Jeep Wrangler Jeep Wrangler 2010 Toyota Land Cruiser Toyota Land Cruiser 2010

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Jeep Wrangler vs. Toyota Land Cruiser Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota Land Cruiser Invoice Comparison

Lowest Total Price: $30,125

Jeep Wrangler Unlimited Sahara   
Difference: $37,204

Lowest Total Invoice: $28,469

Jeep Wrangler Unlimited Sahara   
Difference: $31,108

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102010
ModelWranglerWranglerLand Cruiser
TrimUnlimited SaharaUnlimited RubiconBase
Body4dr SUV4dr SUV4dr SUV
Base Price $27,730 $32,050 $65,970
Base Invoice $26,254 $30,186 $58,382
Class II trailer hitch 270 270  
3.73 axle ratio 50    
Leather seating surfaces 650 650  
Front side airbags 490 490  
Remote start 185 185 559
Class II trailer hitch 240 240  
3.73 axle ratio 45    
Leather seating surfaces 579 579  
Front side airbags 436 436  
Remote start 165 165 395
Options (change) 1,645 1,595 559
Options (change) 1,465 1,420 395
Destination 750 750 800
Total Price $30,125 $34,395 $67,329
Total Invoice $28,469 $32,356 $59,577

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Toyota Land Cruiser dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Toyota Land Cruiser

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $26,764
TrueDelta Adjusted Invoice Difference: $21,870
Model Year201020102010
ModelWranglerWranglerLand Cruiser
TrimUnlimited SaharaUnlimited RubiconBase
Body4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6381hp V8
TransmissionA4M6T6
DrivetrainRWD4WD, PT w/4LAWD w/4L
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7605, 14
Tire (rear if not all the same)255/70-18255/75-17285/60-18
Total Price$30,125$34,395$67,329
Adjustments for Features0-1,650-10,440
Feature-Adjusted Total Price$30,125$32,745$56,889
Cost Above Minimum$0$2,620$0
Total Invoice$28,469$32,356$59,577
Adjustments for Features0-1,552-9,238
Feature-Adjusted Total Invoice$28,469$30,804$50,339
Cost Above Minimum$0$2,335$0

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Features Comparison: Jeep Wrangler vs. Toyota Land Cruiser

Model Year201020102010
ModelWranglerWranglerLand Cruiser
TrimUnlimited SaharaUnlimited RubiconBase
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800  
6-speed manual $150 
6-speed manually-shiftable automatic  $1100
RWD$0  
4WD, part-time w/low range $1700 
AWD w/low range  $2200
Accessories 
Proximity key  $250
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, power  $350
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Crawl control  $500
Knee airbag, driver  $75
Knee airbag, passenger  $75
Obstacle detection, rear  $250
Rear side airbags  $300
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags, three rows  $500
Trailer sway control$25$25 
Cargo Management 
Air-conditioned storage compartment  $50
Class II trailer hitch$200$200 
Class III trailer hitch  $250
Liftglass or two-piece tailgate  $150
Overhead sunglass holder  $25
Roof rack  $300
Trailering equipment (4 wire)$125$125 
Trailering equipment (7 wire)  $150
Climate Control 
Automatic climate control, front  $200
Dual-zone climate control  $125
Rear air vents with automatic controls  $250
Rear defrost  $200
Rear dual-zone climate control  $125
Rear HVAC unit  $400
Rear wiper  $175
Wiper de-icer  $25
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable center differential  $150
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
Externally-mounted spare$0$0 
Rear bumper protector  $40
Removable soft top$2000$2000 
Running boards  $350
Sunroof  $900
Tow hook(s), rear  $25
Tubular side steps$350  
Infotainment 
Audio controls on steering wheel  $125
Aux input$50$50 
Bluetooth audio streaming  $25
Bluetooth cell phone link  $100
CD changer, in-dash  $325
CD player$125$125 
Rear seat audio controls  $25
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Surround sound  $250
Telematics service, such as OnStar  $200
USB port  $25
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75
Auto-dimming passenger-side mirror  $75
Auto-dimming rearview mirror  $150
Automatic headlights  $125
Heated mirrors  $25
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Mirror tilt-down in reverse  $25
Power mirrors  $150
Power-folding mirrors  $50
Seats and Interior Trim 
Center armrest(s), second row  $50
Floor mats$75$75 
Folding third row seats  $600
Heated front seats  $200
Leather seating surfaces, third-row seats  $200
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Memory system, driver seat  $200
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power height adjuster, passenger seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Power tilt adjuster, passenger seat  $100
Suspension, Wheels, and Tires 
Active stabilizer bars  $500
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350$350
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
White-letter tires$0$0 
Total Value of Features$4,750$6,400$15,190
Value of Feature Adjustments$0$1,650$10,440
Value of Feature Adjustments0-1,552-9,238

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Specifications Comparison: Jeep Wrangler vs. Toyota Land Cruiser

Model Year20102010
ModelWranglerLand Cruiser
Body4dr SUV4dr SUV
Wheelbase116.0 in112.2 in
Length184.4 in194.9 in
Width73.9 in77.6 in
Height72.3 in74.0 in
Curb Weight4,181 lb.5,691 lb.
Fuel Capacity21.6 gal.25.4 gal.
Row 1 Headroom41.3 in38.3 in
Row 1 Shoulder Room55.8 in61.0 in
Row 1 Hip Room55.6 in59.8 in
Row 1 Legroom41.0 in42.3 in
Row 2 Headroom40.3 in38.9 in
Row 2 Shoulder Room56.8 in61.1 in
Row 2 Hip Room56.7 in58.5 in
Row 2 Legroom37.2 in36.0 in
Row 3 Headroom0.0 in36.0 in
Row 3 Shoulder Room0.0 in62.3 in
Row 3 Hip Room0.0 in58.6 in
Row 3 Legroom0.0 in28.4 in
Cargo Volume,
Minimum
46.4 ft316.1 ft3
Cargo Volume,
Behind R2
46.443.0 ft3
Cargo Volume,
Maximum
82.0 ft381.7 ft3

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