Ford Taurus Ford Taurus 2012 Jeep Wrangler Jeep Wrangler 2019

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Ford Taurus vs. Jeep Wrangler Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Jeep Wrangler Invoice Comparison

Lowest Total Price: $43,395

Ford Taurus SHO   
Difference: $4,725

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220192019
ModelTaurusWranglerWrangler
TrimSHOUnlimited SaharaUnlimited Rubicon
Body4dr Sedan4dr SUV4dr SUV
Base Price $38,155 $38,395 $41,545
Navigation system 1,850    
Package 401A 2,000    
Ashtray and lighter (optional) 95 30 30
All-weather floor mats 75 130 130
Remote start 425    
Cold Weather Group   895 895
Active Safety Group   795 795
Electronic Infotainment System Group   1,495 1,495
Proximity key   495 495
Leather seating surfaces   1,495 1,495
8-speed shiftable automatic   2,000 2,000
LED headlights   895 895
Navigation system 1,610    
Package 401A 1,740    
Ashtray and lighter (optional) 83 27 27
All-weather floor mats 65 116 116
Remote start 398    
Cold Weather Group   797 797
Active Safety Group   708 708
Electronic Infotainment System Group   1,331 1,331
Proximity key   441 441
Leather seating surfaces   1,331 1,331
8-speed shiftable automatic   1,780 1,780
LED headlights   797 797
Options (change) 4,445 8,230 8,230
Options (change) 3,896 7,328 7,328
Destination 795 1,495 1,495
Total Price $43,395 $48,120 $51,270

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Ford Taurus vs. Jeep Wrangler

Lowest Adjusted Price: Ford Taurus SHO
Lowest Adjusted Invoice: Jeep Wrangler Unlimited Rubicon
TrueDelta Adjusted Price Difference: $3,135
TrueDelta Adjusted Invoice Difference: $31,304
Model Year201220192019
ModelTaurusWranglerWrangler
TrimSHOUnlimited SaharaUnlimited Rubicon
Body4dr Sedan4dr SUV4dr SUV
Engine365hp V6285hp V6285hp V6
TransmissionT6T8T8
DrivetrainAWD4WD, PT w/4L4WD, PT w/4L
EPA Fuel Economy (city/highway)17/25 MPG18/23 MPG18/23 MPG
Audio (watts, speakers)390, 12?, 8?, 8
Tire (rear if not all the same)255/45-19255/70-18285/70-17
Total Price$43,395$48,120$51,270
Adjustments for Features0-1,590-2,390
Feature-Adjusted Total Price$43,395$46,530$48,880
Cost Above Minimum$0$0$2,350

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Features Comparison: Ford Taurus vs. Jeep Wrangler

