Ford Taurus Ford Taurus 2010 BMW 7-Series BMW 7-Series 2010

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Ford Taurus vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $39,530

Ford Taurus Limited   
Difference: $51,995

Lowest Total Invoice: $36,123

Ford Taurus Limited   
Difference: $48,292

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102010
ModelTaurusTaurus7-Series
TrimLimitedSHO750i
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $31,770 $37,770 $82,000
Base Invoice $29,263 $34,663 $75,620
Multicontour seats 595 595  
Package 303B 2,500    
Navigation system 1,750 1,450  
Adaptive cruise control 1,195 1,195  
Sunroof 895    
Package 402B   2,800  
Adaptive cruise control, all-speed     2,400
Luxury Seating Package     2,800
Driver Assistance Package     1,350
Satellite radio - one year subscription     350
Rearview camera     750
Multicontour seats 518 518  
Package 303B 2,175    
Navigation system 1,523 1,262  
Adaptive cruise control 1,040 1,040  
Sunroof 779    
Package 402B   2,436  
Adaptive cruise control, all-speed     2,135
Luxury Seating Package     2,550
Driver Assistance Package     1,230
Satellite radio - one year subscription     320
Rearview camera     685
Options (change) 6,935 6,040 7,650
Options (change) 6,035 5,256 6,920
Destination 825 825 875
Gas Tax 0 0 1,000
Total Price $39,530 $44,635 $91,525
Total Invoice $36,123 $40,744 $84,415

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Ford Taurus vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $47,310
TrueDelta Adjusted Invoice Difference: $43,971
Model Year201020102010
ModelTaurusTaurus7-Series
TrimLimitedSHO750i
Body4dr Sedan4dr Sedan4dr Sedan
Engine263hp V6365hp V6400hp V8
TransmissionT6T6T6
DrivetrainFWDAWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)390, 12390, 12205, 10
Tire (rear if not all the same)255/45-19255/45-19245/50-18
Total Price$39,530$44,635$91,525
Adjustments for Features0-2,225-4,685
Feature-Adjusted Total Price$39,530$42,410$86,840
Cost Above Minimum$0$2,880$0
Total Invoice$36,123$40,744$84,415
Adjustments for Features0-2,031-4,321
Feature-Adjusted Total Invoice$36,123$38,713$80,094
Cost Above Minimum$0$2,590$0

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Features Comparison: Ford Taurus vs. BMW 7-Series

Model Year201020102010
ModelTaurusTaurus7-Series
TrimLimitedSHO750i
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0  
AWD $1700 
RWD  $0
Accessories 
Adaptive cruise control$600$600 
Adaptive cruise control, all-speed  $850
Heated steering wheel  $100
Keyless entry keypad$50$50 
Power-adjustable pedals$125$125 
Proximity key$250$250 
Remote window/roof operation  $15
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Cross-traffic warning, rear$100$100 
Knee airbag, driver  $75
Knee airbag, passenger  $75
Lane departure warning  $200
Obstacle detection, front  $150
Passenger side camera  $200
Rollover sensor$50$50 
Safety key$5$5 
Temporary spare tire$150$150 
Tires, run-flat  $150
Vehicle health reports$0$0 
Cargo Management 
Air-conditioned storage compartment  $50
Cargo net$40$40 
Overhead sunglass holder$25$25 
Rear seat pass-through  $100
Ski sack  $50
Climate Control 
Automatic air recirculation  $100
Heated windshield washer nozzles  $15
Rear air vents$100$100 
Rear air vents with automatic controls  $250
Rear dual-zone climate control  $125
Residual heat  $50
Wiper de-icer  $25
Engine / Motor 
Regenerative braking  $0
Exterior 
Rear spoiler $200 
Infotainment 
Bluetooth audio streaming$25$25 
DVD-compatible player$0$0 
HD radio  $50
Satellite radio$200$200 
Satellite radio - one year subscription  $250
SMS text-to-speech reader$25$25 
Surround sound$250$250 
Telematics service, such as OnStar  $200
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming passenger-side mirror  $75
Cornering lights  $50
Fog lights  $125
Headlight washers  $50
Illuminated vanity mirrors, rear seat  $100
Mirror tilt-down in reverse  $25
Power-folding mirrors  $50
Steering-linked headlights  $150
Turn signals on or near mirrors  $25
Xenon HID headlights $500$500
Seats and Interior Trim 
Folding second row seats$300$300 
Leather door panel trim  $250
Leather-wrapped steering wheel $150$150
Memory system, passenger seat  $150
Metal pedals $75 
Power fore-aft adjuster, passenger seat  $100
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power height adjuster, passenger seat  $100
Power seatback bolsters, driver seat  $100
Power seatback bolsters, passenger seat  $100
Power thigh support length adjuster, driver seat  $100
Power thigh support length adjuster, passenger seat  $100
Power tilt adjuster, passenger seat  $100
Power upper seatback recliner, driver seat  $100
Power upper seatback recliner, passenger seat  $100
Synthetic suede inserts in leather seating surfaces $0 
Upholstered instrument panel  $300
Wood trim  $300
Wood/leather-wrapped steering wheel$150  
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500
Alloy wheels $350$350
Chrome-clad alloy wheels$600  
Electronic systems calibration selector  $200
Sport suspension (upgrade) $0 
Total Value of Features$4,445$6,670$9,130
Value of Feature Adjustments$0$2,225$4,685
Value of Feature Adjustments0-2,031-4,321

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Specifications Comparison: Ford Taurus vs. BMW 7-Series

Model Year20102010
ModelTaurus7-Series
Body4dr Sedan4dr Sedan
Wheelbase112.9 in120.9 in
Length202.9 in199.8 in
Width76.2 in74.9 in
Height60.7 in58.3 in
Curb Weight4,016 lb.4,565 lb.
Fuel Capacity20.0 gal.21.7 gal.
Row 1 Headroom39.0 in40.6 in
Row 1 Shoulder Room57.9 in59.2 in
Row 1 Hip Room56.3 in0.0 in
Row 1 Legroom41.9 in41.2 in
Row 2 Headroom37.8 in38.5 in
Row 2 Shoulder Room56.9 in57.2 in
Row 2 Hip Room55.8 in0.0 in
Row 2 Legroom38.1 in38.4 in
Cargo Volume20.1 ft317.7 ft3

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Option Package Details
Ford Taurus Limited

Multicontour seats
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat50Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested350100%
Total Not Requested00%
Package 303B
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Sunshade, rear, power225Yes
Rain-sensing wipers100Yes
Auto-dimming driver-side mirror75Yes
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200Yes
Proximity key250No
Blind spot warning system200Yes
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested150058%
Total Not Requested107542%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15Yes
Total Requested690100%
Total Not Requested00%

Option Package Details
Ford Taurus SHO

Package 402B
FeatureValueRequested?
Heated second row seats200Yes
Sunshade, rear, power225Yes
Heated front seats200Yes
Cooled or ventilated front seats300Yes
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100Yes
Power-adjustable pedals125No
Auto-dimming headlights200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100No
Total Requested232574%
Total Not Requested82526%
Multicontour seats
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat50Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested350100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15Yes
Total Requested690100%
Total Not Requested00%

Option Package Details
BMW 7-Series 750i

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested20022%
Total Not Requested70078%
Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Passenger side camera200No
Total Requested20050%
Total Not Requested20050%
Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Sunshade, rear, power225Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100No
Ski sack50No
Total Requested92566%
Total Not Requested47534%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200No
Blind spot warning system200Yes
Total Requested40067%
Total Not Requested20033%

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