| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Volkswagen Atlas Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Volkswagen Atlas Invoice Comparison
Lowest Total Price: $49,415 Volkswagen Atlas SEL Premium | |||||
| Difference: $34,960 | |||||
Lowest Total Invoice: $47,427 Volkswagen Atlas SEL Premium | |||||
| Difference: $30,333 | |||||
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| Model Year | 2011 | 2011 | 2011 | 2011 | 2018 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Atlas |
| Trim | 740Li | 750Li | 760Li | Alpina B7 | SEL Premium |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr SUV |
| Base Price | $75,050 | $86,400 | $137,000 | $125,900 | $48,490 |
| Base Invoice | $69,245 | $79,690 | $126,240 | $116,030 | $46,502 |
| Convenience Package | 1,700 | 1,700 | |||
| Driver Assistance Package | 1,350 | 1,350 | 1,350 | ||
| Adaptive cruise control, all-speed | 2,400 | 2,400 | 2,400 | 2,400 | |
| Cold Weather Package | 800 | 800 | |||
| Sunshade, rear, power | 1,000 | ||||
| Around view cameras | 1,200 | 1,200 | 1,200 | ||
| Luxury Seating Package | 2,000 | ||||
| App support | 250 | 250 | |||
| Convenience Package | 1,545 | 1,545 | |||
| Driver Assistance Package | 1,230 | 1,230 | 1,230 | ||
| Adaptive cruise control, all-speed | 2,135 | 2,135 | 2,185 | 2,185 | |
| Cold Weather Package | 730 | 730 | |||
| Sunshade, rear, power | 910 | ||||
| Around view cameras | 1,090 | 1,090 | 1,090 | ||
| Luxury Seating Package | 1,820 | ||||
| App support | 230 | 230 | |||
| Options (change) | 8,450 | 9,450 | 2,650 | 5,200 | 0 |
| Options (change) | 7,640 | 8,550 | 2,415 | 4,735 | 0 |
| Destination | 875 | 875 | 875 | 875 | 925 |
| Gas Tax | 0 | 1,000 | 1,700 | 1,000 | 0 |
| Total Price | $84,375 | $97,725 | $142,225 | $132,975 | $49,415 |
| Total Invoice | $77,760 | $90,115 | $131,230 | $122,640 | $47,427 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Volkswagen Atlas dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Volkswagen Atlas
| Lowest Adjusted Price and Invoice: Volkswagen Atlas SEL Premium | |||||
| TrueDelta Adjusted Price Difference: $39,680 | |||||
| TrueDelta Adjusted Invoice Difference: $34,863 | |||||
| Model Year | 2011 | 2011 | 2011 | 2011 | 2018 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Atlas |
| Trim | 740Li | 750Li | 760Li | Alpina B7 | SEL Premium |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr SUV |
| Engine | 315hp I6 | 400hp V8 | 535hp V12 | 500hp V8 | 276hp V6 |
| Transmission | T6 | T6 | T8 | T6 | T8 |
| Drivetrain | RWD | RWD | RWD | RWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 205, 10 | 205, 10 | 600, 16 | 600, 16 | 480, 12 |
| Tire (rear if not all the same) | 245/50-18 | 245/50-18 | 245/45-19 | 245/35-21 | 255/50-20 |
| Total Price | $84,375 | $97,725 | $142,225 | $132,975 | $49,415 |
| Adjustments for Features | 0 | -1,250 | -7,800 | -4,000 | -4,720 |
| Feature-Adjusted Total Price | $84,375 | $96,475 | $134,425 | $128,975 | $44,695 |
| Cost Above Minimum | $0 | $12,100 | $50,050 | $44,600 | $0 |
| Total Invoice | $77,760 | $90,115 | $131,230 | $122,640 | $47,427 |
| Adjustments for Features | 0 | -1,153 | -7,197 | -3,689 | -4,530 |
| Feature-Adjusted Total Invoice | $77,760 | $88,962 | $124,033 | $118,951 | $42,897 |
| Cost Above Minimum | $0 | $11,202 | $46,273 | $41,191 | $0 |
Features Comparison: BMW 7-Series vs. Volkswagen Atlas
| Model Year | 2011 | 2011 | 2011 | 2011 | 2018 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Atlas |
| Trim | 740Li | 750Li | 760Li | Alpina B7 | SEL Premium |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr SUV |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |||
| RWD | $0 | $0 | $0 | $0 | |
| AWD | $1700 | ||||
