$1500 rebate plus additional $500 "internet" rebate led to no-hassle purchase, @ 15,100 after rebate, I felt no need to haggle.
Quality materials, subdued color scheme (no garish "fake aluminum" on dash) decent control action. Good panel fit, nice integration between door panels and dash, minimal gaps all over. Blue/white instrument lighting highly visible, yet not annoyingly so.
Reasonably flat cornering (SE w/optional wheels/tires), brakes very good, Traction Control and ABS work well, full compliment of airbags, fully adjustable active headrests. Seatbelts for 5, LATCH for both rear seats
City/Highway mileage exceeds EPA ratings if driven smoothly (5 manual)
The SE package has everything that you need except the expensive features like sunroof and leather, which are available if you want them.