Distinctive Jeep styling, not much else looks like it on the road now.
Rugged with a solid front and rear axle and a manually shifted part time transfer case, most other vehicles use failure prone electronics now.
Excellent off road of course, not bad on road handling considering it leans toward off road use. Tight turning circle makes parking and u turns easy. Recirculating ball steering system is nice and light while still providing feedback.
Can be ordered as a stripper or optioned up however you like easily. Wide range of available colours. Lots of off road oriented add ons that are not overly expensive and easy to install and good after market support.