Ford Taurus Ford Taurus 2010 BMW 1-Series BMW 1-Series 2010

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Ford Taurus vs. BMW 1-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. BMW 1-Series Invoice Comparison

Lowest Total Price: $40,025

BMW 1-Series 128i   
Difference: $2,820

Lowest Total Invoice: $36,980

BMW 1-Series 128i   
Difference: $2,206

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102010
ModelTaurus1-Series1-Series
TrimSHO128i135i
Body4dr Sedan2dr Coupe2dr Coupe
Base Price $37,770 $29,150 $36,050
Base Invoice $34,663 $27,000 $33,345
Package 402B 2,800    
Navigation system 1,450 2,100 2,100
Premium Package   4,100 3,400
Metallic paint (extra cost)   550 550
Auto-dimming headlights   250 250
Obstacle detection, rear   350 350
iPod integration   400 400
Heated front seats   500 500
Proximity key   500 500
Xenon HID headlights   900  
Satellite radio - one year subscription   350 350
Package 402B 2,436    
Navigation system 1,262 1,910 1,910
Premium Package   3,730 3,095
Metallic paint (extra cost)   500 500
Auto-dimming headlights   230 230
Obstacle detection, rear   320 320
iPod integration   365 365
Heated front seats   455 455
Proximity key   455 455
Xenon HID headlights   820  
Satellite radio - one year subscription   320 320
Options (change) 4,250 10,000 8,400
Options (change) 3,698 9,105 7,650
Destination 825 875 875
Total Price $42,845 $40,025 $45,325
Total Invoice $39,186 $36,980 $41,870

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Ford Taurus vs. BMW 1-Series

Lowest Adjusted Price and Invoice: Ford Taurus SHO
TrueDelta Adjusted Price Difference: $545
TrueDelta Adjusted Invoice Difference: $872
Model Year201020102010
ModelTaurus1-Series1-Series
TrimSHO128i135i
Body4dr Sedan2dr Coupe2dr Coupe
Engine365hp V6230hp I6300hp I6
TransmissionT6M6M6
DrivetrainAWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)390, 12?, 10?, 10
Tire (rear if not all the same)255/45-19205/50-17215/40-18
Total Price$42,845$40,025$45,325
Adjustments for Features-3,3650-150
Feature-Adjusted Total Price$39,480$40,025$45,175
Cost Above Minimum$0$0$5,150
Total Invoice$39,186$36,980$41,870
Adjustments for Features-3,0780-139
Feature-Adjusted Total Invoice$36,108$36,980$41,731
Cost Above Minimum$0$0$4,751

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Features Comparison: Ford Taurus vs. BMW 1-Series

Model Year201020102010
ModelTaurus1-Series1-Series
TrimSHO128i135i
Body4dr Sedan2dr Coupe2dr Coupe
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
6-speed manual $150$150
AWD$1700  
RWD $0$0
Accessories 
Keyless entry keypad$50  
Power rear side windows$200  
Power-adjustable pedals$125  
Remote window/roof operation $15$15
Sunshade, rear, power$225  
Brakes, Airbags, and Other Safety 
911 assist$25  
Active or whiplash-reducing head restraints, front seats $0$0
Blind spot warning system$200  
Cross-traffic warning, rear$100  
Rearview camera$200  
Rollover sensor$50  
Safety key$5  
Temporary spare tire$150  
Tires, run-flat $150$150
Vehicle health reports$0  
Cargo Management 
Cargo net$40  
Overhead sunglass holder$25  
Second-row low console $100$100
Climate Control 
Automatic air recirculation $100$100
Heated windshield washer nozzles $15$15
Rear air vents$100  
Exterior 
Rear spoiler$200 $200
Sport rocker panels (optional)  $0
Infotainment 
Bluetooth audio streaming$25  
DVD-compatible player$0  
iPod integration $100$100
Satellite radio$200  
Satellite radio - one year subscription $250$250
SMS text-to-speech reader$25  
Surround sound$250  
Telematics service, such as OnStar $200$200
Traffic + travel information$25  
Traffic information $25$25
USB port$25  
Voice control for external devices$0  
Instruments, Lights, and Mirrors 
Auto-dimming passenger-side mirror $75$75
Cornering lights $50$50
Fog lights $125$125
Headlight washers  $50
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Aluminum trim $100 
Center armrest(s), second row$50  
Cooled or ventilated front seats$300  
Heated second row seats$200  
Metal pedals$75  
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150$150
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power lumbar adjuster, passenger seat$100  
Power tilt adjuster, passenger seat $100$100
Synthetic suede inserts in leather seating surfaces$0  
Wood trim $300$300
Suspension, Wheels, and Tires 
Sport suspension (upgrade)$0 $0
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$5,970$2,605$2,755
Value of Feature Adjustments$3,365$0$150
Value of Feature Adjustments-3,0780-139

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Specifications Comparison: Ford Taurus vs. BMW 1-Series

Model Year20102010
ModelTaurus1-Series
Body4dr Sedan2dr Coupe
Wheelbase112.9 in104.7 in
Length202.9 in171.7 in
Width76.2 in68.8 in
Height60.7 in56.0 in
Curb Weight4,016 lb.3,253 lb.
Fuel Capacity20.0 gal.14.0 gal.
Row 1 Headroom39.0 in37.9 in
Row 1 Shoulder Room57.9 in54.0 in
Row 1 Hip Room56.3 in0.0 in
Row 1 Legroom41.9 in41.4 in
Row 2 Headroom37.8 in37.1 in
Row 2 Shoulder Room56.9 in53.4 in
Row 2 Hip Room55.8 in0.0 in
Row 2 Legroom38.1 in32.0 in
Cargo Volume20.1 ft310.0 ft3

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Option Package Details
Ford Taurus SHO

Package 402B
FeatureValueRequested?
Heated second row seats200No
Sunshade, rear, power225No
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100Yes
Power-adjustable pedals125No
Auto-dimming headlights200Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested140044%
Total Not Requested175056%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15Yes
Total Requested690100%
Total Not Requested00%

Option Package Details
BMW 1-Series 128i

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested740100%
Total Not Requested00%
Xenon HID headlights
FeatureValueRequested?
Xenon HID headlights500Yes
Steering-linked headlights150No
Cornering lights50No
Total Requested50071%
Total Not Requested20029%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Interior ambient lighting150Yes
Wood trim300No
Leather seating surfaces900Yes
Illuminated visor mirror, driver40Yes
Illuminated visor mirror, passenger40Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Power tilt adjuster, passenger seat50No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200Yes
Power height adjuster, passenger seat100No
Total Requested310573%
Total Not Requested117527%

Option Package Details
BMW 1-Series 135i

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested740100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Illuminated visor mirror, driver40Yes
Illuminated visor mirror, passenger40Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Interior ambient lighting150Yes
Power tilt adjuster, passenger seat50No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200Yes
Power height adjuster, passenger seat100No
Total Requested220572%
Total Not Requested87528%

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