BMW 7-Series BMW 7-Series 2017 Audi A8 / S8 Audi A8 / S8 2014

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BMW 7-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $143,695

Audi A8 / S8 A8 L W12   
Difference: $11,250

Lowest Total Invoice: $133,849

Audi A8 / S8 A8 L W12   
Difference: $10,836

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172014
Model7-SeriesA8 / S8
TrimAlpina B7A8 L W12
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $137,000 $135,900
Base Invoice $128,090 $126,388
Night vision 2,300 2,300
Driver Assistance Plus 1,900  
Driver Assistance Plus II 1,700  
Rear Executive Lounge Seating Package 5,750  
Luxury Seating Package with Cold Weather 3,900  
Synthetic suede headliner 1,400  
Dark-colored headliner (optional) 0  
Driver Assistance Package   2,500
Night vision 2,115 2,139
Driver Assistance Plus 1,750  
Driver Assistance Plus II 1,565  
Rear Executive Lounge Seating Package 5,290  
Luxury Seating Package with Cold Weather 3,590  
Synthetic suede headliner 1,290  
Dark-colored headliner (optional) 0  
Driver Assistance Package   2,327
Options (change) 16,950 4,800
Options (change) 15,600 4,466
Destination 995 895
Gas Tax 0 2,100
Total Price $154,945 $143,695
Total Invoice $144,685 $133,849

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L W12
TrueDelta Adjusted Price Difference: $5,975
TrueDelta Adjusted Invoice Difference: $5,910
Model Year20172014
Model7-SeriesA8 / S8
TrimAlpina B7A8 L W12
Body4dr Sedan, ext.4dr Sedan, ext.
Engine600hp V8500hp W12
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)16/24 MPG15/26 MPG
Audio (watts, speakers)600, 16630, 14
Tire (rear if not all the same)255/40-20265/40-20
Total Price$154,945$143,695
Adjustments for Features-5,2750
Feature-Adjusted Total Price$149,670$143,695
Total Invoice$144,685$133,849
Adjustments for Features-4,9260
Feature-Adjusted Total Invoice$139,759$133,849

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Features Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year20172014
Model7-SeriesA8 / S8
TrimAlpina B7A8 L W12
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Adaptive cruise control, all-speed $850
Adaptive cruise control, all-speed, road sign aware$1000 
Display key$50 
Low-speed semi-autonomous driving$100 
Remote app$25 
Semi-automated parking system$500 
Brakes, Airbags, and Other Safety 
Animal detection, night$50 
Automatic braking, high-speed or partial$200 
Collision preparation system, rear $100
Cross-traffic warning, rear$100 
Driver drowsiness monitor$150 
Full-size spare tire $225
Hill descent control$250 
Lane keeping assist$400 
Pedestrian detection$50 
Rear side airbags $300
Side collision intervention$200 
Wide-view rear camera $0
Cargo Management 
Rear seat pass-through $100
Climate Control 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop$150 
Raised top speed limiter$0 
Exterior 
Active grille shutters$0 
Laminated front side windows $200
Laminated rear side windows $100
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Panoramic sunroof with venting rear panel $1500
Rear spoiler$200 
Infotainment 
4G LTE connectivity$0 
App support$0 
Concierge Services - 3 year subscription$150 
Gesture control system$100 
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Siri Eyes Free support$0 
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Text dictation$50 
Voice control for external devices$0 
Voice recorder$0 
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Analog clock $25
Auto-dimming passenger-side mirror $75
Compass$0 
Fog light, rear $100
Head-up display (HUD)$350 
Interior ambient lighting $150
Interior ambient lighting, configurable$150 
Large color reconfigurable instrument cluster display$250 
Seats and Interior Trim 
Ceramic controls$0 
Door sill trim plates $100
Foldaway tray table, second row$75 
Heated front row armrests$100 
Heated second row armrests$100 
Illuminated door sill trim plates$200 
Memory system, second row seats $150
Power 4-way lumbar adjuster, passenger seat $150
Power footrest, right rear seat$250 
Power headrest height adjuster, passenger seat $50
Power headrest height adjuster, second row seats$75 
Power seat belt height adjusters, front row $25
Power seatback bolsters, passenger seat $100
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power tilt adjuster, second row seats$150 
Power upper seatback recliner, second row seats$150 
Upholstered instrument panel $300
Upholstered instrument panel, leather$1000 
Suspension, Wheels, and Tires 
Active stabilizer bars$500 
Air suspension, auto-leveling and height adjustable $1000
Camera-linked adaptive suspension$500 
Rear air springs, auto-leveling$350 
Rear wheel steering$1500 
Sport suspension (upgrade)$0 
Transmission 
Launch control$100 
Total Value of Features$14,300$9,025
Value of Feature Adjustments$5,275$0
Value of Feature Adjustments-4,9260

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Specifications Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year20172014
Model7-SeriesA8 / S8
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase126.4 in122.9 in
Length206.6 in207.4 in
Width74.8 in76.7 in
Height58.2 in57.9 in
Curb Weight4,755 lb.4,784 lb.
Fuel Capacity20.6 gal.23.8 gal.
Row 1 Headroom39.9 in37.2 in
Row 1 Shoulder Room61.2 in59.1 in
Row 1 Legroom41.4 in41.4 in
Row 2 Headroom38.9 in39.1 in
Row 2 Shoulder Room61.0 in57.8 in
Row 2 Legroom44.4 in42.9 in
Cargo Volume18.2 ft313.2 ft3

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Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Rear cross-traffic detection100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%
Rear Executive Lounge Seating Package
FeatureValueRequested?
Second-row buckets500Yes
Second-row high console250Yes
Rear seat audio controls25No
Foldaway tray table, second row75No
Entertainment system with dual headrest screens1200Yes
Power footrest, right rear seat250No
Total Requested195085%
Total Not Requested35015%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150Yes
Heated second row armrests100No
Heated front row armrests100No
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Power headrest height adjuster, second row seats75No
Power tilt adjuster, second row seats150No
Power upper seatback recliner, second row seats150No
Total Requested72556%
Total Not Requested57544%

Option Package Details
Audi A8 / S8 A8 L W12

Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Radar- or camera-based collision preparation system0Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Total Requested1300100%
Total Not Requested00%

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