dr Sedan | 4dr Sedan |
| Engine | 180hp I4 D | 240hp V6 D |
| Transmission | T8 | T8 |
| Drivetrain | AWD | AWD |
| EPA Fuel Economy (city/highway) | 30/40 MPG | 25/38 MPG |
| Audio (watts, speakers) | 205, 9 | ?, 10 |
| Tire (rear if not all the same) | 225/50-17 | 245/45-18 |
| Total Price | $56,960 | $66,350 |
| Adjustments for Features | -1,200 | 0 |
| Feature-Adjusted Total Price | $55,760 | $66,350 |
| Total Invoice | $54,200 | $61,776 |
| Adjustments for Features | -1,142 | 0 |
| Feature-Adjusted Total Invoice | $53,058 | $61,776 |
Features Comparison: BMW 3-Series vs. Audi A6 / S6
| Model Year | 2018 | 2016 |
| Model | 3-Series | A6 / S6 |
| Trim | 328d | A6 3.0 TDI |
| Body | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 |
| AWD | $1700 | $1700 |
| Accessories | ||
| Hands-free trunk or liftgate | $100 | |
| Remote app | $25 | |
| Remote window/roof operation | $15 | |
| Semi-automated parking system | $500 | |
| Tilt/telescoping steering wheel, manual | $250 | |
| Tilt/telescoping steering wheel, power | $350 | |
| Brakes, Airbags, and Other Safety | ||
| Active or whiplash-reducing head restraints, front seats | $0 | |
| Collision preparation system, rear | $100 | |
| Hill descent control | $250 | |
| Lane departure prevention, steering-based | $200 | |
| Pedestrian detection | $50 | |
| Radar- or camera-based collision preparation system | $0 | |
| Rollover sensor | $50 | |
| Secondary collision brake assist | $25 | |
| Temporary spare tire | $150 | |
| Tires, run-flat | $150 | |
| Wide-view rear camera | $0 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo net | $40 | |
| Rear seat pass-through | $100 | |
| Climate Control | ||
| Rear air vents with automatic controls | $250 | |
| Rear air vents with manual controls | $150 | |
| Rear dual-zone climate control | $125 | |
| Exterior | ||
| Laminated front side windows | $200 | |
| Infotainment | ||
| App support | $0 | |
| iPod integration | $100 | |
| Navigation map updates, three years | $0 | |
| S Voice support | $0 | |
| Satellite radio | $200 | |
| Satellite radio - one year subscription | $250 | |
| SD Card slot | $25 | |
| Telematics service, such as OnStar | $200 | |
| USB port | $25 | |
| Voice control for external devices | $0 | |
| Wi-Fi hotspot | $50 | |
| Instruments, Lights, and Mirrors | ||
| Auto-dimming passenger-side mirror | $75 | |
| Fog light, rear | $100 | |
| Fog lights | $125 | |
| Head-up display (HUD) | $350 | |
| Large color reconfigurable instrument cluster display | $250 | |
| Steering-linked headlights | $150 | |
| Seats and Interior Trim | ||
| Manual thigh support length adjuster, driver seat | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | |
| Power seatback bolsters, driver seat | $100 | |
| Power seatback bolsters, passenger seat | $100 | |
| Total Value of Features | $6,340 | $5,140 |
| Value of Feature Adjustments | $1,200 | $0 |
| Value of Feature Adjustments | -1,142 | 0 |
Specifications Comparison: BMW 3-Series vs. Audi A6 / S6
| Model Year | 2018 | 2016 |
| Model | 3-Series | A6 / S6 |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 114.6 in |
| Length | 182.5 in | 194.2 in |
| Width | 71.3 in | 73.8 in |
| Height | 56.3 in | 57.8 in |
| Curb Weight | 3,695 lb. | 4,277 lb. |
| Fuel Capacity | 15.8 gal. | 19.8 gal. |
| Row 1 Headroom | 40.3 in | 37.2 in |
| Row 1 Shoulder Room | 55.1 in | 57.5 in |
| Row 1 Legroom | 42.0 in | 41.3 in |
| Row 2 Headroom | 37.7 in | 37.8 in |
| Row 2 Shoulder Room | 55.1 in | 56.3 in |
| Row 2 Legroom | 35.1 in | 37.4 in |
| Cargo Volume | 13.0 ft3 | 14.1 ft3 |
Option Package Details
BMW 3-Series 328d
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1300 | 72% |
| Total Not Requested | 500 | 28% |
| Luxury Design | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
| Executive Tier | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Large color reconfigurable instrument cluster display | 250 | No |
| Steering-linked headlights | 150 | No |
| Auto-dimming headlights | 200 | Yes |
| Semi-automated parking system | 500 | No |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Total Requested | 1550 | 63% |
| Total Not Requested | 900 | 37% |
| Premium Tier | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Head-up display (HUD) | 350 | No |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| In-vehicle Internet | 150 | Yes |
| Handwriting recognition | 200 | Yes |
| Siri Eyes Free support | 0 | Yes |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | Yes |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| Remote app | 25 | No |
| Total Requested | 1290 | 77% |
| Total Not Requested | 375 | 23% |
| Driving Assistance Package | ||
| Feature | Value | Requested? |
| Lane departure warning | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 600 | 92% |
| Total Not Requested | 50 | 8% |
Option Package Details
Audi A6 / S6 A6 3.0 TDI
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
| Warm Weather Package | ||
| Feature | Value | Requested? |
| Sunshades, second row | 125 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Rear dual-zone climate control | 125 | No |
| Total Requested | 350 | 74% |
| Total Not Requested | 125 | 26% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | Yes |
| Wide-view rear camera | 0 | No |
| Lane departure prevention system, steering-based | 200 | No |
| Total Requested | 1950 | 91% |
| Total Not Requested | 200 | 9% |
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