Jeep Wrangler Jeep Wrangler 2017 Toyota 4Runner Toyota 4Runner 2017

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Jeep Wrangler vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $41,080

Jeep Wrangler Unlimited Sahara   
Difference: $2,417

Lowest Total Invoice: $38,903

Jeep Wrangler Unlimited Sahara   
Difference: $1,151

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  Down Payment Interest Rate Term
Model Year201720172017
ModelWranglerWrangler4Runner
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Base Price $34,245 $37,445 $41,525
Base Invoice $32,695 $35,639 $38,470
Class II trailer hitch 495 495  
Connectivity Group 695 695  
Media Center 430N 1,195 1,195  
Limited-slip rear differential 495    
Front side airbags 495 495  
Ashtray and lighter (optional) 30 30 29
All-weather floor mats 95 95 249
Remote start 495 495 499
Leather seating surfaces 1,350 1,350  
Automatic climate control, front 395 395  
Floor mats     235
Class II trailer hitch 441 441  
Connectivity Group 619 619  
Media Center 430N 1,064 1,064  
Limited-slip rear differential 441    
Front side airbags 441 441  
Ashtray and lighter (optional) 27 27 19
All-weather floor mats 85 85 145
Remote start 441 441 310
Leather seating surfaces 1,202 1,202  
Automatic climate control, front 352 352  
Floor mats     150
Options (change) 5,740 5,245 1,012
Options (change) 5,113 4,672 624
Destination 1,095 1,095 960
Total Price $41,080 $43,785 $43,497
Total Invoice $38,903 $41,406 $40,054

The configured Jeep Wrangler 4dr SUV

The configured Toyota 4Runner 4dr SUV

Even when the Jeep Wrangler and Toyota 4Runner are comparably equipped, each includes features not on the other car. The base sticker price of the Jeep Wrangler Unlimited Sahara trim is $34,245. The features would cost an additional $5,740. Including the destination charge of $1,095, the total price of this trim is $41,080.

The base sticker price of the Jeep Wrangler Unlimited Rubicon trim is $37,445. The features would cost an additional $5,245. Including the destination charge of $1,095, the total price of this trim is $43,785.

The base sticker price of the Toyota 4Runner Limited trim is $41,525. The features would cost an additional $1,012. Including the destination charge of $960, the total price of this trim is $43,497.

For full details about the differences among the trims, see the Trim Comparison table.

For an apples-to-apples comparison of these trims, we subtract the value of the additional features from the total price of the trim. The feature adjusted price of the Jeep Wrangler trims is 4. The feature adjusted price of the Toyota 4Runner trims is 1. Based on this adjustment, the Toyota 4Runner Limited appears to be the best value.

You can change the body, engine, audio, and tires on the body configuration page. Want different features? Head over to the feature section page to choose your own features.

The configured Jeep Wrangler 4dr SUV

The configured Toyota 4Runner 4dr SUV

Even when the Jeep Wrangler and Toyota 4Runner are comparably equipped, each includes features not on the other car. The invoice of the Jeep Wrangler Unlimited Sahara trim is $32,695. The features would cost an additional $5,113. Including the destination charge of $1,095, the total price of this trim is $38,903.

The invoice of the Jeep Wrangler Unlimited Rubicon trim is $35,639. The features would cost an additional $4,672. Including the destination charge of $1,095, the total price of this trim is $41,406.

The invoice of the Toyota 4Runner Limited trim is $38,470. The features would cost an additional $624. Including the destination charge of $960, the total price of this trim is $40,054.

For full details about the differences among the trims, see the Trim Comparison table.

For an apples-to-apples comparison of these trims, we subtract the value of the additional features from the total price of the trim. The feature adjusted price of the Jeep Wrangler trims is 3. The feature adjusted price of the Toyota 4Runner trims is 8. Based on this adjustment, the Toyota 4Runner Limited appears to be the best value.

You can change the body, engine, audio, and tires on the body configuration page. Want different features? Head over to the feature section page to choose your own features.