Model Year201220192019
ModelTaurusWranglerWrangler
TrimSHOUnlimited SaharaUnlimited Rubicon
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
8-speed manually-shiftable automatic $1300$1300
AWD$1700  
4WD, part-time w/low range $1700$1700
Accessories 
AC power outlet $100$100
Heated steering wheel $100$100
Keyless entry keypad$50  
Remote app $25$25
Brakes, Airbags, and Other Safety 
911 assist$25  
Blind spot warning system $200$200
Full-size spare tire $225$225
Hill descent control $250$250
Roll bar $200$200
Rollover sensor$50  
Safety key$5  
Side curtain airbags$350  
Temporary spare tire$150  
Trailer sway control $25$25
Vehicle health reports$0  
Cargo Management 
Cargo net$40  
Overhead sunglass holder$25  
Climate Control 
Rear air vents$100  
Rear defrost$200  
Drivetrain 
Heavy-duty front axle (optional)  $0
Limited-slip rear differential  $300
Lockable front differential  $150
Lockable rear differential  $150
Engine / Motor 
Automatic start / stop $150$150
Engine-block heater $35$35
Exterior 
Bright-finished exhaust tip(s)$25  
Deep-tinted rear windows $275$275
Externally-mounted spare $0$0
Rear spoiler$200  
Removable soft top $2000$2000
Rock rails  $200
Skid plates $150$150
Sunroof$900  
Tow hook(s), front $40$40
Tow hook(s), rear $25$25
Tubular side steps $350 
Infotainment 
Android Auto support $100$100
App support $0$0
Apple CarPlay support $100$100
CD player$125  
DVD-compatible player$0  
Larger infotainment display $0$0
Media drive$15  
MP3-compatible player$50  
Navigation, turn-by-turn$25  
Satellite radio$200  
Satellite radio - one year subscription $250$250
Surround sound$250  
Telematics service, such as OnStar $200$200
Voice control for external devices$0  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75  
Compass$0  
Fog lights $125$125
Large color reconfigurable instrument cluster display $250$250
LED headlights $1000$1000
Xenon HID headlights$500  
Seats and Interior Trim 
Center armrest(s), second row$50  
Cooled or ventilated front seats$300  
Door sill trim plates$100  
Manual height adjuster, driver seat $50$50
Manual lumbar adjuster, driver seat $50$50
Memory system, driver seat$200  
Metal pedals$75  
Power fore-aft adjuster, driver seat$100  
Power height adjuster, driver seat$100  
Power lumbar adjuster, driver seat$100  
Power lumbar adjuster, passenger seat$100  
Power recliner, driver seat$100  
Power recliner, passenger seat$100  
Power tilt adjuster, driver seat$100  
Synthetic suede inserts in leather seating surfaces$0  
Suspension, Wheels, and Tires 
All-terrain tires $0$0
Alloy wheels$350$350 
Disconnectable stabilizer bars  $350
Off-road suspension (upgrade)  $0
Polished alloy wheels  $350
Sport suspension (upgrade)$0  
White-letter tires $0 
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$8,035$9,625$10,425
Value of Feature Adjustments$0$1,590$2,390
Value of Feature Adjustments0-292-411

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Specifications Comparison: Ford Taurus vs. Jeep Wrangler

Model Year20122019
ModelTaurusWrangler
Body4dr Sedan4dr SUV
Wheelbase112.9 in118.4 in
Length202.9 in188.4 in
Width76.2 in73.8 in
Height60.7 in73.6 in
Curb Weight4,415 lb.4,200 lb.
Fuel Capacity20.0 gal.21.5 gal.
Row 1 Headroom39.0 in42.6 in
Row 1 Shoulder Room57.9 in55.7 in
Row 1 Hip Room56.3 in53.9 in
Row 1 Legroom41.9 in41.2 in
Row 2 Headroom37.8 in41.7 in
Row 2 Shoulder Room56.9 in55.7 in
Row 2 Hip Room55.8 in56.7 in
Row 2 Legroom38.1 in38.3 in
Cargo Volume,
Minimum
20.1 ft331.7 ft3
Cargo Volume,
Maximum
20.172.4 ft3

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Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%
Package 401A
FeatureValueRequested?
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900No
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested20010%
Total Not Requested180090%

Option Package Details
Jeep Wrangler Unlimited Sahara

8-speed manually-shiftable automatic
FeatureValueRequested?
8-speed manually-shiftable automatic0Yes
Hill descent control250No
Total Requested00%
Total Not Requested250100%
LED headlights
FeatureValueRequested?
LED headlights1000No
LED tail lights0No
Total Requested00%
Total Not Requested1000100%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200No
LED tail lights0No
Total Requested25056%
Total Not Requested20044%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0No
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%

Option Package Details
Jeep Wrangler Unlimited Rubicon

8-speed manually-shiftable automatic
FeatureValueRequested?
8-speed manually-shiftable automatic0Yes
Hill descent control250No
Total Requested00%
Total Not Requested250100%
LED headlights
FeatureValueRequested?
LED headlights1000No
LED tail lights0No
Total Requested00%
Total Not Requested1000100%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200No
LED tail lights0No
Total Requested25056%
Total Not Requested20044%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0No
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%

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