BMW 7-Series BMW 7-Series 2017 Volkswagen Atlas Volkswagen Atlas 2018

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BMW 7-Series vs. Volkswagen Atlas Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Volkswagen Atlas Invoice Comparison

Lowest Total Price: $49,415

Volkswagen Atlas SEL Premium   
Difference: $37,530

Lowest Total Invoice: $47,427

Volkswagen Atlas SEL Premium   
Difference: $34,143

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172017201720172017201720172018
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesAtlas
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7SEL Premium
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr SUV
Base Price $81,500 $84,900 $89,100 $92,500 $94,600 $97,600 $153,800 $137,000 $48,490
Base Invoice $76,475 $79,605 $83,545 $86,675 $88,660 $91,420 $143,715 $128,090 $46,502
Driver Assistance Plus 1,900 1,900 1,900 1,900 1,900 1,900   1,900  
Cold Weather Package 400 400 400 400 400 400      
Driver Assistance Plus II 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700  
Temporary spare tire 150 150   150 150        
Apple CarPlay support 300 300 300 300 300 300   300  
Fog lights   0   0   0      
Driver Assistance Plus 1,750 1,750 1,750 1,750 1,750 1,750   1,750  
Cold Weather Package 370 370 370 370 370 370      
Driver Assistance Plus II 1,565 1,565 1,565 1,565 1,565 1,565 1,565 1,565  
Temporary spare tire 140 140   140 140        
Apple CarPlay support 275 275 275 275 275 275   275  
Fog lights   0   0   0      
Options (change) 4,450 4,450 4,300 4,450 4,450 4,300 1,700 3,900 0
Options (change) 4,100 4,100 3,960 4,100 4,100 3,960 1,565 3,590 0
Destination 995 995 995 995 995 995 995 995 925
Gas Tax 0 0 -4,668 -4,668 0 0 1,700 0 0
Total Price $86,945 $90,345 $89,727 $93,277 $100,045 $102,895 $158,195 $141,895 $49,415
Total Invoice $81,570 $84,700 $83,832 $87,102 $93,755 $96,375 $147,975 $132,675 $47,427

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Volkswagen Atlas

Lowest Adjusted Price and Invoice: Volkswagen Atlas SEL Premium
TrueDelta Adjusted Price Difference: $37,325
TrueDelta Adjusted Invoice Difference: $33,951
Model Year201720172017201720172017201720172018
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesAtlas
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7SEL Premium
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr SUV
Engine320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8445hp V8601hp V12600hp V8276hp V6
TransmissionT8T8T8T8T8T8T8T8T8
DrivetrainRWDRWDAWDAWDRWDRWDAWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16600, 16600, 16600, 16600, 16480, 12
Tire (rear if not all the same)245/50-18245/45-19245/50-18245/45-19245/45-19245/45-19245/40-20255/40-20255/50-20
Total Price$86,945$90,345$89,727$93,277$100,045$102,895$158,195$141,895$49,415
Adjustments for Features-205-205-1,955-2,205-1,305-1,155-9,955-8,1800
Feature-Adjusted Total Price$86,740$90,140$87,772$91,072$98,740$101,740$148,240$133,715$49,415
Cost Above Minimum$0$3,400$1,032$4,332$12,000$15,000$61,500$46,975$0
Total Invoice$81,570$84,700$83,832$87,102$93,755$96,375$147,975$132,675$47,427
Adjustments for Features-192-192-1,827-2,059-1,223-1,082-9,312-7,6480
Feature-Adjusted Total Invoice$81,378$84,508$82,005$85,043$92,532$95,293$138,663$125,027$47,427
Cost Above Minimum$0$3,130$627$3,665$11,154$13,915$57,285$43,649$0

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Features Comparison: BMW 7-Series vs. Volkswagen Atlas