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Toyota 4Runner

Lowest Adjusted Price: Jeep Wrangler Unlimited Sahara
Lowest Adjusted Invoice: Toyota 4Runner Limited
TrueDelta Adjusted Price Difference: $312
TrueDelta Adjusted Invoice Difference: $787
Model Year201720172017
ModelWranglerWrangler4Runner
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6270hp V6
TransmissionM6M6T5
Drivetrain4WD, PT w/4L4WD, PT w/4LRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 15
Tire (rear if not all the same)255/70-18255/75-17245/60-20
Total Price$41,080$43,785$43,497
Adjustments for Features0-250-2,105
Feature-Adjusted Total Price$41,080$43,535$41,392
Cost Above Minimum$0$2,455$0
Total Invoice$38,903$41,406$40,054
Adjustments for Features0-236-1,938
Feature-Adjusted Total Invoice$38,903$41,170$38,116
Cost Above Minimum$0$2,267$0

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Features Comparison: Jeep Wrangler vs. Toyota 4Runner

Model Year201720172017
ModelWranglerWrangler4Runner
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150 
5-speed manually-shiftable automatic  $1000
4WD, part-time w/low range$1700$1700 
RWD  $0
Accessories 
Power retractable rear window  $350
Proximity key  $250
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Hill descent control$250$250 
Knee airbag, driver  $100
Knee airbag, passenger  $100
Obstacle detection, front  $200
Obstacle detection, rear  $300
Rearview camera  $200
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Tire-pressure monitor  $75
Cargo Management 
Cargo mat  $40
Cargo tray  $40
Class II trailer hitch$200$200 
Class III trailer hitch  $250
Overhead sunglass holder  $25
Roof rails  $250
Trailering equipment (4 wire)$125$125 
Trailering equipment (7 wire)  $150
Climate Control and Infotainment 
App support  $100
Audio controls on steering wheel  $125
Dual-zone climate control  $125
HD radio  $50
Interior air filter  $0
Media drive$15$15 
Rear air vents  $100
Rear defrost  $200
Rear wiper  $175
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Siri Eyes Free support  $0
SMS text-to-speech reader  $50
Telematics service, such as OnStar  $300
Traffic + travel information  $25
Voice control for external devices$0$0 
Voice control for nav and audio  $100
Wiper de-icer  $25
Exterior 
Externally-mounted spare$0$0 
Rear bumper protector  $40
Rear spoiler  $200
Removable soft top$2000$2000 
Rock rails $200 
Sunroof  $900
Tubular side steps$350  
Wheel-lip moldings  $75
Instruments, Lights, and Mirrors 
Automatic headlights  $125
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
LED headlights$1000$1000 
Power mirrors  $150
Turn signals on or near mirrors  $25
Powertrain 
Heavy-duty front axle (optional) $0 
Lockable front differential $150 
Lockable rear differential $150 
Seats and Interior Trim 
Center armrest(s), second row  $50
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Memory system, driver seat  $200
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels  $350
Disconnectable stabilizer bars $350 
Hydraulically cross-linked shocks  $500
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels$600  
Sport suspension (upgrade)  $0
White-letter tires$0$0 
Total Value of Features$7,040$7,290$9,145
Value of Feature Adjustments$0$250$2,105
Value of Feature Adjustments0-236-1,938

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Specifications Comparison: Jeep Wrangler vs. Toyota 4Runner

Model Year20172017
ModelWrangler4Runner
Body4dr SUV4dr SUV
Wheelbase116.0 in109.8 in
Length184.4 in190.2 in
Width73.9 in75.8 in
Height72.3 in71.5 in
Curb Weight4,076 lb.4,401 lb.
Fuel Capacity21.6 gal.23.0 gal.
Row 1 Headroom41.3 in39.3 in
Row 1 Shoulder Room55.8 in57.8 in
Row 1 Hip Room55.6 in56.5 in
Row 1 Legroom41.0 in41.7 in
Row 2 Headroom40.3 in38.6 in
Row 2 Shoulder Room56.8 in57.8 in
Row 2 Hip Room56.7 in55.7 in
Row 2 Legroom37.2 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum
46.4 ft39.0 ft3
Cargo Volume,
Behind R2
46.446.3 ft3
Cargo Volume,
Maximum
82.0 ft388.8 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Connectivity Group
FeatureValueRequested?
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port100Yes
Bluetooth audio streaming25Yes
TPMS with individual readouts (optional)-75No
Total Requested225150%
Total Not Requested-75-50%
Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Media drive15No
USB port100Yes
Total Requested70098%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Connectivity Group
FeatureValueRequested?
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port100Yes
Bluetooth audio streaming25Yes
TPMS with individual readouts (optional)-75No
Total Requested225150%
Total Not Requested-75-50%
Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Media drive15No
USB port100Yes
Total Requested70098%
Total Not Requested152%

Option Package Details
Toyota 4Runner Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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