Ford Taurus Ford Taurus 2006 Toyota Prius v Toyota Prius v 2013

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Ford Taurus vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $24,740

Ford Taurus SE   
Difference: $12,000

Lowest Total Invoice: $22,939

Ford Taurus SE   
Difference: $11,107

Calculate Payments

  Down Payment Interest Rate Term
Model Year200620062013
ModelTaurusTaurusPrius v
TrimSESELFive
Body4dr Sedan4dr Sedan4dr Wagon
Base Price $20,830 $22,980 $30,295
Base Invoice $19,400 $21,127 $28,202
Safety and Security Package 995 995  
Preferred Equipment Group 965    
CD player 150    
Heated mirrors 95 35  
Front buckets 125    
Sunroof 895 895  
Advanced Technology Package     5,650
Safety and Security Package 886 886  
Preferred Equipment Group 840    
CD player 134    
Heated mirrors 85 31  
Front buckets 112    
Sunroof 797 797  
Advanced Technology Package     5,049
Options (change) 3,225 1,925 5,650
Options (change) 2,854 1,714 5,049
Destination 685 685 795
Total Price $24,740 $25,590 $36,740
Total Invoice $22,939 $23,526 $34,046

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Ford Taurus SE
TrueDelta Adjusted Price Difference: $5,070
TrueDelta Adjusted Invoice Difference: $4,685
Model Year200620062013
ModelTaurusTaurusPrius v
TrimSESELFive
Body4dr Sedan4dr Sedan4dr Wagon
Engine153hp V6153hp V698hp I4 H
TransmissionA4A4CVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)20/27 MPG20/27 MPG44/40 MPG
Audio (watts, speakers)?, 4?, 4120, 8
Tire (rear if not all the same)215/60-16215/60-16215/50-17
Total Price$24,740$25,590$36,740
Adjustments for Features0-180-6,930
Feature-Adjusted Total Price$24,740$25,410$29,810
Cost Above Minimum$0$670$0
Total Invoice$22,939$23,526$34,046
Adjustments for Features0-165-6,422
Feature-Adjusted Total Invoice$22,939$23,361$27,624
Cost Above Minimum$0$422$0

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Features Comparison: Ford Taurus vs. Toyota Prius v

Model Year200620062013
ModelTaurusTaurusPrius v
TrimSESELFive
Body4dr Sedan4dr Sedan4dr Wagon
Transmission and Drivetrain 
4-speed automatic$800$800 
CVT  $1000
FWD$0$0$0
Accessories 
Adaptive cruise control  $600
Cruise control$150$150 
Keyless entry keypad $50 
Proximity key  $250
Semi-automated parking system  $500
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Universal garage door opener $100$100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
Active or whiplash-reducing head restraints, front seats  $0
Brake assist  $50
Knee airbag, driver  $75
Radar- or camera-based collision preparation system  $0
Rearview camera  $200
Side curtain airbags  $350
Stability control  $400
Tire-pressure monitor  $75
Cargo Management 
Cargo cover  $75
Console with shifter$150$150 
Console without shifter  $150
Overhead sunglass holder  $25
Climate Control 
Automatic climate control, front  $200
Rear wiper  $175
Engine / Motor 
Automatic start / stop  $150
Exterior 
Bodyside moldings$75$75 
Panoramic sunroof  $1200
Rear spoiler$200 $200
Sunroof$900$900 
Infotainment 
App support  $0
Audio controls on steering wheel  $125
Aux input  $50
Bluetooth audio streaming  $25
Bluetooth cell phone link  $100
DVD-compatible player  $0
HD radio  $50
MP3-compatible player  $50
Navigation system  $600
Satellite radio  $200
SMS text-to-speech reader  $25
Telematics service, such as OnStar  $200
Traffic + travel information  $25
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150
Automatic headlights  $125
Digital instruments  $0
Fog lights  $125
Headlight washers  $50
Illuminated visor mirror, driver $50$50
Illuminated visor mirror, passenger $50$50
LED headlights  $1000
Outside temperature display  $50
Tachometer$75$75 
Visor mirror, driver$10  
Visor mirror, passenger$10  
Seats and Interior Trim 
Floor mats$75$75 
Heated front seats  $200
Leather-wrapped steering wheel$150$150 
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat  $50
Manual lumbar adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Power fore-aft adjuster, driver seat$100$100 
Power height adjuster, driver seat$100$100 
Power lumbar adjuster, driver seat  $100
Power tilt adjuster, driver seat$100$100 
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200
Total Value of Features$3,095$3,275$10,025
Value of Feature Adjustments$0$180$6,930
Value of Feature Adjustments0-165-6,422

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Specifications Comparison: Ford Taurus vs. Toyota Prius v

Model Year20062013
ModelTaurusPrius v
Body4dr Sedan4dr Wagon
Wheelbase108.5 in109.4 in
Length197.6 in181.7 in
Width73.0 in69.9 in
Height56.1 in62.0 in
Curb Weight3,343 lb.3,274 lb.
Fuel Capacity18.0 gal.11.9 gal.
Row 1 Headroom40.0 in39.6 in
Row 1 Shoulder Room57.3 in55.9 in
Row 1 Hip Room54.5 in53.5 in
Row 1 Legroom42.2 in41.3 in
Row 2 Headroom38.1 in38.6 in
Row 2 Shoulder Room56.6 in55.2 in
Row 2 Hip Room55.7 in53.5 in
Row 2 Legroom38.9 in35.9 in
Cargo Volume,
Minimum
17.0 ft334.3 ft3
Cargo Volume,
Maximum
17.067.3 ft3

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Option Package Details
Ford Taurus SE

Safety and Security Package
FeatureValueRequested?
Antilock brakes (ABS)400Yes
Traction control100Yes
Front side airbags350Yes
Total Requested850100%
Total Not Requested00%
Preferred Equipment Group
FeatureValueRequested?
Second-row 2-section 3-person split bench100No
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat100No
Power tilt adjuster, driver seat100No
Manual lumbar adjuster, driver seat50Yes
Folding second row seats300Yes
Center armrest(s), second row50Yes
Alloy wheels350Yes
Rear spoiler200No
Total Requested75056%
Total Not Requested60044%

Option Package Details
Ford Taurus SEL

Safety and Security Package
FeatureValueRequested?
Antilock brakes (ABS)400Yes
Traction control100Yes
Front side airbags350Yes
Total Requested850100%
Total Not Requested00%

Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Radar- or camera-based collision preparation system0No
Parking guidance system - active500No
JBL, 120W, 8 speakers350No
Total Requested00%
Total Not Requested2700100%

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