Jeep Wrangler Jeep Wrangler 2018 Kia Borrego Kia Borrego 2009

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Jeep Wrangler vs. Kia Borrego Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Borrego Invoice Comparison

Lowest Total Price: $34,295

Kia Borrego EX   
Difference: $8,925

Lowest Total Invoice: $31,510

Kia Borrego EX   
Difference: $9,499

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  Down Payment Interest Rate Term
Model Year201820182009
ModelWranglerWranglerBorrego
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr SUV
Base Price $37,345 $40,495 $27,995
Base Invoice $35,647 $38,546 $25,800
Trailer Tow and Heavy Duty Electrical Group 795 795  
Active Safety Group 895 895  
Electronic Infotainment System Group 1,495 1,495  
Leather seating surfaces 1,495 1,495  
Luxury Package     1,500
Navigation system     1,500
Premium Package     1,800
Chrome-plated alloy wheels     750
Trailer Tow and Heavy Duty Electrical Group 708 708  
Active Safety Group 797 797  
Electronic Infotainment System Group 1,331 1,331  
Leather seating surfaces 1,331 1,331  
Luxury Package     1,340
Navigation system     1,340
Premium Package     1,610
Chrome-plated alloy wheels     670
Options (change) 4,680 4,680 5,550
Options (change) 4,167 4,167 4,960
Destination 1,195 1,195 750
Total Price $43,220 $46,370 $34,295
Total Invoice $41,009 $43,908 $31,510

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Borrego

Lowest Adjusted Price and Invoice: Kia Borrego EX
TrueDelta Adjusted Price Difference: $10,140
TrueDelta Adjusted Invoice Difference: $10,615
Model Year201820182009
ModelWranglerWranglerBorrego
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6276hp V6
TransmissionM6M6T5
Drivetrain4WD, PT w/4L4WD, PT w/4LRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8600, 10
Tire (rear if not all the same)255/70-18285/70-17265/60-18
Total Price$43,220$46,370$34,295
Adjustments for Features0-800-1,215
Feature-Adjusted Total Price$43,220$45,570$33,080
Cost Above Minimum$0$2,350$0
Total Invoice$41,009$43,908$31,510
Adjustments for Features0-758-1,116
Feature-Adjusted Total Invoice$41,009$43,150$30,394
Cost Above Minimum$0$2,141$0

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Features Comparison: Jeep Wrangler vs. Kia Borrego

Model Year201820182009
ModelWranglerWranglerBorrego
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150 
5-speed manually-shiftable automatic  $1000
4WD, part-time w/low range$1700$1700 
RWD  $0
Accessories 
AC power outlet$100$100 
Auxiliary switches$100$100 
Remote app$25$25 
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Blind spot warning system$200$200 
Hill descent control  $250
Rearview camera$200$200 
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags, three rows  $500
Trailer sway control$25$25 
Cargo Management 
Class II trailer hitch$200$200 
Class III trailer hitch  $250
Liftglass or two-piece tailgate  $150
Overhead sunglass holder  $25
Roof rails  $250
Climate Control 
Rear air vents with manual controls  $150
Rear defrost  $200
Rear HVAC unit  $400
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Engine / Motor 
Automatic start / stop$150$150 
Exterior 
Bodyside cladding  $350
Externally-mounted spare$0$0 
Rear bumper protector  $40
Removable soft top$2000$2000 
Rock rails $200 
Running boards  $350
Sunroof  $900
Tow hook(s), rear$25$25 
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
Android Auto support$100$100 
App support$0$0 
Apple CarPlay support$100$100 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
CD changer, in-dash  $325
HD radio$50$50 
Larger infotainment display$0$0 
MP3-compatible player  $50
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Compass  $0
Interior ambient lighting$150$150 
Large color reconfigurable instrument cluster display$250$250 
Outside temperature display$50$50 
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Folding third row seats  $600
Heated front seats  $200
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Memory system, driver seat  $200
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350  
Chrome-plated alloy wheels  $850
Disconnectable stabilizer bars $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels $350 
White-letter tires$0  
Total Value of Features$7,500$8,300$8,715
Value of Feature Adjustments$0$800$1,215
Value of Feature Adjustments0-758-1,116

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Specifications Comparison: Jeep Wrangler vs. Kia Borrego

Model Year20182009
ModelWranglerBorrego
Body4dr SUV4dr SUV
Wheelbase118.4 in114.0 in
Length188.4 in192.1 in
Width73.8 in75.4 in
Height73.6 in71.3 in
Curb Weight4,216 lb.4,249 lb.
Fuel Capacity21.5 gal.20.6 gal.
Row 1 Headroom42.6 in40.0 in
Row 1 Shoulder Room55.7 in60.2 in
Row 1 Hip Room53.9 in57.1 in
Row 1 Legroom41.2 in41.7 in
Row 2 Headroom41.7 in39.0 in
Row 2 Shoulder Room55.7 in59.1 in
Row 2 Hip Room56.7 in56.1 in
Row 2 Legroom38.3 in37.4 in
Row 3 Headroom0.0 in38.0 in
Row 3 Shoulder Room0.0 in55.7 in
Row 3 Hip Room0.0 in44.9 in
Row 3 Legroom0.0 in32.9 in
Cargo Volume,
Minimum
31.7 ft312.4 ft3
Cargo Volume,
Behind R2
31.749.3 ft3
Cargo Volume,
Maximum
72.4 ft397.6 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Trailer Tow and Heavy Duty Electrical Group
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (7 wire)150Yes
Auxiliary switches100No
Total Requested35078%
Total Not Requested10022%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200No
LED tail lights0No
Total Requested25056%
Total Not Requested20044%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100No
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested75067%
Total Not Requested37533%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Trailer Tow and Heavy Duty Electrical Group
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (7 wire)150Yes
Auxiliary switches100No
Total Requested35078%
Total Not Requested10022%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200No
LED tail lights0No
Total Requested25056%
Total Not Requested20044%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100No
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested75067%
Total Not Requested37533%

Option Package Details
Kia Borrego EX

Luxury Package
FeatureValueRequested?
Leather seating surfaces900Yes
Tilt/telescoping steering wheel, power200No
Heated front seats200No
Memory system, driver seat200No
Total Requested90060%
Total Not Requested60040%
Premium Package
FeatureValueRequested?
Rear HVAC unit400No
Sunroof900No
CD changer, in-dash200No
Running boards350Yes
Rear air vents with manual controls150No
265/60HR18 tires400No
Infinity, 600W, 10 speakers350No
Total Requested35013%
Total Not Requested240087%

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