Model Year201720172017201720172017201720172018
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesAtlas
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7SEL Premium
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300$1300$1300$1300
RWD$0$0  $0$0   
AWD  $1700$1700  $1700$1700$1700
Accessories 
AC power outlet        $100
Adaptive cruise control, all-speed        $850
Adaptive cruise control, all-speed, road sign aware$1000$1000$1000$1000$1000$1000$1000$1000 
Display key$50$50$50$50$50$50$50$50 
Low-speed semi-autonomous driving$100$100$100$100$100$100$100$100 
Power door closers$300$300$300$300$300$300$300$300 
Power liftgate        $350
Power trunk closer$350$350$350$350$350$350$350$350 
Remote climate control  $25$25     
Remote start        $150
Remote window/roof operation$15$15$15$15$15$15$15$15 
Sunshade, rear, power$225$225$225$225$225$225$225$225 
Sunshades, second row        $125
Sunshades, second row, power      $225$225 
Tilt/telescoping steering wheel, manual        $250
Tilt/telescoping steering wheel, power$350$350$350$350$350$350$350$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0$0$0$0$0$0 
Automatic braking, high-speed or partial$200$200$200$200$200$200$200$200 
Backup collision intervention        $150
Cross-traffic collision intervention, rear        $100
Driver drowsiness monitor$150$150$150$150$150$150$150$150 
Hill descent control  $250$250  $250$250$250
Knee airbag, driver$75$75$75$75$75$75$75$75 
Knee airbag, passenger$75$75$75$75$75$75$75$75 
Lane departure prevention, steering-based        $200
Lane keeping assist$400$400$400$400$400$400$400$400 
Radar- or camera-based collision preparation system$0$0$0$0$0$0$0$0 
Secondary collision brake assist        $25
Side collision intervention$200$200$200$200$200$200$200$200 
Side curtain airbags$350$350$350$350$350$350$350$350 
Side curtain airbags, three rows        $500
Temporary spare tire$150$150 $150$150   $150
Tires, run-flat$150$150$150$150$150$150$150  
Vehicle health reports        $0
Wide-view front camera$150$150$150$150$150$150$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50$50$50$50 
Class III trailer hitch        $250
Rear seat pass-through$100$100$100$100$100$100$100$100 
Roof rails        $250
Ski sack$50$50$50$50$50$50$50$50 
Trailering equipment (4 wire)        $125
Climate Control 
Automatic air recirculation$100$100$100$100$100$100$100$100 
Electric A/C (optional)  $0$0     
Electric heater (optional)  $0$0     
Interior air filter$0$0$0$0$0$0$0$0 
Rear dual-zone climate control$125$125$125$125$125$125$125$125 
Rear HVAC unit        $400
Rear wiper        $175
Residual heat$50$50$50$50$50$50$50$50 
Wiper de-icer$25$25$25$25$25$25$25$25 
Engine / Motor 
3.6 kW onboard charger  $0$0     
9 kWh battery pack  $0$0     
Dual-mode exhaust, switchable      $500  
Raised top speed limiter      $0$0 
Regenerative braking$0$0 $0     
Exterior 
Active grille shutters$0$0$0$0$0$0$0$0 
Black exterior trim (optional) $0 $0 $0   
Bodyside cladding (gray/black)        $250
Deep-tinted rear windows        $275
Laminated front side windows      $200  
Laminated rear side windows      $100  
Painted brake calipers (optional)      $0$0 
Rear spoiler      $200$200$200
Wheel-lip moldings        $75
Infotainment 
4G LTE connectivity$0$0$0$0$0$0$0$0 
Android Auto support        $100
CD player$125$125$125$125$125$125$125$125 
CD player, remote        $100
Concierge Services - 3 year subscription$150$150$150$150$150$150$150$150 
DVD-compatible player$0$0$0$0$0$0$0$0 
Gesture control system$100$100$100$100$100$100$100$100 
Handwriting recognition$200$200$200$200$200$200$200$200 
In-vehicle Internet$150$150$150$150$150$150$150$150 
Media drive$15$15$15$15$15$15$15$15 
Mirrorlink support        $0
Navigation map updates, three years$0$0$0$0$0$0$0$0 
S Voice support$0$0$0$0$0$0$0$0 
Satellite radio        $200
Satellite radio - one year subscription$250$250$250$250$250$250$250$250 
SD Card slot        $25
Surround sound$250$250$250$250$250$250$250$250 
Text dictation$50$50$50$50$50$50$50$50 
Voice control for external devices$0$0$0$0$0$0$0$0 
Voice recorder$0$0$0$0$0$0$0$0 
Wi-Fi hotspot$50$50$50$50$50$50$50$50 
Wireless charging station$75$75$75$75$75$75$75$75 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75$75$75$75$75$75$75 
Compass$0$0$0$0$0$0$0$0 
Cornering lights$50$50$50$50$50$50$50$50 
Fog lights$125$125$125$125$125$125 $125$125
Head-up display (HUD)    $350$350$350$350 
Illuminated vanity mirrors, rear seat$100$100$100$100$100$100$100$100 
Interior ambient lighting        $150
Interior ambient lighting, configurable$150$150$150$150$150$150$150$150 
Large energy flow and fuel economy display  $25$25     
Steering-linked headlights$150$150$150$150$150$150$150$150 
Seats and Interior Trim 
Ceramic controls      $0$0 
Cooled or ventilated front seats      $300$300$300
Cooled or ventilated second row seats      $200  
Door sill trim plates$100$100$100$100$100$100   
Folding second row seats        $300
Folding third row seats        $600
Illuminated door sill trim plates      $200$200 
Leather door panel trim$250$250$250$250$250$250$250$250 
Manual fore-aft adjuster, second row seats        $75
Manual recliner, second row seats        $75
Massage, driver seat      $100$100 
Massage, passenger seat      $100$100 
Memory system, passenger seat    $150$150$150$150 
Power 4-way lumbar adjuster, driver seat$150$150$150$150$150$150$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150$150$150$150$150$150$150 
Power 4-way lumbar adjuster, second row seats      $225  
Power headrest height adjuster, driver seat$50$50$50$50$50$50$50$50 
Power headrest height adjuster, passenger seat$50$50$50$50$50$50$50$50 
Power headrest height adjuster, second row seats      $75  
Power lumbar adjuster, driver seat        $100
Power recliner, second row seats      $150  
Power seatback bolsters, driver seat    $100$100$100$100 
Power seatback bolsters, passenger seat    $100$100$100$100 
Power thigh support length adjuster, driver seat    $100$100$100$100 
Power thigh support length adjuster, passenger seat    $100$100$100$100 
Power tilt adjuster, second row seats      $150  
Power upper seatback recliner, driver seat    $100$100$100$100 
Power upper seatback recliner, passenger seat    $100$100$100$100 
Power upper seatback recliner, second row seats      $150  
Upholstered instrument panel$300$300$300$300$300$300   
Upholstered instrument panel, leather      $1000$1000 
Wood trim$300$300$300$300$300$300$300$300 
Suspension, Wheels, and Tires 
Active stabilizer bars      $500$500 
Active steering      $1000$1000 
Adaptive dampers - electrical$500$500$500$500$500$500$500$500 
Camera-linked adaptive suspension      $500$500 
Rear air springs, auto-leveling$350$350$350$350$350$350$350$350 
Rear wheel steering      $1500$1500 
Sport suspension (upgrade)      $0$0 
Transmission 
Launch control$100$100 $100$100$100$100$100 
Steering-wheel-mounted transmission controls$100$100$100$100$100$100$100$100 
Total Value of Features$10,555$10,555$12,305$12,555$11,655$11,505$20,305$18,530$10,350
Value of Feature Adjustments$205$205$1,955$2,205$1,305$1,155$9,955$8,180$0
Value of Feature Adjustments-192-192-1,827-2,059-1,223-1,082-9,312-7,6480

