BMW 7-Series BMW 7-Series 2016 Audi A8 Audi A8 2011

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BMW 7-Series vs. Audi A8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A8 Invoice Comparison

Lowest Total Price: $111,475

Audi A8 A8 L   
Difference: $8,770

Lowest Total Invoice: $103,735

Audi A8 A8 L   
Difference: $7,435

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162011
Model7-SeriesA8
Trim750iA8 L
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $94,400 $84,000
Base Invoice $87,530 $78,120
Driver Assistance Plus II 1,700  
Driver Assistance Plus 1,900  
Night vision 2,300 2,300
Rear Executive Lounge Seating Package 5,750  
Luxury Seating Package with Cold Weather 3,900  
Executive Package 3,200  
Interior Design Package 1,800  
AWD 3,000  
Active steering 1,150  
Temporary spare tire 150  
Executive Rear Seat Package   12,500
Premium Package   2,000
Drive Select Plus Package   2,300
Driver Assistance Package   3,000
Panoramic sunroof with venting rear panel   1,300
Heated steering wheel   300
Synthetic suede headliner   1,500
LED headlights   1,400
Driver Assistance Plus II 1,545  
Driver Assistance Plus 1,730  
Night vision 2,095 2,139
Rear Executive Lounge Seating Package 5,235  
Luxury Seating Package with Cold Weather 3,550  
Executive Package 2,910  
Interior Design Package 1,640  
AWD 2,760  
Active steering 1,045  
Temporary spare tire 135  
Executive Rear Seat Package   11,626
Premium Package   1,860
Drive Select Plus Package   2,139
Driver Assistance Package   2,790
Panoramic sunroof with venting rear panel   1,209
Heated steering wheel   279
Synthetic suede headliner   1,396
LED headlights   1,302
Options (change) 24,850 26,600
Options (change) 22,645 24,740
Destination 995 875
Total Price $120,245 $111,475
Total Invoice $111,170 $103,735

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A8

Lowest Adjusted Price and Invoice: Audi A8 A8 L
TrueDelta Adjusted Price Difference: $3,445
TrueDelta Adjusted Invoice Difference: $2,512
Model Year20162011
Model7-SeriesA8
Trim750iA8 L
Body4dr Sedan, ext.4dr Sedan, ext.
Engine445hp V8372hp V8
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)16/25 MPG17/27 MPG
Audio (watts, speakers)600, 16630, 14
Tire (rear if not all the same)245/45-19255/45-19
Total Price$120,245$111,475
Adjustments for Features-5,3250
Feature-Adjusted Total Price$114,920$111,475
Total Invoice$111,170$103,735
Adjustments for Features-4,9230
Feature-Adjusted Total Invoice$106,247$103,735

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Features Comparison: BMW 7-Series vs. Audi A8

