| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Toyota Prius Prime Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Toyota Prius Prime Invoice Comparison
Lowest Total Price: $30,243 Toyota Prius Prime Advanced | |||||
| Difference: $52,302 | |||||
Lowest Total Invoice: $28,752 Toyota Prius Prime Advanced | |||||
| Difference: $47,333 | |||||
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| Model Year | 2012 | 2012 | 2012 | 2012 | 2018 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Prius Prime |
| Trim | 740Li | 750Li | 760Li | Alpina B7 | Advanced |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch |
| Base Price | $75,500 | $88,200 | $137,300 | $126,500 | $33,300 |
| Base Invoice | $69,640 | $81,325 | $126,495 | $116,560 | $31,968 |
| Driver Assistance Package | 3,500 | 3,500 | 2,100 | ||
| Adaptive cruise control, all-speed | 2,400 | 2,400 | 2,400 | 2,400 | |
| App support | 250 | 250 | 250 | 250 | |
| Satellite radio - one year subscription | 350 | ||||
| Floor mats | 224 | ||||
| Illuminated door sill trim plates | 299 | ||||
| Driver Assistance Package | 3,185 | 3,185 | 1,910 | ||
| Adaptive cruise control, all-speed | 2,135 | 2,135 | 2,185 | 2,185 | |
| App support | 230 | 230 | 230 | 230 | |
| Satellite radio - one year subscription | 320 | ||||
| Floor mats | 139 | ||||
| Illuminated door sill trim plates | 225 | ||||
| Options (change) | 6,150 | 6,500 | 2,650 | 4,750 | 523 |
| Options (change) | 5,550 | 5,870 | 2,415 | 4,325 | 364 |
| Destination | 895 | 895 | 895 | 895 | 920 |
| Gas Tax | 0 | 1,000 | 1,700 | 1,000 | -4,500 |
| Total Price | $82,545 | $96,595 | $142,545 | $133,145 | $30,243 |
| Total Invoice | $76,085 | $89,090 | $131,505 | $122,780 | $28,752 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius Prime
| Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced | |||||
| TrueDelta Adjusted Price Difference: $48,697 | |||||
| TrueDelta Adjusted Invoice Difference: $44,010 | |||||
| Model Year | 2012 | 2012 | 2012 | 2012 | 2018 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Prius Prime |
| Trim | 740Li | 750Li | 760Li | Alpina B7 | Advanced |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch |
| Engine | 315hp I6 | 400hp V8 | 535hp V12 | 500hp V8 | 95hp I4 PiH |
| Transmission | T6 | T6 | T8 | T6 | CVT |
| Drivetrain | RWD | RWD | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 205, 10 | 600, 16 | 600, 16 | 600, 16 | ?, 10 |
| Tire (rear if not all the same) | 245/50-18 | 245/45-19 | 245/45-19 | 245/35-21 | 195/65-15 |
| Total Price | $82,545 | $96,595 | $142,545 | $133,145 | $30,243 |
| Adjustments for Features | -3,605 | -4,855 | -12,855 | -9,055 | 0 |
| Feature-Adjusted Total Price | $78,940 | $91,740 | $129,690 | $124,090 | $30,243 |
| Cost Above Minimum | $0 | $12,800 | $50,750 | $45,150 | $0 |
| Total Invoice | $76,085 | $89,090 | $131,505 | $122,780 | $28,752 |
| Adjustments for Features | -3,323 | -4,478 | -11,859 | -8,350 | 0 |
| Feature-Adjusted Total Invoice | $72,762 | $84,612 | $119,646 | $114,430 | $28,752 |
| Cost Above Minimum | $0 | $11,850 | $46,884 | $41,668 | $0 |
Features Comparison: BMW 7-Series vs. Toyota Prius Prime
| Model Year | 2012 | 2012 | 2012 | 2012 | 2018 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Prius Prime |
| Trim | 740Li | 750Li | 760Li | Alpina B7 | Advanced |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| 8-speed manually-shiftable automatic | $1300 | ||||
| CVT | $1000 | ||||
| RWD | $0 | $0 | $0 | $0 | |
| FWD | $0 | ||||
| Accessories | |||||
| Heated steering wheel | $100 | $100 | $100 | ||
| Power door closers | $300 | $300 | |||
| Power trunk closer | $350 | $350 | |||
| Proximity key | $250 | $250 | $250 | ||
| Remote app | $25 | $25 | $25 | $25 | |
| Remote climate control | $25 | ||||
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | ||||
| Sunshade, rear, power | $225 | $225 | |||
| Sunshades, second row, power | $225 | $225 | |||
| Tilt/telescoping steering wheel, manual | $250 | ||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||||
| Around view cameras | $500 | $500 | $500 | $500 | |
| Automatic braking, high-speed or partial | $200 | ||||
| Automatic braking, low-speed | $200 | ||||
| Backup collision intervention | $150 | ||||
| Cross-traffic warning, rear | $100 | ||||
| Knee airbag, passenger | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | ||||
| Pedestrian detection | $50 | ||||
| Rearview camera | $200 | ||||
| Seat cushion airbag, passenger | $75 | ||||
| Tires, run-flat | $150 | $150 | $150 | $150 | |
| Wide-view front camera | $150 | $150 | $150 | $150 | |
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Cargo cover | $75 | ||||
| Cargo mat | $40 | ||||
| Console with shifter | $150 | $150 | $150 | $150 | |
| Console without shifter | $150 | ||||
| Overhead sunglass holder | $25 | ||||
| Rear seat pass-through | $100 | $100 | |||
| Second-row low console | $100 | ||||
| Ski sack | $50 | $50 | |||
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | |
| Rear air vents with automatic controls | $250 | $250 | $250 | $250 | |
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
| Residual heat | $50 | $50 | $50 | $50 | |
| Wiper de-icer | $25 | $25 | $25 | $25 | |
| Engine / Motor | |||||