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Specifications Comparison: BMW 7-Series vs. Volkswagen Atlas

Model Year20172018
Model7-SeriesAtlas
Body4dr Sedan, ext.4dr SUV
Wheelbase126.4 in117.3 in
Length206.6 in198.3 in
Width74.8 in78.3 in
Height58.2 in69.7 in
Curb Weight4,226 lb.4,337 lb.
Fuel Capacity20.6 gal.18.6 gal.
Row 1 Headroom39.9 in41.3 in
Row 1 Shoulder Room61.2 in61.5 in
Row 1 Hip Room0.0 in58.2 in
Row 1 Legroom41.4 in41.5 in
Row 2 Headroom38.9 in40.4 in
Row 2 Shoulder Room61.0 in60.8 in
Row 2 Hip Room0.0 in58.0 in
Row 2 Legroom44.4 in37.6 in
Row 3 Headroom0.0 in38.3 in
Row 3 Shoulder Room0.0 in54.9 in
Row 3 Hip Room0.0 in45.1 in
Row 3 Legroom0.0 in33.7 in
Cargo Volume,
Minimum
18.2 ft320.6 ft3
Cargo Volume,
Behind R2
18.255.5 ft3
Cargo Volume,
Maximum
18.296.8 ft3

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Option Package Details
BMW 7-Series 740i

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested175092%
Total Not Requested1508%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%

Option Package Details
BMW 7-Series 740i M Sport

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested175092%
Total Not Requested1508%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%

Option Package Details
BMW 7-Series 740e iPerformance

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested175092%
Total Not Requested1508%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%

Option Package Details
BMW 7-Series 740e iPerformance M Sport

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested175092%
Total Not Requested1508%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%

Option Package Details
BMW 7-Series 750i

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested175092%
Total Not Requested1508%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%

Option Package Details
BMW 7-Series 750i M Sport

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested175092%
Total Not Requested1508%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%

Option Package Details
BMW 7-Series M760i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%

Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested175092%
Total Not Requested1508%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Automatic braking, high-speed or partial200No
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested00%
Total Not Requested1750100%

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