Model Year20162011
Model7-SeriesA8
Trim750iA8 L
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
AC power outlet $100
Adaptive cruise control, all-speed $850
Adaptive cruise control, all-speed, road sign aware$1000 
Hands-free trunk or liftgate$100 
Low-speed semi-autonomous driving$100 
Remote app$25 
Semi-automated parking system$500 
Brakes, Airbags, and Other Safety 
Animal detection, night$50 
Around view cameras$500 
Automatic braking, high-speed or partial$200 
Cross-traffic warning, rear$100 
Driver drowsiness monitor$150 
Full-size spare tire $225
Hill descent control$250 
Lane keeping assist$400 
Pedestrian detection$50 
Rear side airbags $300
Rearview camera $200
Side collision intervention$200 
Temporary spare tire$150 
Tires, run-flat$150 
Wide-view front camera$150 
Cargo Management 
Air-conditioned storage compartment$50 
Refrigerated storage compartment $250
Ski sack$50 
Climate Control 
Wiper de-icer$25 
Drivetrain 
Active rear differential $500
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Exterior 
Active grille shutters$0 
Panoramic sunroof$1200 
Panoramic sunroof with venting rear panel $1500
Infotainment 
4G LTE connectivity$0 
App support$0 
Concierge Services - 3 year subscription$150 
Gesture control system$100 
In-vehicle Internet$150 
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Siri Eyes Free support$0 
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Text dictation$50 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices$0 
Voice recorder$0 
Wi-Fi hotspot$50 
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Analog clock $25
Auto-dimming headlights$200 
Compass$0 
Fog light, rear $100
Head-up display (HUD)$350 
Interior ambient lighting $150
Interior ambient lighting, configurable$150 
Large color reconfigurable instrument cluster display$250 
Seats and Interior Trim 
Ceramic controls$0 
Heated front row armrests$100 
Heated second row armrests$100 
Massage, passenger seat$100 
Memory system, second row seats $150
Power headrest height adjuster, passenger seat $50
Power headrest height adjuster, second row seats$75 
Power seat belt height adjusters, front row $25
Power thigh bolsters, driver seat $100
Power thigh support length adjuster, passenger seat$100 
Power tilt adjuster, second row seats$150 
Power upper seatback recliner, passenger seat$100 
Power upper seatback recliner, second row seats$150 
Upgraded floor mats$0 
Upholstered instrument panel $300
Upholstered instrument panel, leather$1000 
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable $1000
Rear air springs, auto-leveling$350 
Rear wheel steering$1500 
Transmission 
Launch control$100 
Total Value of Features$14,400$9,075
Value of Feature Adjustments$5,325$0
Value of Feature Adjustments-4,9230

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Specifications Comparison: BMW 7-Series vs. Audi A8

Model Year20162011
Model7-SeriesA8
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase126.4 in122.9 in
Length206.6 in207.4 in
Width74.8 in76.7 in
Height58.2 in57.9 in
Curb Weight4,610 lb.4,453 lb.
Fuel Capacity20.6 gal.23.8 gal.
Row 1 Headroom39.9 in37.2 in
Row 1 Shoulder Room61.2 in59.1 in
Row 1 Legroom41.4 in41.4 in
Row 2 Headroom38.9 in39.1 in
Row 2 Shoulder Room61.0 in57.8 in
Row 2 Legroom44.4 in42.9 in
Cargo Volume18.2 ft313.2 ft3

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Option Package Details
BMW 7-Series 750i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Parking guidance system - active500No
Rear cross-traffic detection100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested80042%
Total Not Requested110058%
Rear Executive Lounge Seating Package
FeatureValueRequested?
Second-row buckets500Yes
Second-row high console250Yes
Rear seat audio controls25No
Foldaway tray table, second row75Yes
Entertainment system with dual headrest screens1200Yes
Power footrest, right rear seat250Yes
Total Requested227599%
Total Not Requested251%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150Yes
Heated front row armrests100No
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Power headrest height adjuster, second row seats75No
Power tilt adjuster, second row seats150No
Power upper seatback recliner, second row seats150No
Heated second row armrests100No
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested102562%
Total Not Requested62538%
Executive Package
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100No
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Total Requested62544%
Total Not Requested80056%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%

Option Package Details
Audi A8 A8 L

Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Executive Rear Seat Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Second-row buckets500Yes
Second-row high console250Yes
Massage, second row seats150Yes
AC power outlet100No
Refrigerated storage compartment200No
Foldaway tray table, second row75Yes
Entertainment system with dual headrest screens1200Yes
Power footrest, right rear seat250Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Memory system, second row seats150No
Rear dual-zone climate control125Yes
Heated second row seats200Yes
Illuminated vanity mirrors, rear seat100Yes
Rear air vents with automatic controls150Yes
Total Requested357589%
Total Not Requested45011%
Premium Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Cooled or ventilated front seats300Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100No
Massage, driver seat100Yes
Massage, passenger seat100No
Total Requested50056%
Total Not Requested40044%
Drive Select Plus Package
FeatureValueRequested?
Active steering1000Yes
Active rear differential500No
Total Requested100067%
Total Not Requested50033%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Total Requested1500100%
Total Not Requested00%

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