| 3.3 kW onboard charger | $0 | ||||
| 9 kWh battery pack | $0 | ||||
| Automatic start / stop | $150 | ||||
| Regenerative braking | $0 | $0 | |||
| Exterior | |||||
| Active grille shutters | $0 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
| Rear spoiler | $200 | ||||
| Sunroof | $900 | $900 | $900 | $900 | |
| Infotainment | |||||
| CD changer, remote | $200 | $200 | |||
| DVD-compatible player | $0 | $0 | $0 | ||
| Larger infotainment display | $0 | ||||
| Media drive | $15 | $15 | $15 | $15 | |
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | ||
| Siri Eyes Free support | $0 | ||||
| Surround sound | $250 | $250 | $250 | ||
| Traffic + travel information | $25 | ||||
| Traffic information | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Wireless charging station | $75 | ||||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
| Compass | $0 | $0 | $0 | $0 | |
| Cornering lights | $50 | $50 | $50 | $50 | |
| Detailed driving style feedback | $100 | ||||
| Digital instruments | $0 | ||||
| Headlight washers | $50 | $50 | $50 | $50 | |
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | |
| Interior ambient lighting | $150 | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | ||||
| LED headlights | $1000 | ||||
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | $50 | $50 | |
| Predictive driving advice | $0 | ||||
| Steering-linked headlights | $150 | $150 | $150 | $150 | |
| Tachometer | $75 | $75 | $75 | $75 | |
| Xenon HID headlights | $500 | $500 | $500 | $500 | |
| Seats and Interior Trim | |||||
| Ceramic controls | $0 | ||||
| Cooled or ventilated front seats | $300 | $300 | |||
| Cooled or ventilated second row seats | $200 | ||||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Folding second row seats | $300 | ||||
| Heated second row seats | $200 | $200 | |||
| Illuminated door sill trim plates | $200 | ||||
| Leather door panel trim | $250 | $250 | $250 | $250 | |
| Leather seating surfaces | $900 | $900 | $900 | $900 | |
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
| Massage, driver seat | $100 | $100 | |||
| Massage, passenger seat | $100 | $100 | |||
| Memory system, driver seat | $200 | $200 | $200 | $200 | |
| Memory system, passenger seat | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, second row seats | $225 | ||||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, second row seats | $75 | ||||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||||
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | |
| Power recliner, second row seats | $150 | ||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | ||
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | ||
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | ||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | ||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, second row seats | $150 | ||||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | ||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | ||
| Power upper seatback recliner, second row seats | $150 | ||||
| Synthetic leather seating surfaces | $0 | ||||
| Synthetic suede headliner | $650 | $650 | |||
| Upholstered instrument panel | $300 | $300 | |||
| Upholstered instrument panel, leather | $1000 | $1000 | |||
| Wood trim | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | |||||
| Active stabilizer bars | $500 | $500 | |||
| Active steering | $1000 | ||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Rear air springs, auto-leveling | $350 | $350 | $350 | ||
| Rear wheel steering | $1500 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |
| Total Value of Features | $9,470 | $10,720 | $18,720 | $14,920 | $5,865 |
| Value of Feature Adjustments | $3,605 | $4,855 | $12,855 | $9,055 | $0 |
| Value of Feature Adjustments | -3,323 | -4,478 | -11,859 | -8,350 | 0 |
Specifications Comparison: BMW 7-Series vs. Toyota Prius Prime
| Model Year | 2012 | 2018 |
| Model | 7-Series | Prius Prime |
| Body | 4dr Sedan, ext. | 4dr Hatch |
| Wheelbase | 126.4 in | 106.3 in |
| Length | 205.3 in | 182.9 in |
| Width | 74.9 in | 69.3 in |
| Height | 58.7 in | 57.9 in |
| Curb Weight | 4,433 lb. | 3,366 lb. |
| Fuel Capacity | 21.7 gal. | 11.3 gal. |
| Row 1 Headroom | 40.8 in | 39.4 in |
| Row 1 Shoulder Room | 59.2 in | 54.2 in |
| Row 1 Hip Room | 0.0 in | 53.7 in |
| Row 1 Legroom | 41.2 in | 43.2 in |
| Row 2 Headroom | 38.9 in | 37.2 in |
| Row 2 Shoulder Room | 57.6 in | 53.0 in |
| Row 2 Hip Room | 0.0 in | 51.6 in |
| Row 2 Legroom | 44.3 in | 33.4 in |
| Cargo Volume, Minimum | 17.7 ft3 | 19.8 ft3 |
| Cargo Volume, Maximum | 17.7 | 0.0 ft3 |
Option Package Details
BMW 7-Series 740Li
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Total Requested | 950 | 68% |
| Total Not Requested | 450 | 32% |
Option Package Details
BMW 7-Series 750Li
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Total Requested | 950 | 68% |
| Total Not Requested | 450 | 32% |
Option Package Details
BMW 7-Series Alpina B7
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Total Requested | 600 | 57% |
| Total Not Requested | 450 | 43% |
Option Package Details
Toyota Prius Prime Advanced
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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