| Accessories | |||||
| AC power outlet | $100 | ||||
| Hands-free trunk or liftgate | $100 | ||||
| Power door closers | $300 | $300 | $300 | $300 | |
| Power liftgate | $350 | ||||
| Power trunk closer | $350 | $350 | $350 | $350 | |
| Remote start | $150 | ||||
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | ||||
| Sunshade, rear, power | $225 | $225 | $225 | $225 | |
| Sunshades, second row | $125 | ||||
| Sunshades, second row, power | $225 | $225 | $225 | $225 | |
| Tilt/telescoping steering wheel, manual | $250 | ||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
| Automatic braking, low-speed | $200 | ||||
| Backup collision intervention | $150 | ||||
| Cross-traffic collision intervention, rear | $100 | ||||
| Cross-traffic warning, rear | $100 | ||||
| Hill descent control | $250 | ||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | ||||
| Pedestrian detection | $50 | ||||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | |
| Rollover sensor | $50 | ||||
| Secondary collision brake assist | $25 | ||||
| Side curtain airbags | $350 | $350 | $350 | $350 | |
| Side curtain airbags, three rows | $500 | ||||
| Temporary spare tire | $150 | ||||
| Tires, run-flat | $150 | $150 | $150 | $150 | |
| Vehicle health reports | $0 | ||||
| Wide-view front camera | $150 | $150 | $150 | $150 | |
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Class III trailer hitch | $250 | ||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | |
| Roof rails | $250 | ||||
| Ski sack | $50 | $50 | $50 | $50 | |
| Trailering equipment (4 wire) | $125 | ||||
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | |
| Interior air filter | $0 | $0 | $0 | $0 | |
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
| Rear HVAC unit | $400 | ||||
| Rear wiper | $175 | ||||
| Residual heat | $50 | $50 | $50 | $50 | |
| Wiper de-icer | $25 | $25 | $25 | $25 | |
| Engine / Motor | |||||
| Automatic start / stop | $150 | ||||
| Regenerative braking | $0 | $0 | |||
| Exterior | |||||
| Bodyside cladding (gray/black) | $250 | ||||
| Deep-tinted rear windows | $275 | ||||
| Panoramic sunroof | $1200 | ||||
| Rear spoiler | $200 | $200 | |||
| Sunroof | $900 | $900 | $900 | $900 | |
| Wheel-lip moldings | $75 | ||||
| Infotainment | |||||
| Android Auto support | $100 | ||||
| App support | $0 | $0 | $0 | ||
| Apple CarPlay support | $100 | ||||
| CD changer, remote | $200 | $200 | |||
| CD player | $125 | $125 | $125 | $125 | |
| CD player, remote | $100 | ||||
| DVD-compatible player | $0 | $0 | |||
| Media drive | $15 | $15 | $15 | $15 | |
| Mirrorlink support | $0 | ||||
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | |||
| SD Card slot | $25 | ||||
| Surround sound | $250 | $250 | |||
| Traffic + travel information | $25 | ||||
| Traffic information | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | |||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
| Compass | $0 | $0 | $0 | $0 | |
| Cornering lights | $50 | $50 | $50 | $50 | |
| Head-up display (HUD) | $350 | $350 | |||
| Headlight washers | $50 | $50 | $50 | $50 | |
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | |
| Large color reconfigurable instrument cluster display | $250 | ||||
| LED headlights | $1000 | ||||
| Steering-linked headlights | $150 | $150 | $150 | $150 | |
| Xenon HID headlights | $500 | $500 | $500 | $500 | |
| Seats and Interior Trim | |||||
| Ceramic controls | $0 | ||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | |
| Cooled or ventilated second row seats | $200 | ||||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Folding second row seats | $300 | ||||
| Folding third row seats | $600 | ||||
| Leather door panel trim | $250 | $250 | $250 | $250 | |
