Jeep Wrangler Jeep Wrangler 2010 Ford Explorer Ford Explorer 2008

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Jeep Wrangler vs. Ford Explorer Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Ford Explorer Invoice Comparison

Lowest Total Price: $31,675

Jeep Wrangler Unlimited Sahara   
Difference: $2,730

Lowest Total Invoice: $29,849

Jeep Wrangler Unlimited Sahara   
Difference: $1,927

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020082008
ModelWranglerWranglerExplorerExplorer
TrimUnlimited SaharaUnlimited RubiconEddie BauerLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $27,730 $32,050 $29,245 $32,395
Base Invoice $26,254 $30,186 $27,273 $30,178
Class II trailer hitch 270 270    
3.73 axle ratio 50      
Media Center 730N 1,550 1,550    
Front side airbags 490 490    
Remote start 185 185 385 385
Leather seating surfaces 650 650    
Satellite radio     195 195
Navigation system     1,995 1,995
Luxury Package     1,290  
Audiophile Package     510  
Class II trailer hitch 240 240    
3.73 axle ratio 45      
Media Center 730N 1,380 1,380    
Front side airbags 436 436    
Remote start 165 165 326 326
Leather seating surfaces 579 579    
Satellite radio     166 166
Navigation system     1,696 1,696
Luxury Package     1,097  
Audiophile Package     433  
Options (change) 3,195 3,145 4,375 2,575
Options (change) 2,845 2,800 3,718 2,188
Destination 750 750 785 785
Total Price $31,675 $35,945 $34,405 $35,755
Total Invoice $29,849 $33,736 $31,776 $33,151

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Ford Explorer dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Ford Explorer

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $970
TrueDelta Adjusted Invoice Difference: $301
Model Year2010201020082008
ModelWranglerWranglerExplorerExplorer
TrimUnlimited SaharaUnlimited RubiconEddie BauerLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6210hp V6210hp V6
TransmissionA4M6A5A5
DrivetrainRWD4WD, PT w/4LRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7190, 7190, 7
Tire (rear if not all the same)255/70-18255/75-17245/65-17235/65-18
Total Price$31,675$35,945$34,405$35,755
Adjustments for Features0-1,650-1,760-2,260
Feature-Adjusted Total Price$31,675$34,295$32,645$33,495
Cost Above Minimum$0$2,620$0$850
Total Invoice$29,849$33,736$31,776$33,151
Adjustments for Features0-1,549-1,626-2,095
Feature-Adjusted Total Invoice$29,849$32,187$30,150$31,056
Cost Above Minimum$0$2,338$0$906

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Features Comparison: Jeep Wrangler vs. Ford Explorer

Model Year2010201020082008
ModelWranglerWranglerExplorerExplorer
TrimUnlimited SaharaUnlimited RubiconEddie BauerLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800   
6-speed manual $150  
5-speed automatic  $900$900
RWD$0 $0$0
4WD, part-time w/low range $1700  
Accessories 
Keyless entry keypad  $50$50
Power-adjustable pedals  $125$125
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
Brake assist$50$50  
Obstacle detection, rear   $250
Roll bar$200$200  
Rollover sensor  $50$50
Side curtain airbags  $350$350
Trailer sway control$25$25  
Cargo Management 
Liftglass or two-piece tailgate  $150$150
Overhead sunglass holder  $25$25
Roof rails  $250$250
Climate Control 
Automatic climate control, front  $200$200
Dual-zone climate control  $125$125
Rear air vents  $100$100
Rear defrost  $200$200
Rear wiper  $175$175
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Exterior 
Externally-mounted spare$0$0  
Rear bumper protector  $40$40
Removable soft top$2000$2000  
Running boards  $350$350
Skid plates$150$150  
Tow hook(s), front$40$40  
Tubular side steps$350   
Wheel-lip moldings  $75$75
Infotainment 
Audio controls on steering wheel  $125$125
CD changer, in-dash  $325$325
CD player$125$125  
DVD-compatible player$0$0  
Media drive$15$15  
Off-road navigation system$0$0  
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
SMS text-to-speech reader  $25$25
Traffic information$25$25  
Voice control for external devices  $0$0
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150$150
Automatic headlights  $125$125
Heated mirrors  $25$25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Power mirrors  $150$150
Seats and Interior Trim 
Heated front seats  $200$200
Manual height adjuster, driver seat$50$50  
Manual lumbar adjuster, passenger seat  $50$50
Memory system, driver seat  $200$200
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power lumbar adjuster, driver seat  $100$100
Power recliner, driver seat  $100$100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Alloy wheels$350 $350 
Chrome-clad alloy wheels   $600
Disconnectable stabilizer bars $350  
Machined alloy wheels $350  
Off-road suspension (upgrade) $0  
Total Value of Features$4,430$6,080$6,190$6,690
Value of Feature Adjustments$0$1,650$1,760$2,260
Value of Feature Adjustments0-1,549-1,626-2,095

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Specifications Comparison: Jeep Wrangler vs. Ford Explorer

Model Year20102008
ModelWranglerExplorer
Body4dr SUV4dr SUV
Wheelbase116.0 in113.7 in
Length184.4 in193.4 in
Width73.9 in73.7 in
Height72.3 in72.8 in
Curb Weight4,181 lb.4,441 lb.
Fuel Capacity21.6 gal.22.5 gal.
Row 1 Headroom41.3 in39.8 in
Row 1 Shoulder Room55.8 in59.0 in
Row 1 Hip Room55.6 in55.4 in
Row 1 Legroom41.0 in42.4 in
Row 2 Headroom40.3 in38.7 in
Row 2 Shoulder Room56.8 in58.9 in
Row 2 Hip Room56.7 in55.5 in
Row 2 Legroom37.2 in36.9 in
Row 3 Headroom0.0 in37.4 in
Row 3 Shoulder Room0.0 in53.1 in
Row 3 Hip Room0.0 in45.3 in
Row 3 Legroom0.0 in34.9 in
Cargo Volume,
Minimum
46.4 ft313.6 ft3
Cargo Volume,
Behind R2
46.443.9 ft3
Cargo Volume,
Maximum
82.0 ft383.7 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25No
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested72595%
Total Not Requested405%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25No
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested72595%
Total Not Requested405%

Option Package Details
Ford Explorer Eddie Bauer

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Total Requested60089%
Total Not Requested7511%
Luxury Package
FeatureValueRequested?
Automatic climate control, front200No
Heated mirrors25No
Heated front seats200No
Power fore-aft adjuster, passenger seat100No
Universal garage door opener100No
Memory system, driver seat200No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Power-adjustable pedals125No
Dual-zone climate control125No
Total Requested00%
Total Not Requested1275100%
Audiophile Package
FeatureValueRequested?
CD changer, in-dash200No
Unbranded, 190W, 7 speakers (with subwoofer)350No
Total Requested00%
Total Not Requested550100%

Option Package Details
Ford Explorer Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Total Requested60089%
Total Not Requested7511%

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