Jeep Wrangler Jeep Wrangler 2018 Kia Sportage Kia Sportage 2021

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Jeep Wrangler vs. Kia Sportage Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Sportage Invoice Comparison

Lowest Total Price: $35,600

Kia Sportage SX   
Difference: $9,700

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  Down Payment Interest Rate Term
Model Year201820182021
ModelWranglerWranglerSportage
TrimUnlimited SaharaUnlimited RubiconSX
Body4dr SUV4dr SUV4dr SUV
Base Price $37,345 $40,495 $33,750
Trail Rail Cargo Management Group 195 195  
Electronic Infotainment System Group 1,495 1,495  
Trailer Tow and Heavy Duty Electrical Group 795 795  
Active Safety Group 795 795  
Cold Weather Group 595 595  
Proximity key 495 495  
Leather seating surfaces 1,495 1,495  
LED headlights 895 895  
Cargo mat     95
Floor mats     155
Class II trailer hitch     425
Trail Rail Cargo Management Group 174 174  
Electronic Infotainment System Group 1,331 1,331  
Trailer Tow and Heavy Duty Electrical Group 708 708  
Active Safety Group 708 708  
Cold Weather Group 530 530  
Proximity key 441 441  
Leather seating surfaces 1,331 1,331  
LED headlights 797 797  
Cargo mat     0
Floor mats     0
Class II trailer hitch     0
Options (change) 6,760 6,760 675
Options (change) 6,020 6,020 0
Destination 1,195 1,195 1,175
Total Price $45,300 $48,450 $35,600

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Kia Sportage dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Sportage

Lowest Adjusted Price and Invoice: Kia Sportage SX
TrueDelta Adjusted Price Difference: $12,750
TrueDelta Adjusted Invoice Difference: $41,788
Model Year201820182021
ModelWranglerWranglerSportage
TrimUnlimited SaharaUnlimited RubiconSX
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6240hp I4
TransmissionM6M6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8320, 8
Tire (rear if not all the same)255/70-18285/70-17245/45-19
Total Price$45,300$48,450$35,600
Adjustments for Features0-800-3,050
Feature-Adjusted Total Price$45,300$47,650$32,550
Cost Above Minimum$0$2,350$0

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Features Comparison: Jeep Wrangler vs. Kia Sportage

Model Year201820182021
ModelWranglerWranglerSportage
TrimUnlimited SaharaUnlimited RubiconSX
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed manually-shiftable automatic  $1100
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Adaptive cruise control, all-speed  $850
Auxiliary switches$100$100 
Cruise control$150$150 
Power liftgate  $350
Proximity trunk or liftgate opener  $125
Remote climate control  $25
Remote start$150$150 
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats  $0
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Cross-traffic warning, rear  $100
Driver drowsiness monitor  $150
Forward collision warning  $200
Full-size spare tire$225$225 
Hill descent control  $250
Lane departure warning  $200
Lane keeping assist  $400
Obstacle detection, front  $150
Pedestrian detection  $50
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Temporary spare tire  $150
Trailer sway control$25$25 
Vehicle health reports  $0
Cargo Management 
Cargo area rails w/tie downs$50$50 
Overhead sunglass holder  $25
Roof rails  $250
Trailering equipment (7 wire)$150$150 
Climate Control 
Interior air filter$0$0 
Ionizing air filtration  $50
Rear air vents  $100
Rear defrost  $200
Rear wiper  $175
Wiper de-icer  $25
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Engine / Motor 
Automatic start / stop$150$150 
Engine-block heater$35$35 
Exterior 
Bright-finished exhaust tip(s)  $25
Externally-mounted spare$0$0 
Metal accent plate, lower front fascia  $0
Metal accent plate, lower rear fascia  $0
Panoramic sunroof  $1200
Rear spoiler  $200
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
App support$0$0 
HD radio$50$50 
Larger infotainment display$0$0 
Rear seat USB outlets (optional)  $0
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader$25$25 
Surround sound  $250
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Compass  $0
Interior ambient lighting$150$150 
Large color reconfigurable instrument cluster display$250$250 
Power-folding mirrors  $50
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Cooled or ventilated front seats  $300
Door sill trim plates  $100
Manual height adjuster, driver seat$50$50 
Manual lumbar adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Metal pedals  $75
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power height adjuster, passenger seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Power tilt adjuster, passenger seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Electronic systems calibration selector  $200
Off-road suspension (upgrade) $0 
Polished alloy wheels $350 
Sport suspension (upgrade)  $0
White-letter tires$0  
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$7,150$7,950$10,200
Value of Feature Adjustments$0$800$3,050
Value of Feature Adjustments0-756-101

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Specifications Comparison: Jeep Wrangler vs. Kia Sportage

Model Year20182021
ModelWranglerSportage
Body4dr SUV4dr SUV
Wheelbase118.4 in105.1 in
Length188.4 in176.4 in
Width73.8 in73.0 in
Height73.6 in64.8 in
Curb Weight4,216 lb.3,306 lb.
Fuel Capacity21.5 gal.16.4 gal.
Row 1 Headroom42.6 in39.3 in
Row 1 Shoulder Room55.7 in57.1 in
Row 1 Hip Room53.9 in54.3 in
Row 1 Legroom41.2 in41.5 in
Row 2 Headroom41.7 in39.1 in
Row 2 Shoulder Room55.7 in55.1 in
Row 2 Hip Room56.7 in51.2 in
Row 2 Legroom38.3 in38.2 in
Cargo Volume,
Minimum
31.7 ft330.7 ft3
Cargo Volume,
Maximum
72.4 ft360.1 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested85076%
Total Not Requested27524%
Trailer Tow and Heavy Duty Electrical Group
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (7 wire)150No
Auxiliary switches100No
Total Requested20044%
Total Not Requested25056%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150No
Engine-block heater35No
Total Requested30062%
Total Not Requested18538%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested85076%
Total Not Requested27524%
Trailer Tow and Heavy Duty Electrical Group
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (7 wire)150No
Auxiliary switches100No
Total Requested20044%
Total Not Requested25056%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150No
Engine-block heater35No
Total Requested30062%
Total Not Requested18538%

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