| Manual fore-aft adjuster, second row seats | $75 | ||||
| Manual recliner, second row seats | $75 | ||||
| Massage, driver seat | $100 | $100 | $100 | ||
| Massage, passenger seat | $100 | $100 | $100 | ||
| Memory system, passenger seat | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, second row seats | $225 | ||||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, second row seats | $75 | ||||
| Power lumbar adjuster, driver seat | $100 | ||||
| Power recliner, second row seats | $150 | ||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | ||
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | ||
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | ||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | ||
| Power tilt adjuster, second row seats | $150 | ||||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | ||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | ||
| Power upper seatback recliner, second row seats | $150 | ||||
| Synthetic suede headliner | $650 | $650 | |||
| Upholstered instrument panel | $300 | $300 | |||
| Upholstered instrument panel, leather | $1000 | $1000 | |||
| Wood trim | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | |||||
| Active stabilizer bars | $500 | $500 | |||
| Active steering | $1000 | ||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Rear air springs, auto-leveling | $350 | $350 | $350 | ||
| Rear wheel steering | $1500 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |
| Total Value of Features | $8,230 | $9,480 | $16,030 | $12,230 | $12,950 |
| Value of Feature Adjustments | $0 | $1,250 | $7,800 | $4,000 | $4,720 |
| Value of Feature Adjustments | 0 | -1,153 | -7,197 | -3,689 | -4,530 |
Specifications Comparison: BMW 7-Series vs. Volkswagen Atlas
| Model Year | 2011 | 2018 |
| Model | 7-Series | Atlas |
| Body | 4dr Sedan, ext. | 4dr SUV |
| Wheelbase | 126.4 in | 117.3 in |
| Length | 205.3 in | 198.3 in |
| Width | 74.9 in | 78.3 in |
| Height | 58.7 in | 69.7 in |
| Curb Weight | 4,433 lb. | 4,337 lb. |
| Fuel Capacity | 21.7 gal. | 18.6 gal. |
| Row 1 Headroom | 40.8 in | 41.3 in |
| Row 1 Shoulder Room | 59.2 in | 61.5 in |
| Row 1 Hip Room | 0.0 in | 58.2 in |
| Row 1 Legroom | 41.2 in | 41.5 in |
| Row 2 Headroom | 38.9 in | 40.4 in |
| Row 2 Shoulder Room | 57.6 in | 60.8 in |
| Row 2 Hip Room | 0.0 in | 58.0 in |
| Row 2 Legroom | 44.3 in | 37.6 in |
| Row 3 Headroom | 0.0 in | 38.3 in |
| Row 3 Shoulder Room | 0.0 in | 54.9 in |
| Row 3 Hip Room | 0.0 in | 45.1 in |
| Row 3 Legroom | 0.0 in | 33.7 in |
| Cargo Volume, Minimum | 17.7 ft3 | 20.6 ft3 |
| Cargo Volume, Behind R2 | 17.7 | 55.5 ft3 |
| Cargo Volume, Maximum | 17.7 | 96.8 ft3 |
Option Package Details
BMW 7-Series 740Li
| Convenience Package | ||
| Feature | Value | Requested? |
| Power door closers | 300 | No |
| Power decklid | 350 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 600 | 67% |
| Total Not Requested | 300 | 33% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
Option Package Details
BMW 7-Series 750Li
| Convenience Package | ||
| Feature | Value | Requested? |
| Power door closers | 300 | No |
| Power decklid | 350 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 600 | 67% |
| Total Not Requested | 300 | 33% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
| Luxury Seating Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | No |
| Sunshade, rear, power | 225 | No |
| Massage, driver seat | 100 | No |
| Massage, passenger seat | 100 | No |
| Total Requested | 300 | 32% |
| Total Not Requested | 650 | 68% |
Option Package Details
BMW 7-Series Alpina B7
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
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