The Tucson was rated very high in safety standards with electronic stability control and front and side airbags.
Hyundai offers good rebates and incentives to loyal owners. Also they were one of the first to offer the 100,000 mile power train warranty.
There was just so many more features for the price than other cars that I looked at in the same style.
The interior was much more like that of an American car than the other imports that I testdrove (Rav4, Mazda3, Honda CRV). It just felt more plush and comfortable. Plus the rear seats folded completely flat.
Again for the price, the quality is exceptional compared to the other cars.