BMW 7-Series BMW 7-Series 2008 Toyota Prius Prime Toyota Prius Prime 2018

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BMW 7-Series vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $29,944

Toyota Prius Prime Advanced   
Difference: $55,276

Lowest Total Invoice: $28,527

Toyota Prius Prime Advanced   
Difference: $50,023

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  Down Payment Interest Rate Term
Model Year200820082018
Model7-Series7-SeriesPrius Prime
Trim750Li760LiAdvanced
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Base Price $79,900 $124,100 $33,300
Base Invoice $73,690 $114,350 $31,968
Proximity key 1,000 1,000  
Adaptive cruise control 2,400 2,400  
HD radio 350 350  
Heated steering wheel 150    
Satellite radio - one year subscription 595 595  
Floor mats     224
Proximity key 910 910  
Adaptive cruise control 2,135 2,135  
HD radio 315 315  
Heated steering wheel 135    
Satellite radio - one year subscription 540 540  
Floor mats     139
Options (change) 4,495 4,345 224
Options (change) 4,035 3,900 139
Destination 825 825 920
Gas Tax 0 1,700 -4,500
Total Price $85,220 $130,970 $29,944
Total Invoice $78,550 $120,775 $28,527

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 7-Series dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $52,886
TrueDelta Adjusted Invoice Difference: $47,820
Model Year200820082018
Model7-Series7-SeriesPrius Prime
Trim750Li760LiAdvanced
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Engine360hp V8438hp V1295hp I4 PiH
TransmissionT6T6CVT
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)200, 10420, 13?, 10
Tire (rear if not all the same)245/50-18245/45-19195/65-15
Total Price$85,220$130,970$29,944
Adjustments for Features-2,390-8,1900
Feature-Adjusted Total Price$82,830$122,780$29,944
Cost Above Minimum$0$39,950$0
Total Invoice$78,550$120,775$28,527
Adjustments for Features-2,203-7,5520
Feature-Adjusted Total Invoice$76,347$113,223$28,527
Cost Above Minimum$0$36,876$0

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Features Comparison: BMW 7-Series vs. Toyota Prius Prime

Model Year200820082018
Model7-Series7-SeriesPrius Prime
Trim750Li760LiAdvanced
Body4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
CVT  $1000
RWD$0$0 
FWD  $0
Accessories 
Adaptive cruise control$600$600 
Adaptive cruise control, all-speed  $850
Integrated hands-free telephone$500$500 
Power door closers $300 
Power trunk closer $350 
Remote climate control  $25
Remote window/roof operation$15$15 
Semi-automated parking system  $500
Sunshade, rear, power $225 
Sunshades, second row, power $225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Backup collision intervention  $150
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Forward collision warning  $200
Full-size spare tire$225$225 
Knee airbag, passenger$75$75 
Lane departure prevention, steering-based  $200
Lane departure warning  $200
Pedestrian detection  $50
Radar- or camera-based collision preparation system  $0
Rearview camera  $200
Seat cushion airbag, passenger  $75
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo cover  $75
Cargo mat  $40
Overhead sunglass holder  $25
Rear seat pass-through $100 
Second-row low console  $100
Ski sack $50 
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Rear air vents with manual controls$150$150 
Rear dual-zone climate control$125$125 
Residual heat$50$50 
Wiper de-icer$25$25 
Engine / Motor 
3.3 kW onboard charger  $0
9 kWh battery pack  $0
Automatic start / stop  $150
Exterior 
Active grille shutters  $0
Sunroof$900$900 
Infotainment 
App support  $0
Bluetooth audio streaming  $25
CD changer, in-dash $325 
CD player$125 $125
DVD-compatible player  $0
Larger infotainment display  $0
MP3-compatible player $50$50
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Siri Eyes Free support  $0
SMS text-to-speech reader  $25
Surround sound $250 
Traffic + travel information  $25
USB port  $25
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming headlights  $200
Auto-dimming passenger-side mirror$75$75 
Compass$0$0 
Detailed driving style feedback  $100
Digital instruments  $0
Fog light, rear$100$100 
Head-up display (HUD)  $350
Headlight washers$50$50 
Illuminated vanity mirrors, rear seat$100$100 
Interior ambient lighting$150$150 
Large energy flow and fuel economy display  $25
LED headlights  $1000
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Predictive driving advice  $0
Steering-linked headlights$150$150 
Tachometer$75$75 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats $300 
Cooled or ventilated second row seats $200 
Folding second row seats  $300
Heated second row seats $200 
Leather door panel trim$250$250 
Leather seating surfaces$900$900 
Leather-wrapped steering wheel$150$150 
Massage, driver seat $100 
Memory system, driver seat$200$200 
Memory system, passenger seat$150$150 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power 4-way lumbar adjuster, second row seats $225 
Power fore-aft adjuster, passenger seat$100$100 
Power headrest height adjuster, driver seat$50$50 
Power headrest height adjuster, passenger seat$50$50 
Power headrest height adjuster, second row seats $75 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power recliner, passenger seat$100$100 
Power recliner, second row seats $150 
Power seat belt height adjusters, front row$25$25 
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Power thigh support length adjuster, driver seat$100$100 
Power thigh support length adjuster, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Power tilt adjuster, second row seats $150 
Power upper seatback recliner, driver seat$100$100 
Power upper seatback recliner, passenger seat$100$100 
Power upper seatback recliner, second row seats $150 
Synthetic leather seating surfaces  $0
Synthetic suede headliner $650 
Upholstered instrument panel, leather $1000 
Wood trim$300$300 
Suspension, Wheels, and Tires 
Active stabilizer bars$500$500 
Adaptive dampers - electrical $500 
Electronic systems calibration selector  $200
Rear air springs, auto-leveling $350 
Total Value of Features$10,005$15,805$7,615
Value of Feature Adjustments$2,390$8,190$0
Value of Feature Adjustments-2,203-7,5520

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Specifications Comparison: BMW 7-Series vs. Toyota Prius Prime

Model Year20082018
Model7-SeriesPrius Prime
Body4dr Sedan, ext.4dr Hatch
Wheelbase123.2 in106.3 in
Length203.9 in182.9 in
Width74.9 in69.3 in
Height58.7 in57.9 in
Curb Weight4,553 lb.3,366 lb.
Fuel Capacity23.3 gal.11.3 gal.
Row 1 Headroom39.2 in39.4 in
Row 1 Shoulder Room59.3 in54.2 in
Row 1 Hip Room0.0 in53.7 in
Row 1 Legroom41.3 in43.2 in
Row 2 Headroom38.5 in37.2 in
Row 2 Shoulder Room58.9 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom43.4 in33.4 in
Cargo Volume,
Minimum
18.0 ft319.8 ft3
Cargo Volume,
Maximum
18.00.0 ft3

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Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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